The Ruoff Music Center (originally Deer Creek Music Center and formerly Verizon Wireless Music Center, Klipsch Music Center, and Ruoff Home Mortgage Music Center) is an outdoor

amphitheatre An amphitheatre (American English, U.S. English: amphitheater) is an open-air venue used for entertainment, performances, and sports. The term derives from the ancient Greek ('), from ('), meaning "on both sides" or "around" and ('), meani ...

located in

Noblesville, Indiana Noblesville is a city in and the county seat of Hamilton County, Indiana, Hamilton County, Indiana, United States, a part of the north Indianapolis suburbs along the White River (Indiana), White River. The population was 69,604 at the 2020 Unite ...

. It is the largest outdoor music venue in the

Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...

metropolitan area of central

Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...

, with 6,147 seats under a pavilion and 18,000 general admission lawn seats. It is used mainly for large concerts, but is also frequently a host for high school graduations and political rallies.

Concerts and music festivals

The Ruoff Music Center is an open-air concert venue capable of hosting live, high-profile concerts and outdoor music festivals. It opened in 1989, at a site along Sand Creek, just north of exit 210 on

Interstate 69 Interstate 69 (I-69) is an Interstate Highway in the United States currently consisting of eight unconnected segments. The longest segment runs from Evansville, Indiana, northeast to the Canadian border in Port Huron, Michigan, and includ ...

, near the junction of former State Road 238 (at the time also known as Greenfield Avenue; now rebuilt and renamed as Southeastern Parkway), 146th Street and Boden Road. In 1997, Sunshine Promotions, which built the amphitheater, was acquired by SFX; corporate successor

Live Nation Entertainment Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internation ...

continues to own it. On December 19, 2018, ''

Pollstar ''Pollstar'' is a trade publication for the concert and live music industry. The publication was purchased by Oak View Group, a venue consultancy founded by Tim Leiweke and Irving Azoff, in July 2017. ''Pollstar'' holds an annual award ce ...

'', a

trade publication A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this a ...

for the

concert A concert, often known informally as a gig or show, is a live performance of music in front of an audience. The performance may be carried by a single musician, in which case it is sometimes called a recital, or by a musical ensemble such as an ...

industry, ranked the center as the world's top concert amphitheater based on annual ticket sales in 2018. During the previous year, the venue ranked third among the list of the world's top concert amphitheaters. In 2021, the venue ranked second on the same list. In 2023, with the return of Farm Aid, Ruoff was ranked the top amphitheater worldwide for tickets sold and third for gross sales.

2006–2007: Possible sale

On December 28, 2006, Live Nation, the owner of the music center, confirmed they were putting up for sale the of land that constitutes the amphitheater complex, then known as the

Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the div ...

Music Center. In 2011, Klipsch Group, Inc., whose international headquarters are located nearby, acquired naming rights to the venue. The venue remained under the ownership of Live Nation and continued to draw major acts during the summer months.

2017: Naming rights change

On September 27, 2017, Live Nation announced that the music center had acquired a new

naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...

sponsor from Ruoff Home Mortgage after the previous 5-year contract with Klipsch expired in 2016 and left the venue without a title sponsor for a year. The venue officially became the Ruoff Home Mortgage Music Center simultaneously with the announcement. On December 5, 2019, it was announced that the name of the music center would be shortened to Ruoff Music Center.

References

External links

Official website
{{Authority control Amphitheaters in the United States Buildings and structures in Hamilton County, Indiana Tourist attractions in Hamilton County, Indiana Music venues in Indiana Theatres completed in 1989 1989 establishments in Indiana Event venues established in 1989

Concerts and music festivals

2006–2007: Possible sale

2017: Naming rights change

See also

References

External links