Rubin ( sr-Cyrl, Рубин) is a Serbian
alcoholic beverage
Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...
s company headquartered in
Kruševac
Kruševac ( sr-Cyrl, Крушевац, ) is a list of cities in Serbia, city and the administrative center of the Rasina District in central Serbia. It is located in the valley of West Morava, on Rasina (river), Rasina river. According to the 202 ...
.
History

Rubin was established in 1955. Located in the
wine region
Wines are produced in significant growing regions where vineyards are planted. Wine grapes berries mostly grow between the 30th and the 50th degrees of latitude, in both the Northern and Southern Hemispheres, typically in regions of Mediterranea ...
of
West Morava
West Morava (, ) is a river in Central Serbia, a 184-km long headstream of the Great Morava, which it forms with the South Morava. It was known as Brongus in antiquity.
Origin
The West Morava originates in the Tašti field, east of the town o ...
, it produces chiefly
grapes
A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters.
The cultivation of grapes began approximately 8,0 ...
,
wine
Wine is an alcoholic drink made from Fermentation in winemaking, fermented fruit. Yeast in winemaking, Yeast consumes the sugar in the fruit and converts it to ethanol and carbon dioxide, releasing heat in the process. Wine is most often made f ...
and alcoholic drinks.
Its most renowned product is Rubinov ''
Vinjak'', type of
brandy
Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured ...
. In 2005, Rubin was purchased for 30 million euros by "Invej", Serbian company owned by controversial businessman Predrag Ranković Peconi.
Market data
As of 21 February 2018, Rubin has a
market capitalization
Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders.
Market capitalization is equal to the market price per common share multiplied by ...
of 32.79 million
euro
The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the ...
s.
See also
*
References
External links
*
1955 establishments in Serbia
Companies based in Kruševac
Drink companies of Serbia
Food and drink companies established in 1955
Serbian brands
Wineries of Serbia
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