Run of Network advertising is a form of

internet marketing The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

where an online

advertising campaign An advertising campaign is a series of advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it att ...

is applied to a wide collection of websites without the ability to choose specific sites. An

advertising network An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's d ...

sells space for online ads to appear on a number of different

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikip ...

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

s and similar channels. A network may focus on a particular type of website such as games or entertainment, or represent several different categories. A run of network campaign is one in which the advertiser cannot choose to target specific parts of the network. Having a Run of Network option should result in lower prices than choosing sites specifically as the network can run on more sites and take advantage of extra inventory that might not be in as high demand.

Effectiveness

The run of network campaign is a high-

reach Reach or REACH may refer to: Companies and organizations * Reach plc, formerly Trinity Mirror, large British newspaper, magazine, and digital publisher * Reach Canada, an NGO in Canada * Reach Limited, an Asia Pacific cable network company * ...

, low cost strategy but studies have shown it to be less effective than more targeted campaigns.Sam Howroyd
Study finds behaviourally targeted ads more than twice as effective as non-targeted online ads
29 March 2010. Retrieved 14 August 2013. A good network should optimize Run of Network traffic so they are not showing ads to the wrong people.

References

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