Rue du Commerce is a French

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

company, a key player in the French

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

sector. The site was founded in 1999 by Patrick Jacquemin and Gauthier Picquart. Initially specializing in computer and electronic products, the company expanded its offerings in 2007 and now offers over 3 million products for sale in the categories of home and personal equipment (home, garden, DIY, and fashion). Rue du Commerce operates exclusively online and competes directly with traditional retailers. The company delivers to customers in France, Belgium, and Luxembourg. It achieved a turnover of €251.2 million in 2019. Since 2011, the group has regularly changed ownership, being successively acquired by Altarea in November 2011, the

Carrefour Group Carrefour Group, S.A. (, ), is a French multinational retail and wholesaling corporation headquartered in Massy, France. It operates a chain of hypermarkets, grocery stores and convenience stores. By 2024, the group had 14,000 stores in 40 co ...

in January 2016, ShopInvest in April 2020, and finally by the in April 2024.

History

Rue du Commerce was co-founded in August 1999 by Patrick Jacquemin and Gauthier Picquart. To create “Rue du Commerce,” the co-founders were inspired by

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

, the classified ads site Figaro Classifieds, Classified, and the auction site

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

. In June 2006, the after-sales service obtained

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certification (quality management system), becoming the first French website to obtain this label. In March 2009, Rue du Commerce acquired its competitors Top Achat and Clust from . In November 2011, Rue du Commerce was acquired by

Altarea Cogedim Altarea SCA (trading as Altarea) is a French company dedicated to the development and investment in real estate, especially shopping centers. Its headquarters are located in France, with subsidiaries in Spain and Italy. It was founded in 1994. H ...

through a friendly takeover, while the company was generating a business volume of €420 million and a turnover of €316 million. In 2014, Rue du Commerce employed 373 people and launched a marketplace powered by

Mirakl Mirakl is a French cloud-based e-commerce software company headquartered in Paris, France and Boston, Massachusetts. It provides online marketplace software to retailers, manufacturers and wholesalers. History Co-founders Philippe Corrot and ...

. In January 2016, Rue du Commerce was acquired by the

, the French leader in

, for an estimated value between €20 and €30 million. Following this acquisition, Rue du Commerce replaced Carrefour's online sales site, Carrefour Online.Carrefour finalizes the acquisition of Rue du Commerce
on latribune.fr, January 4, 2015, accessed January 25, 2016.

Financial Information

Business Strategy

In 2001, Rue du Commerce developed the NetEcho association with three partners: Houra, Houra.fr, ChateauOnline.com, and TravelPrice.fr, to reassure their respective customers and raise awareness of the precautions to take online to protect against fraud.Description of Rue Du Commerce
on journaldunet.com, accessed on July 9, 2017

Notes and references

External links

* {{Official website, https://www.rueducommerce.fr/

''La Tribune (France), La Tribune'', August 26, 2015. Retail companies of France Online retailers Companies established in 1999 French websites French-language websites Internet properties established in 1999 French companies established in 1999