Rum Pum Pum Pum
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"Rum Pum Pum Pum" (; lit. "First Wisdom Teeth") is a song by South Korean girl group
f(x) F, or f, is the sixth letter of the Latin alphabet and many modern alphabets influenced by it, including the modern English alphabet and the alphabets of all other modern western European languages. Its name in English is ''ef'' (pronounc ...
. It was released as the lead single from the album '' Pink Tape'' on July 29, 2013, through
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
. The song was well received by music critics. It was named one of the 100 Greatest Girl Group Songs of All Time by ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' in 2019 and one of the Top 100 K-pop Songs of All Time by
Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. It can also specifically refer to ''Cucumis melo'', commonly known as the "true melon" or simply "melon". The term "melon" can apply to both the p ...
in 2021.


Background and release

"Rum Pum Pum Pum" is a song of dance-pop with exotic hand drums, whiplash-y snares, funky sixties guitar riffs, and synthesized squirt. Lyrically, it expresses first love on a wisdom teeth. f(x) compare themselves to the pesky molars in another one of their typically bizarre metaphors, with lyrics like, "Attention boys! I'm a bit different / I pushed aside all the others and took my place," and, "I will pierce through your heart's wall and grow." The song's "Rum Pum Pum Pum" title is used to imitate the sound of a beating heart, which is brought to life with a brilliant "Little Drummer Boy" sample that later segues into samba. It is interspersed throughout the song "peoreom peoreom peom" (퍼럼퍼럼펌) and "reom peom peom peom" (럼펌펌펌). The pain of the first love is like the pain of the first wisdom tooth. On July 17,
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
announced that
f(x) F, or f, is the sixth letter of the Latin alphabet and many modern alphabets influenced by it, including the modern English alphabet and the alphabets of all other modern western European languages. Its name in English is ''ef'' (pronounc ...
would be returning to the Korean music market with their second studio album Pink Tape on July 28, 2013, after a year's absence. On the same day, the agency also released a photo '' teaser'' of Krystal on the official f(x). On July 18, SM released photos ''teasers'' of
Victoria Victoria most commonly refers to: * Queen Victoria (1819–1901), Queen of the United Kingdom and Empress of India * Victoria (state), a state of Australia * Victoria, British Columbia, Canada, a provincial capital * Victoria, Seychelles, the capi ...
and
Amber Amber is fossilized tree resin. Examples of it have been appreciated for its color and natural beauty since the Neolithic times, and worked as a gemstone since antiquity."Amber" (2004). In Maxine N. Lurie and Marc Mappen (eds.) ''Encyclopedia ...
. Four days later, on July 22, SM Entertainment revealed a video '' teaser '' the album's title track, "첫 사랑니 (Rum Pum Pum Pum)", on their official YouTube channel.


Commercial performance

The song rose to the number one spot on all of South Korea's music portals upon its release. With less than half the week to build sales and downloads to be included in the K-Pop Hot 100, the song was still able to debut in the top 20, appearing in 14th place in the week of August 10, 2013. A week later, the song topped the charts, marking the first number one single for the group in the Billboard Korea charts.


Music video

The music shows f(x) dancing to choreography by Jillian Meyers. It features three sets: one white sparkling set, another pink room with glossy pink borders, and red ceiling-to-floor room with lights on the sides. The members are shown wearing four different outfits and showing different hairstyles. Throughout the video, the camera focuses on choreography, and zooms in on each girl in walking on the white set room with floating flowers.


Plagiarism

An issue of plagiarism arose when the
Department of Health A health department or health ministry is a part of government which focuses on issues related to the general health of the citizenry. Subnational entities, such as states, counties and cities, often also operate a health department of their o ...
of the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
when they released a music video called "Gaga Girl Bobo Boy" for their campaign against
teenage pregnancy Teenage pregnancy, also known as adolescent pregnancy, is pregnancy in a female under the age of 20. Worldwide, pregnancy complications are the leading cause of death for women and girls 15 to 19 years old. The definition of teenage pregnancy i ...
. Some internet users claimed the video sounded too much like "Rum Pum Pum". A representative of
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
revealed to No Cut News and My Daily on December 8 that "''By no means have we permitted the use of the music, 'Rum Pum Pum Pum.' The original publisher of 'Rum Pum Pum Pum' confirmed that the music used by the Philippines' public service campaign in question is indeed plagiarism, so we have started taking action.''


Accolades


Credits and personnel

Credits adapted from the album's liner notes. Studio * SM Yellow Tail Studio –
recording A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, re ...
* SM Big Shot Studio – recording * In Grid Studio – recording * T-Studio – recording * SM Concert Hall Studio – mixing * Sonic Korea – mastering Personnel *
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
executive producer Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ...
*
Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational entertainment company based in Seoul. He has also been referred to as the "p ...
producer * Kim Young-min – executive supervisor *
f(x) F, or f, is the sixth letter of the Latin alphabet and many modern alphabets influenced by it, including the modern English alphabet and the alphabets of all other modern western European languages. Its name in English is ''ef'' (pronounc ...
– vocals,
background vocals A backing vocalist is a singer who provides vocal harmony with the lead vocalist or other backing vocalists. A backing vocalist may also sing alone as a lead-in to the main vocalist's entry or to sing a counter-melody. Backing vocalists are u ...
* Jun Gan-di – lyrics *
Erik Lewander Erik Lewander (born 29 May 1974) is a Swedish music producer, songwriter, film composer and mixing engineer based in Stockholm. He is signed to The Kennel (Universal Music Publishing) Career With a background as a musician in several bands, Lewand ...
composition Composition or Compositions may refer to: Arts and literature *Composition (dance), practice and teaching of choreography * Composition (language), in literature and rhetoric, producing a work in spoken tradition and written discourse, to include ...
,
arrangement In music, an arrangement is a musical adaptation of an existing composition. Differences from the original composition may include reharmonization, melodic paraphrasing, orchestration, or formal development. Arranging differs from orchestr ...
* Ylva Dimberg – composition, arrangement *
Iggy Strange Dahl Iggy Strange Dahl is a Swedish songwriter based in Stockholm, Sweden. He has written songs for major recording artists such as September (artist), September, Lena Katina (Former member of t.A.T.u.), Sweetbox, F(x) (band), F(x), Arashi, Jolin Tsa ...
– composition, arrangement * Anne Judith Wik – composition, arrangement, background vocals * Jung Dong-yoon – arrangement * Hitchhiker – vocal directing,
sound processing Audio signal processing is a subfield of signal processing that is concerned with the electronic manipulation of audio signals. Audio signals are electronic representations of sound waves—longitudinal waves which travel through air, consisting ...
* Koo Jong-pil – recording * Lee Min-kyu – recording * Jung Eun-kyung – recording * Lee Myun-sook – recording * Nam Koong-jin – recording, mixing * Jeon Hoon – mastering


Charts


Weekly charts


Monthly charts


Year-end charts


References


External links

* * {{f(x) SM Entertainment singles 2013 singles Dance-pop songs Gaon Digital Chart number-one singles Songs in Korean F(x) (group) songs