
Elizabeth Ruth Naomi Belville (5 March 1854 – 7 December 1943), also known as the Greenwich Time Lady, was a businesswoman from London. She, her mother Maria Elizabeth, and her father John Henry, sold people the time. This was done by setting Belville's watch to
Greenwich Mean Time
Greenwich Mean Time (GMT) is the local mean time at the Royal Observatory, Greenwich, Royal Observatory in Greenwich, London, counted from midnight. At different times in the past, it has been calculated in different ways, including being ...
, as shown by the Greenwich clock, each day and then "selling" people the time by letting them look at the watch and adjust theirs.
History

Ruth Belville's father, John Henry Belville (1795–1856), created a service for 200 clients in 1836. Each morning, John Henry went to
Greenwich Observatory, where he worked and set his watch to Greenwich Mean Time. He would then set off in his buggy and would set the clocks correctly for clients subscribed to the service.
John Henry continued this service until his death in 1856. His widow, Maria, was granted the privilege of carrying on the work as a means of livelihood and continued the business until her retirement in 1892 when she was in her eighties. Ruth Belville then took over the business.
She continued the business until 1940.
Belville was in her eighties when she retired.
At the age of 86 she was still able to journey about twelve miles from her home and attend at the Observatory by 9 am. She died at the age of 89.
Competition
Belville's business came under attack in 1908 from
St John Wynne, a director of the
Standard Time Company, which sold a telegraphic time signal service and was Belville's main competitor. Wynne made a speech at the city United Wards Club attacking Belville, claiming "that her
elville'smethods were amusingly out of date"; he also implied that she "might have been using her femininity to gain business."
The speech was published in ''
The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' newspaper, but the article did not mention the Standard Time Company or that Wynne was Belville's competitor. Following the publication of the comments, Belville was besieged by reporters interested in her business and also the possible scandal implied by Wynne's comments. Belville managed to cope, and the resulting publicity resulted in an increase in sales. Belville said that all Wynne had managed to do was to give her free advertising.
Arnold watch

The watch used by the business was a 1794
John Arnold pocket chronometer No. 485/786, which Ruth Belville called "Mr. Arnold".
It had been made, with a gold case, for the
Duke of Sussex
Duke of Sussex is a substantive title, one of several Royal dukedoms in the United Kingdom, royal dukedoms in the Peerage of the United Kingdom. It is a hereditary title of a specific rank of nobility in the British royal family. It has been c ...
, who rejected it because it "looked like a bedpan".
When it was given to John Henry, he changed the case to silver because he was worried thieves might steal a gold watch. When Ruth died, the watch was left to the
Worshipful Company of Clockmakers
The Worshipful Company of Clockmakers was established under a Royal Charter granted by King Charles I in 1631. It ranks sixty-first among the livery companies of the City of London, and comes under the jurisdiction of the Privy Council. The ...
.
The watch was substantially rebuilt c.1840.
The watch measures x x .
It is a
spring detent escapement watch.
References
Further reading
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External links
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{{DEFAULTSORT:Belville, Ruth
1854 births
1943 deaths
Businesspeople from London
Time in the United Kingdom