Rum (film)
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''Rum'' () is a 2017
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
n
Tamil language Tamil (, , , also written as ''Tamizhil'' according to linguistic pronunciation) is a Dravidian language natively spoken by the Tamil people of South Asia. It is one of the longest-surviving classical languages in the world,. "Tamil is one of ...
horror
comedy thriller Comedy thrillers are a hybrid genre that draw subject matter generally from comedy Comedy is a genre of dramatic works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, ...
film written and directed by Sai Bharath. Featuring Hrishikesh, Vivek,
Narain Narayana (also rendered Narayane, Narayanan, Narain, Narayankar or Narine) (from Sanskrit wikt:नारायण, नारायण, ''nārāyaṇá'', literally "eternal man") is an Indian name. It is identical in form to the name of the deity ...
,
Sanchita Shetty Sanchita Shetty is an Indian actress, who has appeared predominantly in Tamil and Kannada films. She is known for her breakthrough role as the female lead role in '' Soodhu Kavvum'' (2013). Film career Early career (2006–2012) She made her f ...
and Miya in the lead roles, the film's score and soundtrack is composed by
Anirudh Ravichander Anirudh Ravichander (born 16 October 1990), also credited mononymously as Anirudh, is an Indian composer and playback singer who works primarily in Tamil cinema, in addition to Telugu and Hindi films. He has won two Filmfare Awards South, ten ...
. The film began production during early 2016 and was released on 17 February 2017.


Plot

Film starts with 2 men enter a haunted bungalow and gets killed by a mysterious force. The story then shifts to Shiva who along with his thief gang stole some expensive stones which was going to be displayed in hyderabad museum. While fleeing the gang is blackmailed by a police officer Thomas. To hide from Thomas the gang hides in a bungalow in the forest. After entering the house the gang experience paranormal activity. One of their members Nepali turns out to be Thomas's man who informs him about the gangs whereabouts. Nepali gets killed by the ghost. Thomas seeks help from a paranormal investigator who ask him to get a mercury stone to save him from the ghosts. Shiva, his girlfriend Riya and Raj see a flashback which reveal Thomas's men including Nepali, killing a young boy and an old man, while Thomas rapes and murdered a Thulasi in the same bungalow. Thomas gets killed by the ghosts. The film ends with Shiva, Riya, Raj and coral having a vacation and selling the stolen gems.


Cast


Production

The film began pre-production works during October 2015, with composer
Anirudh Ravichander Anirudh Ravichander (born 16 October 1990), also credited mononymously as Anirudh, is an Indian composer and playback singer who works primarily in Tamil cinema, in addition to Telugu and Hindi films. He has won two Filmfare Awards South, ten ...
revealing that he would work on a film titled ''Rum'' directed by Sai Bharath and starring his cousin, Hrishikesh, in the lead role. The project was announced to be funded by All in Pictures, while the director stated that it would be a "horror-heist film". After completing a course in filmmaking in Canada, Sai Bharath had finished the script three years prior to the beginning of the shoot. He had approached Hrishikesh, who was looking to appear in his first lead role, after playing a supporting role in ''
Velaiilla Pattadhari ''Velaiilla Pattadhari'' (), popularly referred to as ''VIP'', is a 2014 Indian Tamil-language comedy drama written and directed by Velraj, in his directorial debut, and produced by Dhanush, who also enacts in the lead role alongside Amala P ...
'' (2014). In February 2016, the film's first look poster was unveiled, with
Sanchita Shetty Sanchita Shetty is an Indian actress, who has appeared predominantly in Tamil and Kannada films. She is known for her breakthrough role as the female lead role in '' Soodhu Kavvum'' (2013). Film career Early career (2006–2012) She made her f ...
and Miya revealed as the film's lead actresses.
Narain Narayana (also rendered Narayane, Narayanan, Narain, Narayankar or Narine) (from Sanskrit wikt:नारायण, नारायण, ''nārāyaṇá'', literally "eternal man") is an Indian name. It is identical in form to the name of the deity ...
, Vivek and Amzath Khan were also announced to be playing supporting roles in the film. The title ''Rum'' was revealed by the makers to be an ancient Tamil word meaning "verdict", rather than the alcohol as widely presumed. The shoot of the film began in February 2016 in Chennai and was finished by June 2016. During May 2016, the team shot for a fast-paced
gaana Gaana (or Gānā) is a genre of Tamil music, which is sung in the Madras Bashai dialect of Chennai, Tamil Nadu, India. It is Rapping, rap-like "collection of rhythms, beats and sensibilities native to the Madras people." It evolved over the pa ...
song titled "Peiyo Phobilia" in a dense forest in Padappai and set up a campsite on location. The final schedule for the film began on 1 June 2016 and carried on for fifteen days until completion.


Soundtrack

The film's music was composed by
Anirudh Ravichander Anirudh Ravichander (born 16 October 1990), also credited mononymously as Anirudh, is an Indian composer and playback singer who works primarily in Tamil cinema, in addition to Telugu and Hindi films. He has won two Filmfare Awards South, ten ...
, while the audio rights of the film was acquired by
Sony Music Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
. The album released on 2 November 2016 at an event held at Park Hyatt, Chennai with the lead cast and crew in attendance. Prior to the release of the album, a single track titled "Hola Amigo" was released in April 2016. Anirudh collaborated with Malaysian rapper Balan Kashmir for the song which carried the theme of intolerance, and the song subsequently went viral on social media after it was promoted by American DJ
Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is a co-creator and lead member of the electronic dancehall music project Major Lazer; a member of the supergroup LSD (group), ...
. A second single, "Peiyophobilia", was also released in September 2016 and featured vocals by actor
Silambarasan Silambarasan Thesingu Rajendar (born 3 February 1984), popularly known as Simbu or by his initials as STR, is an Indian actor, producer, and playback singer who primarily works in Tamil cinema. He is the eldest son of director T. Rajendar. ...
, who collaborated on a film soundtrack with Anirudh for the first time. Behindwoods.com stated "''Rum'' is an EDM intoxicant from Anirudh, which is addictive".


Release and reception

Originally produced by Vijay Raghavendra, the film’s Tamil Nadu theatrical rights were sold to Shri Sai Circuit 6000, with the makers releasing the film in 150 screens across Tamil Nadu. Upon release, the film received a positive review from
The New Indian Express ''The New Indian Express'' is an Indian English-language broadsheet daily newspaper published by the Chennai-based Express Publications. It was founded in 1932 as ''The Indian Express'', under the ownership of Chennai-based P. Varadarajulu Naidu ...
, with the critic stating "in the first half, both horror and humour have worked out well", "in the second half that the plot loses steam" but "it peps up again towards the end". In contrast, Baradwaj Rangan of
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
wrote "''Rum'' feels incoherent, and you wonder if it’s because the director was trying to be avant-garde, or whether he just ran out of film", stating that "the film has no spirit". A reviewer from Sify.com stated "''Rum'' is an average horror comedy" and that the "major problem with ''Rum'' is that technically the film is amateurish and delivers very little in terms of novelty". The reviewer added the film "has more laugh-out-loud moments than jump-in-your-seat jolts" and that "it is just dull, lazy film making from debutant director Sai Bharath". Behindwoods.com states it was "a horror comedy that has nothing new to offer", concluding that "the film lacks clarity and moves cluelessly in its initial moments".


References


External links

* {{IMDb title, tt6544384 2017 films 2017 horror films 2010s heist films 2017 horror thriller films 2010s Tamil-language films Films shot in Chennai Indian heist films Indian horror thriller films Films scored by Anirudh Ravichander 2017 directorial debut films