Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

and public opinion statistics company headquartered in

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International. The Morgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia.

Foundation

The company was founded by Roy Morgan (1908–1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.

Commercial performance

The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

and

Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...

as well as offices of Roy Morgan International in

Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, Princeton and

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

. The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such as '' Crikey'' and '' Henry Thornton'' magazine).

Products and services

Morgan Poll

The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results and is widely reported.

The Worm

The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs. Roy Morgan developed the ''

Worm Worms are many different distantly related bilateria, bilateral animals that typically have a long cylindrical tube-like body, no limb (anatomy), limbs, and usually no eyes. Worms vary in size from microscopic to over in length for marine ...

'', which first appeared on live TV on the

Network Ten Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK & Australia division and is o ...

political talk program '' Face to Face''. This leading Audience Response Measurement technology was colloquially described as ''The Worm'' because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example an election debate) in real-time. After being commissioned to provide ''The Worm'' to the

Nine Network Nine Network (stylised 9Network, and commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of the five main free-to-air television ...

for a decade, Roy Morgan discovered that Nine had secretly registered The Worm''' as a trademark. Primarily as a result of an ensuing dispute, Roy Morgan changed the branding from ''The Worm'' to ''The Reactor'' in 2004 and continued to develop the product which is now primarily conducted online and via ''The Reactor'' mobile app. Roy Morgan conducts the fieldwork for The Melbourne Institute's Household, Income and Labour Dynamics in Australia Survey (HILDA).

References

External links

* {{Authority control Market research companies of Australia Public opinion research companies Companies based in Melbourne Australian companies established in 1941 Consulting firms established in 1941 Opinion polling in Australia