Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. It also operates in the US under the name Rusty Surfboards.
Notably, Rusty has worked with professional surfers such as
Josh Kerr,
Jamie O'Brien,
C. J. Hobgood
Clifton James "C.J." Hobgood (born July 6, 1979) is an Association of Surfing Professionals(ASP) World Championship surfer. He has a twin brother, Damien. They both compete in top-tier professional surfing events around the world.
C.J. Hobgood e ...
, Wade Carmichael, Liam "Letty" Mortensen, and Jacob "Zeke" Szekely.
History
Rusty began as Rusty Surfboards, a
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
-based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.
Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego. In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.
Professional surfer
C.J. Hobgood
Clifton James "C.J." Hobgood (born July 6, 1979) is an Association of Surfing Professionals(ASP) World Championship surfer. He has a twin brother, Damien. They both compete in top-tier professional surfing events around the world.
C.J. Hobgood e ...
became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion. Rusty Australia was then renamed to just Rusty in 2006.
In 2014, Rusty and
Billabong
Billabong ( ) is an Australian term for an oxbow lake, an isolated pond left behind after a river changes course. Billabongs are usually formed when the path of a creek or river changes, leaving the former branch with a dead end. As a result ...
teamed up to make a line of surfboards that are replicas of the board used by
Mark "Occy" Occhilupo in 1984.
Rusty released the surf film ''TUFF'' (2015), which starred Noa Deane,
Josh Kerr, and Dylan Goodale.
''
Surfer'' magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.
In 2020, the Rusty Boardhouse surf shop in
La Jolla, California
La Jolla ( , ) is a hilly, seaside neighborhood within the city of San Diego, California, United States, occupying of curving coastline along the Pacific Ocean. The population reported in the 2010 census was 46,781.
La Jolla is surrounded on ...
closed down.
During the
2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the
Australian Red Cross
The Australian Red Cross, formally the Australian Red Cross Society, is a humanitarian aid and community services charity in Australia. Tracing its history back to 1923 and being incorporated by royal charter in 1941, the Australian Red Cros ...
and
WIRES Wildlife Rescue's relief efforts.
Surfboards and clothing
Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards. Its surfboard models include the Rusty Keg, the Rusty Blade, and the Dwart.
Rusty also makes clothing such as shirts,
boardshorts
Boardshorts are a type of swimwear and casual wear in the form of relatively long (approximately knee length) loose-fitting shorts that are designed to be quick-drying and are generally made from strong and smooth polyester or nylon material. ...
,
sandal
Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can so ...
s, and
swimwear
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, w ...
. Rusty also introduced shark deterrent patterns to its surfboards in 2017.
See also
*
Billabong (clothing)
Billabong International Limited is an Australian company focused on surfing, primarily a clothing retailer that also produces accessories, such as watches and backpacks, and skateboard and snowboard products under other brand names. Founded in ...
References
External links
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Sportswear brands
Clothing companies established in 1985
Clothing brands of Australia
Retail companies of Australia
Surfwear brands
Swimwear manufacturers
Companies based in Perth, Western Australia
Sporting goods manufacturers of Australia
Surfing in Australia
Australian fashion
Companies based in San Diego
Workwear