Rushes Postproduction was a

post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The ...

and visual effects company based in London. Rushes closed down in December 2017. Rushes to close by 'end of the year'
by Will Strauss, at '' Broadcast Now''; published November 28, 2017; retrieved December 16, 2021 It had a worldwide reputation for producing commercial and

pop-promo A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

projects. The company was formed in 1977 and its staff spawned many successful spin-offs, including The Foundry,

Main Frame A mainframe computer, informally called a mainframe or big iron, is a computer used primarily by large organizations for critical applications like bulk data processing for tasks such as censuses, industry and consumer statistics, enterprise ...

, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire (rebranded Ascent Media Groupbr>
by the Virgin Group in 2000. The company famously posted

Dire Straits Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals and lead guitar), David Knopfler (rhythm guitar and backing vocals), John Illsley (bass guitar and backing vocals) and Pick Withers (drums and percuss ...

' " Money for Nothing"; the first video ever to be played on MTV Europe and the launch advert for the Ford Puma featuring a composited late

Steve McQueen Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of the counterculture of the 1960s, made him a top box-office draw for his films of the late 1950s, 1960s, and 1 ...

. The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine as well as being the first to adopt a Discreet (now an Autodesk subsidiary) Flame

SGI SGI may refer to: Companies *Saskatchewan Government Insurance *Scientific Games International, a gambling company *Silicon Graphics, Inc., a former manufacturer of high-performance computing products *Silicon Graphics International, formerly Rac ...

based compositing suite. In 2006, Rushes became a fully HD capable facility from Telecine through visual effects and 3D. One of the first HD projects was the rebranding of ITV 3 in January 2006. Rushes posted pop-promos for many well known bands including Arctic Monkeys, Dido,

Faithless Faithless are an English band that formed in 1995, with its core members being Rollo, Sister Bliss and Maxi Jazz. Their first album, '' Reverence'', was released in 1996 and their most recent, ''All Blessed'', in 2020. They have sold millions ...

Gorillaz Gorillaz are an English virtual band formed in 1998 by musician Damon Albarn and artist Jamie Hewlett, from London. The band primarily consists of four fictional members: 2-D (vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, ...

Ian Brown Ian George Brown (born 20 February 1963) is an English singer and multi-instrumentalist. He was the lead singer of the alternative rock band The Stone Roses from their formation in 1983. Following the split in 1996, he began a solo career, re ...

, Manic Street Preachers, New Order, Scissor Sisters, The Streets,

Oasis In ecology, an oasis (; ) is a fertile area of a desert or semi-desert environment'ksar''with its surrounding feeding source, the palm grove, within a relational and circulatory nomadic system.” The location of oases has been of critical imp ...

, Placebo, Red Hot Chili Peppers, and

Snow Patrol Snow Patrol are a Northern Irish–Scottish Rock music, rock band formed in 1994 in Dundee, Scotland. They consist of Gary Lightbody (vocals, guitar), Nathan Connolly (guitar, backing vocals), Paul Wilson (musician), Paul Wilson (bass guitar, ...

. In 2009, Rushes was nominated for a

Primetime Emmy Award The Primetime Emmy Awards, or Primetime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the Academy of Television Arts & Sciences (ATAS), the Primetime ...

for its visual effects work on Discovery's series, '' Human Body: Pushing the Limits''. The company was acquired by the Deluxe Entertainment Services Group in January 2011.Deluxe Completes Acquisition of Ascent Businesses
TheWrap.com
31 December 2010 Deluxe Entertainment Services then subsequently decided to close down the 40-year-old Post House in December 2017.

Recent film/long-form projects

* 2008 – '' RocknRolla'' * 2008 – '' Hellboy II: The Golden Army'' * 2008 – '' Human Body: Pushing the Limits'' * 2007 – ''

Stardust Stardust may refer to: * A type of cosmic dust, composed of particles in space Entertainment Songs * “Stardust” (1927 song), by Hoagy Carmichael * “Stardust” (David Essex song), 1974 * “Stardust” (Lena Meyer-Landrut song), 2012 * ...

'' * 2007 – ''

28 Weeks Later ''28 Weeks Later'' is a 2007 post-apocalyptic horror film directed by Juan Carlos Fresnadillo, who co-wrote it with Rowan Joffé, Enrique López Lavigne and Jesus Olmo. The sequel to the 2002 film ''28 Days Later'', it stars Robert Carlyle, ...

'' * 2006 – '' Mischief Night'' * 2006 – ''

Red Road Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...

'' – Winner of Cannes Film Festival Prix du Jury * 2005 – '' Rome'' * 2004 – ''

King Arthur King Arthur ( cy, Brenin Arthur, kw, Arthur Gernow, br, Roue Arzhur) is a legendary king of Britain, and a central figure in the medieval literary tradition known as the Matter of Britain. In the earliest traditions, Arthur appears as a ...

'' * 2004 – '' Around the World in 80 Days'' * 1998 – '' Lost in Space'' * 1997 – '' Tomorrow Never Dies''

Notable commercials/pop-promos

Commercials or pop-promos that Rushes worked on and were popular or groundbreaking for their time:

2000s

* 2006 �
Gorillaz "El Manana"
* 2004 �
The Streets "Fit But You Know It"
* 2003 �
Land Rover "Gator"
* 2002 �
Smirnofff "Trainer"
* 2001 �
Charmin "Bear"
* 2000 �
Schweppes "Fancy Dress"
* 2000 �
Kylie "Spinning Around"

1990s

* 1999 �
EastEnders opening title sequence
* 1999 �
Moloko "Sing It Back"
* 1998 �
Ford Cougar "Easy Driver"
* 1998 �
Aphex Twin "Windowlicker"
* 1997 �
Ford Puma "McQueen"

1980s

* 1985 �
Dire Straits "Money For Nothing"

Independent articles

BBC Showcase

Classic Animation

Fluid simulation

Massive adoption

Soho Shorts Film Festival

Each summer, Rushes hosted the

Rushes Soho Shorts Film Festival The Rushes Soho Shorts Film Festival, more commonly known as Rushes Soho Shorts Festival, is a yearly display of short films hosted by Rushes Postproduction. It has taken place every summer since 1999. What began as a small series of screenings ...

References

External links

www.rushes.co.uk

www.sohoshorts.co.uk

{{DEFAULTSORT:Rushes (Company) Mass media companies established in 1977 Television and film post-production companies Visual effects companies Companies based in the City of Westminster 1977 establishments in England 2017 disestablishments in England