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Rule 63 is an
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
that states that, as a rule, "for every given male
character Character or Characters may refer to: Arts, entertainment, and media Literature * ''Character'' (novel), a 1936 Dutch novel by Ferdinand Bordewijk * ''Characters'' (Theophrastus), a classical Greek set of character sketches attributed to The ...
, there is a female version of that character" and vice versa. It is one of the "Rules of the Internet" that began in 2006 as a
Netiquette Etiquette in technology, colloquially referred to as netiquette is a term used to refer to the unofficial code of policies that encourage good behavior on the Internet which is used to regulate respect and polite behavior on social media platforms ...
guide on
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
and were eventually expanded upon by including deliberately mocking rules, of which Rule 63 is an example. It began to see general use in
fandom A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significan ...
communities as a term to refer to both fan-made and official gender flips of existing fictional characters.


Origin

Prior to the creation of Rule 63, gender flipping was popularized in
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...
s in the 1990s by the finishing move of '' Darkstalkers'' character
Demitri Maximoff is a fictional character in Capcom's '' Darkstalkers'' series. Making his first appearance in '' Darkstalkers: The Night Warriors'' in 1994, he is the series' male protagonist. Appearances In video games Demitri is a mighty Romanian vampire lord ...
, a
vampire A vampire is a mythical creature that subsists by feeding on the Vitalism, vital essence (generally in the form of blood) of the living. In European folklore, vampires are undead, undead creatures that often visited loved ones and caused mi ...
. Called the "Midnight Bliss", it involved tossing a
rose A rose is either a woody perennial flowering plant of the genus ''Rosa'' (), in the family Rosaceae (), or the flower it bears. There are over three hundred species and tens of thousands of cultivars. They form a group of plants that can b ...
at a character to transform them into a helpless
maiden Virginity is the state of a person who has never engaged in sexual intercourse. The term ''virgin'' originally only referred to sexually inexperienced women, but has evolved to encompass a range of definitions, as found in traditional, modern ...
and completely drain them of life energy. This meant that female versions of all the game's male characters had to be created, as well as those of ''
Street Fighter , commonly abbreviated as ''SF'' or スト (''Suto''), is a Japanese media franchise centered on a series of fighting video and arcade games developed and published by Capcom. The first game in the series was released in 1987, followed by six ...
'' and
SNK is a Japanese video game hardware and software company. It is the successor to the company Shin Nihon Kikaku and presently owns the SNK video game brand and the Neo Geo video game platform. SNK's predecessor Shin Nihon Kikaku was founded in 1978 ...
characters when ''
SNK vs. Capcom ''SNK vs. Capcom'', or alternately ''Capcom vs. SNK'', is a series of crossover video games by either Capcom or SNK featuring characters that appear in games created by either company. Most of these are fighting game, and take on a similar for ...
'' included Maximoff. These female interpretations became popular and resulted in large amounts of fan art, as well as prompting art of gender-swaps of other male and female characters. Rule 63 was created in mid-2007 as an addition to the humorous "Rules of the Internet", originally created around the end of 2006 on 4chan. It lists two statements: # "for every given male character, there is a female version of that character", and # "for every given female character, there is a male version of that character". The primacy of the male to female transition contains an implied subtext that female to male gender flipping is less important. The trope, originally seen primarily unofficially, later became more widely disseminated in
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in ...
, with critics stating that it had been "recognized by Hollywood".


Usage

Rule 63 is commonly used as a term to refer to gender-swapped interpretations of existing characters in
fanworks Fan labor, also called fan works, are the creative activities engaged in by fans, primarily those of various media properties or musical groups. These activities can include creation of written works (fiction, fan fiction and review literature), ...
, such as
fan art Fan art or fanart is artwork created by fans of a work of fiction and derived from a series character or other aspect of that work. They are usually done by amateur artists, semi-professionals or professionals. As fan labor, fan art refers t ...
, fan fiction and
cosplay Cosplay, a portmanteau of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subcultur ...
, and it is particularly pervasive in the
anime and manga Anime and manga are forms of mass media produced by the content industry of Japan. The anime and manga industry forms an integral part of Japan's soft power as one of its most prominent cultural exports. Anime is a Japanese cartoon with a speci ...
community, where communities sprang up built around romantic gender-swap relationships. It also often overlaps with the creation of ''moe'' anthropomorphic female versions of non-human, male characters. A well-known example of this is Bowsette, a female version of the ''
Mario is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the '' Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his c ...
'' antagonist
Bowser , or King Koopa, is a fictional character, the primary antagonist in Nintendo's ''Mario'' franchise, and the arch-nemesis of Mario. In Japan, the character bears the title of . Bowser is the leader of the turtle-like Koopa race. Despite the ...
that became one of the most popular Internet memes of 2018. However, it has also been used by critics to refer to official characters who are gender-swapped versions of older characters or fictional beings, such as Number Six from ''Battlestar Galactica'' being a "sexy female" version of a Cylon Centurion, and the female main cast of the 2016
reboot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is phys ...
of ''
Ghostbusters ''Ghostbusters'' is a 1984 American supernatural comedy film directed and produced by Ivan Reitman, and written by Dan Aykroyd and Harold Ramis. It stars Bill Murray, Aykroyd, and Ramis as Peter Venkman, Ray Stantz, and Egon Spengler, ...
''. The creation of Rule 63 cosplays such as gender-swapped superheroes has been cited as popular amongst female cosplayers as giving them the ability to portray roles beyond socially approved gendered scripts. It is seen as empowering, allowing cosplayers to wear clothing and weapons usually not afforded to female characters. However, certain characters with inherent
gender fluidity Non-binary and genderqueer are umbrella terms for gender identities that are not solely male or femaleidentities that are outside the gender binary. Non-binary identities fall under the transgender umbrella, since non-binary people typically ...
are said to work better than others. Such gender-bending cosplay, which allows the cosplayer to choose what behavior enhances the performance, can be contrasted with crossplay, which completely immerses the cosplayer in the codes of another gender.


