Rubika () is an Iranian

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

platform,

instant messaging Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate ( real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involv ...

(IM),

VoIP Voice over Internet Protocol (VoIP), also known as IP telephony, is a set of technologies used primarily for voice communication sessions over Internet Protocol (IP) networks, such as the Internet. VoIP enables voice calls to be transmitted as ...

and

video-on-demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...

service developed by Tusca holding, MCI, and MTN Irancell. It is one of the most widely used

platforms in

Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...

, with more than 50 million users, and the largest social media app based in

Western Asia West Asia (also called Western Asia or Southwest Asia) is the westernmost region of Asia. As defined by most academics, UN bodies and other institutions, the subregion consists of Anatolia, the Arabian Peninsula, Iran, Mesopotamia, the Armenian ...

. It is available on Android,

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and the web. Registration requires a mobile telephone number.

History

Rubika was launched as part of efforts to provide a

communication Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

and

platform developed by

. Over time, it has grown to be a widely recognized platform with a large user base with the support of major organizations like MCI and MTN Irancell. Rubika's success is reflected in its prominence as one of the most used social media apps in Iran, with an increasing focus on expanding to international markets. It was removed by

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

in 2022 along with many other Iranian platforms. It is surveilled in part through MCI Digital platform monitoring center.

Features

The platform includes AI-driven tools and video calling with

end-to-end encryption End-to-end encryption (E2EE) is a method of implementing a secure communication system where only communicating users can participate. No one else, including the system provider, telecom providers, Internet providers or malicious actors, can ...

. For businesses, Rubika offers tools for advertising and customer engagement, including business pages and shopping channels. The platform includes entertainment options such as live broadcasts, TV, and video streaming, alongside a photo-sharing feature. Additionally, Rubika integrates

financial services Financial services are service (economics), economic services tied to finance provided by financial institutions. Financial services encompass a broad range of tertiary sector of the economy, service sector activities, especially as concerns finan ...

, including a built-in payment system, digital wallet and access to health insurance. Features also include dark mode and location services.

Message Exchange Bus (MXB)

Rubika is part of the Message Exchange Bus (MXB) system, which allows seamless communication between various Iranian messaging platforms, including

Bale Bale may refer to: Apps Bale Messenger, an Iranian instant messaging (IM) app owned by the National Bank of Iran Packaging * Cotton bale * Hay or straw bale in farming, bound by a baler * Paper bale, a unit of paper measurement equal t ...

, Soroush, and Eitaa. MXB enables users send messages and files and ext. between these apps without needing a separate account for each one. This system has been made by

for the first time and is instrumental in creating a unified messaging ecosystem in

Social networking services

Rubika integrates traditional

functions with messaging features, offering an all-in-one solution for users. Businesses leverage the platform for direct engagement, advertising, and e-commerce, while individuals enjoy community interactions, photo sharing, and livestreams.

Video on demand

The platform includes a robust

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...

feature, providing access to movies, series, and live TV channels. Users can enjoy personalized recommendations based on viewing habits.

References

External links

* {{Official website, https://rubika.ir/ Android (operating system) software Instant messaging clients Instant messaging Internet in Iran Video on demand services Iranian social networking websites