Rush Holland

Brat, Inc. is an American production company that is available on YouTube. Founded in 2017, the network features original shows and is geared toward Generation Z audiences.

Brat TV's flagship web series, '' Chicken Girls'', spawned a subsequent film entitled '' Chicken Girls: The Movie''. Brat has also produced shows featuring teenage stars from Disney Channel and Nickelodeon, such as Jules LeBlanc, Anna Cathcart, Francesca Capaldi, and Emily Skinner.

History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman as an online network featuring scripted content, streaming for free on YouTube. The company originally received $2.5 million in seed funding. Fishman saw a gap in the online market for high-quality teenage shows available for free on digital platforms. Fishman noted how the social media celebrities all brought their own established audiences to Brat's shows, describing them as "under-leveraged media property". The name of the network was inspired by the "Brat Pack" movies of the 1980s.

On September 5, 2017, Brat premiered '' Chicken Girls'', which is Brat's longest-running series.

The most viewed episode on Brat is the ninth episode of season one of ''Mani'', titled "I'm the Captain Now". It stands at over 22 million views as of December 30, 2023. The episode originally premiered on December 6, 2017.

In addition to teenage internet celebrities, Brat's content would also star people who have worked with Disney Channel and Nickelodeon.

In 2018, Brat premiered 3 shows that were different than its usual single-camera shows: ''Brat Chat'' which was a talk show hosted by Indiana Massara and Darius Marcell that premiered in June, ''The Talent Show'' which was a competition series to find Brat's next star (hosted by Casey Simpson and judged by Sofie Dossi, Bryce Xavier, and Jordyn Jones) that was released in August, and ''Hotel Du Loone'' which was a multi-cam sitcom was released in June. A film based on '' Chicken Girls'' was released in 2018 as part of a deal with Studio L, a digital content division of Lionsgate. Before the film's release, Brat and Lionsgate amicably canceled their partnership.

'' Chicken Girls: The Movie'' was released on June 29, 2018 and became Brat's most popular project of all time, with over 40 million views as of December 30, 2023.

In December 2018, Brat premiered the ''Brat Holiday Spectacular'' starring Mackenzie Ziegler, Jules LeBlanc, Indiana Massara, Sofie Dossi, Aliyah Moulden, Emily Skinner, and Michelle Johnson.

In March 2019, Brat premiered ''Spring Breakaway'' starring Jules LeBlanc, Lilia Buckingham, and Anna Cathcart, William Franklyn-Miller, Kianna Naomi, David Banks, Claire Montgomery, Allen Perada and Colleen Elizabeth Miller.

In August 2019, Brat premiered ''Intern-in-Chief'', which featured Jules LeBlanc, Riley Lewis, Indiana Massara, Aliyah Moulden, and Kiki Haynes.

In January 11, 2024, Brat acquired Horror website Crypt TV. A year later they acquired React Media through Electric Monster Media and rebranded as ZATV.

Shows

Current shows

Films

Former programming

Facebook Watch

Brat had also filmed a show for their main channel on YouTube called ''Theater Kids'', but it never aired.

Other media

Other channels

B-Sides

In February 2020, Brat launched a YouTube channel called Music by Brat TV (formerly B-SIDES), which was dedicated to original songs by Brat stars, as well as covers of existing songs.

Past Your Bedtime (formerly known as Yearbook)

In February 2020, Brat launched a YouTube channel called "Yearbook" that features its stars in different series of videos, often interviews or recaps:
* ''Best Day Ever''
* ''Chemistry''
* ''Dear Diary''
* ''Honor Roll''
* ''@me''
* ''Meet My Pet''
* ''Portrait Mode''
* ''Sip or Spill''
* ''Study Hall''
* ''Tuesday Tea''
Some of Yearbook's videos had been posted on Brat's Instagram TV.

Yearbook was rebranded in February 2022 as "Past Your Bedtime", a channel featuring podcasts produced by Brat, such as:
* ''Sip or Spill (with Tati Mitchell & Louis Levanti)''
* ''The Comment Section (with Drew Afualo)''
* ''Anonymously Yours (with Teala Dunn)''
* ''Keep Kickin’ (with Kai Novak)''
* ''Interview With My Kid (with Jesse & Arlo Sullivan)''
* ''Reading The Stars (with Antoni Bumba)''
* ''Me Time (with Jack Wright)''
* ''The Beauty Breakdown (with Glamzilla)''
* ''Looking For''
* ''I'm Literally Screaming (with Spencewuah)''
* ''I'll Be Your Sister (with Ellie Zieler)''
* ''Best Friends For Real (with Gabby Morrison & Jada Wesley)''

Snapchat

Brat TV has also launched several Snapchat series that recap pop culture and current events primarily concerning notable influencers.
* ''Past Your Bedtime''
* ''Hot Take''
* ''Beauty Beat''
* ''Get The Lewk''

Books

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the ''Chicken Girls'' series, entitled "Rhyme and the Runaway Twins".

IGTV

* ''Attaway Looks''
* ''Brat Asks''
* ''Brat Radio''
* ''Fast Friends''
* ''Fly So High''
* ''Past Your Bedtime''
* ''Trivia Night''
* ''True or Nah''
* ''Wednesday Wisdom''

Podcast

In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which served as a spin-off of ''Attaway Appeal''.

References

External links

*{{official website

Brat TV
Digital media
Streaming television in the United States
YouTube channels launched in 2017
YouTube channels
Entertainment-related YouTube channels