Rudratej Singh (1973 – 20 April 2020) was an Indian business executive. He was the president and CEO of BMW India. Singh was also global president of Royal Enfield Motors Limited and vice president of

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

in Singapore.

Early life and education

Singh grew up in New Delhi. He completed his schooling at

Air Force Bal Bharati School Air Force Bal Bharati School (AFBBS) established 1955, is a senior secondary school situated on Lodi Road, New Delhi, India, and run by the Indian Air Force Educational and Cultural Society. It is affiliated to the Central Board of Secondary Edu ...

, batch of 1990. He graduated in commerce from

Delhi University The Delhi University (DU, ISO 15919, ISO: ), also and officially known as the University of Delhi, is a collegiate university, collegiate research university, research Central university (India), central university located in Delhi, India. It ...

in 1993, and then moved on to the

IMT Ghaziabad Institute of Management Technology, Ghaziabad abbreviated as IMT G, is a private business school with its main campus at Ghaziabad, India, Ghaziabad in the Indian state of Uttar Pradesh. It offers postgraduate diploma and executive education ...

for an MBA in marketing and finance. In 2014, he undertook the Advanced Management Program at the

Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...

Career

Singh started his career in 1996 as a senior product manager at Dabur India Limited. He then joined as an area sales manager with

Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. It is a subsidiary of the Anglo-Dutch company Unilever. Its products include foods, beverages, cleaning agents, personal care products a ...

in August 1998. In 2000, he was then promoted to senior brand manager, where he was one of the key people to create the Brooke Bond master brand. He then held senior positions at Hindustan Unilever Ltd and Unilever PLC across various developed and developing markets globally. In January 2015, Singh moved from Unilever and joined

Eicher Motors Limited Eicher Motors Limited is an Indian multinational corporation, multinational automotive industry, automotive company that manufactures motorcycles and commercial vehicles, headquartered in New Delhi. Eicher is the parent company of Royal Enfield ...

(EML) as the president of their flagship motorcycle business, Royal Enfield, and member of the management team of Eicher Motors. In 2017, Singh was promoted to global president of Royal Enfield. During his four-year tenure, he helped Royal Enfield become one of the most profitable auto companies in the world. His efforts helped increase the company's market share in India from 3.3%, in 2014, to 6.9%, in 2018. In 2019, Singh quit Royal Enfield after working for four years, and joined BMW India as its president and chief executive officer starting from August 2019.

Death

Singh died on 20 April 2020 at the age of 46 of

cardiac arrest Cardiac arrest (also known as sudden cardiac arrest CA is when the heart suddenly and unexpectedly stops beating. When the heart stops beating, blood cannot properly Circulatory system, circulate around the body and the blood flow to the ...

Other activities

Singh represented India as an amateur golfer and won 18 titles globally. He was also a board member of the Women's Golf Association of India (WGAI), and helped run a charity for underprivileged girls. He spoke frequently at various business and brand forums across the world.

Awards and honors

* 2012 – Marketer of the Year by the World CMO Council – Asia *2007 – Hindustan Unilever Directors Award

References

{{DEFAULTSORT:Singh, Rudratej 2020 deaths BMW people Institute of Management Technology, Ghaziabad alumni Delhi University alumni Place of death missing Place of birth missing 1973 births