Roy Spence (born October 10, 1948) is the chairman and co-founder of the advertising agency
GSD&M
GSD&M is an American advertising agency headquartered in Austin, Texas. It was founded in 1971 by graduates of University of Texas at Austin – Roy Spence, Judy Trabulsi, Tim McClure and Steve Gurasich, and others, as AdVantage Associates. Afte ...
, and an author.

Early life
Spence was born in
Brownwood,
Texas
Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
, to Roy Milam Spence Sr. and Ruth Griffin. He attended
Brownwood High School, where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the
University of Texas at Austin
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
, and went on to found GSD&M in 1971.
Awards
In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.
Publications
In 2006, the
University of Texas Press
The University of Texas Press (or UT Press) is a university press that is part of the University of Texas at Austin. Established in 1950, the Press publishes scholarly books and journals in several areas, including Latin American studies, Texan ...
published Spence's book ''The Amazing Faith of Texas''.
In 2009, Spence, along with Haley Rushing, authored ''It's Not What You Sell, It's What You Stand For'', a book about purpose-based brand management.
Bibliography
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References
{{DEFAULTSORT:Spence, Roy
1948 births
American business writers
University of Texas at Austin alumni
Living people
American advertising executives
People from Brownwood, Texas