Naming, history
The New York Roxy, the largest cinema ever built in North America (demolished in 1960), was named after its manager, noted radio personality and impresario "Roxy" Rothafel. The word came to mean the latest and best in showmanship, inspiring hundreds of similarly named but unrelated theatres across North America. Rothstein Theatres of Winnepeg, who built the Roxy in Saskatoon, used the name for many of their locations. In 1974 the theatre was sold to Rokemay Theatres, which owned it until 2005. It was leased to Odeon for a period in the 1960s and early 1970s when it was named in the Coronet. When Rokemay began operation, it was called the Towne Cinema. A second screen was added on May 30, 1980, in a separate building. It was leased to and operated byRestoration
The theatre was purchased and restored by Rainbow and Magic Lantern Cinemas, and reopened under its original name in 2005. It currently shows first-run art and alternative movies, and is a venue for concerts, lectures, and a variety of community events.References
{{reflist Buildings and structures in Saskatoon Theatres completed in 1930 Cinemas and movie theatres in Saskatchewan Spanish Revival architecture Atmospheric theatres 1930 establishments in Saskatchewan