Rowing Blazers is an American clothing and accessories brand founded by Jack Carlson. The brand is known for its

blazer A blazer is a jacket worn as part of a smart casual or business casual look. Similar to a sport jacket, a blazer is not part of a formal suit, and the terms "sport coat" and "blazer" may be used interchangeably in daily life. A nautical bl ...

rugby shirt A rugby shirt, also known as a jersey or jumper, is worn by players of rugby union or rugby league. It usually has short sleeves, though long sleeves are common as well. Traditionally, rugby shirts have had a buttoned opening at the top, in a si ...

s, and other apparel, as well as its colorful, slightly subversive take on "

preppy Preppy (also spelled as preppie, or prep), is an American subculture associated with the alumni of college-preparatory schools in the Northeastern United States. The term, which is an abbreviation of "preparatory", is used to denote a person ...

" style, its

celebrity Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...

clientele, and high-profile collaborations. In 2024, Rowing Blazers was acquired by

Tory Burch Tory Burch (née Robinson; born June 17, 1966) is an American fashion designer, businesswoman, and philanthropist. She is the executive chairman and chief creative officer of her own brand, Tory Burch LLC. She was listed as the 88th most power ...

co-founder

Christopher Burch J. Christopher Burch (born March 28, 1953) is an American businessman and the founder and CEO of Burch Creative Capital, a firm based in New York City that manages venture investments and brand development,New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

in 2017, producing collections in Manhattan's Garment District and in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

. The brand takes its name from Carlson's book about the

tradition at

rowing club A rowing club is a club for people interested in the sport of rowing. Rowing clubs are usually near a body of water, either natural or artificial, that is large enough for maneuvering the rowing boats. Clubs usually have a boathouse with racks t ...

s around the world and the stories, myths, and rituals around them. Aside from its ready-to-wear collections, the brand makes blazers for rowing clubs and collegiate rowing teams around the world, as well as for other clubs and organizations, including

The Explorers Club The Explorers Club is an American-based international multidisciplinary professional society with the goal of promoting scientific exploration and field study. The club was founded in New York City in 1904 and has served as a meeting point for ex ...

. The brand is known for combining elements from the worlds of

tailoring A tailor is a person who makes or alters clothing, particularly in men's clothing. The Oxford English Dictionary dates the term to the thirteenth century. History Although clothing construction goes back to prehistory, there is evidence of ...

sportswear Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical spor ...

, and

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk fashion, punk, Skateboarding#Culture, skateboarding, 1980s no ...

, and for its celebrity clientele, including

Timothée Chalamet Timothée Hal Chalamet ( ; born December 27, 1995) is an American and French actor. List of awards and nominations received by Timothée Chalamet, His accolades include a Screen Actors Guild Awards, Screen Actors Guild Award, in addition to ...

Pete Davidson Peter Michael Davidson (born November 16, 1993) is an American comedian, actor, and writer. He began his career in the early 2010s with minor guest roles on ''Brooklyn Nine-Nine'', ''Friends of the People'', ''Guy Code'', and ''Wild 'n O ...

Gwyneth Paltrow Gwyneth Kate Paltrow ( ; born September 27, 1972) is an American actress and businesswoman. The daughter of filmmaker Bruce Paltrow and actress Blythe Danner, she established herself as a leading lady appearing in mainly mid-budget and perio ...

Russell Westbrook Russell Westbrook III (born November 12, 1988) is an American professional basketball player for the Denver Nuggets of the National Basketball Association (NBA). A point guard, Westbrook made his NBA debut in 2008 and became a star as a member o ...

Justin Justin may refer to: People and fictional characters * Justin (given name), including a list of people and fictional characters with the given name * Justin (historian), Latin historian who lived under the Roman Empire * Justin I (c. 450–527) ...

and

Hailey Bieber Hailey Rhode Bieber (nee Baldwin; born November 22, 1996) is an American model, socialite, creative director and businesswoman. She is the founder and chief creative officer of her namesake skin care company Rhode, and has featured in campaign ...

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

, and

Mindy Kaling Vera Mindy Chokalingam (born June 24, 1979),Additional archive on June 25, 2015. known professionally as Mindy Kaling (), is an American actress, comedian, screenwriter, and producer. Known for her work on television, she has received a Tony Awa ...

. Rowing Blazers has been featured in ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

'', ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...

'', ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'', and other publications. '' GQ'' called Rowing Blazers "the brand that's saving prep by kicking down its walls," and ''

The London Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fo ...

'' referred to it as a "cult streetwear brand, worn by Timothée Chalamet, inspired by a young, sporting

Prince Charles Charles III (Charles Philip Arthur George; born 14 November 1948) is King of the United Kingdom and the 14 other Commonwealth realms. Charles was born at Buckingham Palace during the reign of his maternal grandfather, King George VI, and ...

Collaborations

Rowing Blazers has produced collaborations with an eclectic range of brands, including watches with

Seiko , commonly known as Seiko ( , ), is a Japanese maker of watches, clocks, electronic devices, and semiconductors. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the world's first commercial quartz wristwatch in 1969. Seiko is ...