Notable examples


In film and television

* ''
Adventure Time ''Adventure Time'' is an American fantasy animated television series created by Pendleton Ward for Cartoon Network and distributed by Warner Bros. Domestic Television. The series follows the adventures of a boy named Finn ( Jeremy Shada) and ...
'' received a spin-off series entitled ''
Fionna and Cake "Fionna and Cake" is the ninth episode of the third season of the American animated television series '' Adventure Time''. The episode was written and storyboarded by Adam Muto and Rebecca Sugar, from a story by Mark Banker, Kent Osborne, Patr ...
'', based on the eponymous episode of the original show, which featured a gender-swapped
Finn and Jake ''Adventure Time'' is an American fantasy animated television series created by Pendleton Ward for Cartoon Network and distributed by Warner Bros. Domestic Television. The series follows the adventures of a boy named Finn ( Jeremy Shada) and ...
as main characters, as well as genderbent versions of other characters that later featured in other episodes. *The 2016 ''Ghostbusters'' reboot featured a cast of female leads that was called "proof of Rule 63", with similarities noted between each team member and one of the original male team members. It was called an official acknowledgement of what was formerly an unofficial, fan-driven phenomenon.


In video games

* In the ''Mario'' series, the fan-made Bowsette is a female version of the male antagonist Bowser, created through the use of the Super Crown, a
power-up In video games, a power-up is an object that adds temporary benefits or extra abilities to the player character as a game mechanic. This is in contrast to an item, which may or may not have a permanent benefit that can be used at any time chos ...
that imparts the appearance and abilities of Princess Peach on its user. Nintendo's official clarification is that the item is only usable by
Toadette The ''Mario'' franchise is a video game series by Nintendo. While Nintendo is usually the developer and publisher of games in the franchise, various series are developed by third-party companies, such as Hudson Soft and Intelligent Systems. G ...
, and the creation of Bowsette is "technically impossible". *In ''
Shovel Knight ''Shovel Knight'' is a platform video game developed and published by Yacht Club Games. Development was crowdfunded and the game was released for Nintendo 3DS, Wii U, and Windows in June 2014. It was ported to OS X and Linux in September 2014, P ...
'', a "Body Swap Mode" (originally called "Gender Swap") was added after it was funded as a
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, K ...
goal, allowing the player to change the
secondary sex characteristic Secondary sex characteristics are features that appear during puberty in humans, and at sexual maturity in other animals. These characteristics are particularly evident in the sexually dimorphic phenotypic traits that distinguish the sexes of ...
s of every major character in the game (and, independently, their
pronouns In linguistics and grammar, a pronoun (abbreviated ) is a word or a group of words that one may substitute for a noun or noun phrase. Pronouns have traditionally been regarded as one of the parts of speech, but some modern theorists would not co ...
) via the settings menu. The developers endeavored to maintain parity with the original character designs by only making their swapped version as gendered as the original, as well as matching their existing personality and gameplay. * In the ''Zelda'' series, the character Linkle was created by Nintendo as an alternate-universe gender-swap of the typical main character, Link. However, she does not possess his powers, and is instead a normal girl who dual-wields a pair of
crossbow A crossbow is a ranged weapon using an elastic launching device consisting of a bow-like assembly called a ''prod'', mounted horizontally on a main frame called a ''tiller'', which is hand-held in a similar fashion to the stock of a long fir ...
s. Made playable in '' Hyrule Warriors Legends'', she was also modded into '' The Legend of Zelda: Breath of the Wild'' by a fan to replace Link. The character Sheik, who Princess Zelda has the ability to transform into in '' The Legend of Zelda: Ocarina of Time'', has been called the most iconic example of female-to-male gender-swapping in gaming, although Sheik has both male and female characteristics.


See also

*
Rule 34 Rule 34 is an Internet meme which claims that Internet pornography exists concerning every conceivable topic. The concept is commonly depicted as fan art of normally non-erotic subjects engaging in sexual behavior. It can also include writings, ...
*
Crossplay (cosplay) Crossplay (the term is a portmanteau of '' crossdressing'' and ''cosplay'') is a type of cosplay in which the person dresses up as a character of a different gender. Crossplay's origins lie in the anime convention circuit, though, like cosplay, it ...


References


External links


Rules of the Internet
1000 Rules Of the Internet {{Internet slang Internet culture Internet terminology Internet memes introduced in 2007 Gender and entertainment