Zodiac The zodiac is a belt-shaped region of the sky that extends approximately 8° north and south celestial latitude of the ecliptic – the apparent path of the Sun across the celestial sphere over the course of the year. Within this zodiac ...

, Tudor, and

TAG Heuer TAG Heuer S.A., founded Heuer AG ( ) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde (TAG) in 1985, which purchased a majority stake in the company, forming ' ...

; footwear with

Sperry Sperry may refer to: Places In the United States: * Sperry, Iowa, community in Des Moines County * Sperry, Missouri *Sperry, Oklahoma, town in Tulsa County * Sperry Chalet, historic backcountry chalet, Glacier National Park, Montana * Sperry Glaci ...

, Hunter Boots, and

K-Swiss K-Swiss, Inc. is an American athletic shoe brand based in Glendale, California, founded in 1966. History K-Swiss was founded in 1966 in Los Angeles by Swiss brothers Art and Ernie Brunner. They became interested in tennis after emigrating to th ...

; and apparel collections with the

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

, Barbour,

J. Press J. Press is a traditional men's clothier founded in 1902 on Yale University's campus in New Haven, Connecticut, by Jacobi Press. The brand also has stores in New York City and Washington, D.C. In 1974, the Press family sold the rights to licens ...

, J.Crew,

Umbro Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire, and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are sold in over 100 c ...

FILA Fila (; ) is a South Korean-owned athleisure brand headquartered in Seoul. The company was originally founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Italy. Fila Korea acquired the brand in 2007 and launched its initial p ...

Babar the Elephant Babar the Elephant ( , , ) is an elephant character named Babar who first appeared in 1931 in the French children's book ''Histoire de Babar'' by Jean de Brunhoff. The book is based on a tale that Brunhoff's wife, Cécile, had invented for ...

SEGA is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...

Thomas the Tank Engine Thomas the Tank Engine is a fictional, anthropomorphised tank locomotive who originated from the British children's books ''The Railway Series'', created and written by Wilbert Awdry with his son Christopher Awdry, Christopher, first publish ...

(for the 80th Anniversary of

the Railway Series ''The Railway Series'' is a series of British books about a railway known as the North Western Railway, located on the fictional Sodor (fictional island), Island of Sodor. There are 42 books in the series, the first published in May 1945 by Wi ...

books), The

Grateful Dead The Grateful Dead was an American rock music, rock band formed in Palo Alto, California, in 1965. Known for their eclectic style that fused elements of rock, blues, jazz, Folk music, folk, country music, country, bluegrass music, bluegrass, roc ...

and Harry's Bar in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

. The brand has also partnered with artist and designer Luke Edward Hall, the estate of photographer

Slim Aarons Slim Aarons (born George Allen Aarons; October 29, 1916 – May 30, 2006) was an American photographer noted for his images of socialites, jet-setters and celebrities. His work principally appeared in ''Life'', '' Town & Country'', and ''Holiday' ...

, and the U.S. national rowing and rugby teams. The brand launched its first women's collection by partnering with Joanna Osborne and Sally Muir, founders of Warm & Wonderful and designers of the "black sheep" sweater worn by

Princess Diana Diana, Princess of Wales (born Diana Frances Spencer; 1 July 1961 – 31 August 1997), was a member of the British royal family. She was the first wife of Charles III (then Prince of Wales) and mother of Princes William ...

. Together they released the original sheep sweater for the first time in thirty years. In 2023, Rowing Blazers launched major collaborations with

Gucci Guccio Gucci S.p.A., doing business as Gucci ( , ), is an Italian Luxury goods, luxury fashion house based in Florence. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and ...

and

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

formal Formal, formality, informal or informality imply the complying with, or not complying with, some set of requirements ( forms, in Ancient Greek). They may refer to: Dress code and events * Formal wear, attire for formal events * Semi-formal atti ...

white tie White tie, also called full evening dress or a dress suit, is the most formal evening Western dress code. For men, it consists of a black tail coat (alternatively referred to as a dress coat, usually by tailors) worn over a white dress shir ...

tailcoat A tailcoat is a knee-length coat (clothing), coat characterised by a rear section of the skirt (known as the ''tails''), with the front of the skirt cut away. The tailcoat shares its historical origins in clothes cut for convenient horse-riding ...

to a pair of mesh

gym shorts Gym shorts are an article of clothing typically worn by people when exercising. They are typically made out of fabrics that allow for maximum comfort and ease, such as nylon. Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all ...

, as well as the brand's signature rowing blazers and rugby shirts. The Rowing Blazers Target collection, a one-time limited-edition collaboration, spanned men's, women's, and children's clothing, pet accessories, games, and home furnishings. The apparel included extended sizing and adaptive styles. The collection debuted at

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...

, and was available in over a thousand Target locations across the United States, with many styles selling out within the first several hours.

References

{{Reflist, 30em 2017 establishments in New York City Clothing brands of the United States Companies based in New York City