Rowenta is a German manufacturer of small
household appliances. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary is Rowenta Werke GmbH in
Erbach in the Odenwald district in Hesse.
History
Robert Ferdinand August Weintraud (1860–1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an
amalgamation of the company's full name, in December 1909. His family lived in
Offenbach am Main
Offenbach am Main () is a List of cities and towns in Germany, city in Hesse, Germany, on the left bank of the river Main (river), Main. It borders Frankfurt and is part of the Frankfurt urban area and the larger Frankfurt Rhein-Main Regional Aut ...
.
The company initially used the slogan ''Muss heute eine Rowenta sein'' (today
tmust be a Rowenta). In 2005 they introduced ''Intelligent Beauty''. In 2014, they introduced the new slogan "Enjoy Technology"
Product Introductions
* 1919 - an electric iron
* 1926 - the first electric
coffee maker for restaurants
* 1949 - the first iron with a thermostat (with ceramic
heating element
A heating element is a device used for conversion of electric energy into heat, consisting of a heating resistor and accessories. Heat is generated by the passage of electric current through a resistor through a process known as Joule heating. He ...
s)
* 1957 - the first steam iron
* 1967 - hair drying bonnet
* 1971 - KG-22 coffee maker (''Filtermatic'')
* 1974 - its first vacuum cleaner
* 2001 - bagless vacuum cleaner (''Infinium'')
Ownership
Rowenta was bought by the French
Groupe SEB in 1988.
Structure
The company is based in
Erbach im Odenwald in
Odenwaldkreis. It is located off the B43 next to the
A661 bridge over the
River Main
The Main () is the longest tributary of the Rhine, one of the major European rivers. It rises as the White Main in the Fichtel Mountains of northeastern Bavaria and flows west through central Germany for to meet the Rhine below Rüsselsheim, ...
, in the Gewerbegebiet Kaiserlei near the
Best Western
Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. ...
Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.
References
External links
Official Website
{{Authority control
Coffee appliance vendors
Companies based in Hesse
Electronics companies established in 1884
Home appliance brands
Manufacturing companies of Germany
German brands
Offenbach am Main
German companies established in 1884
1988 mergers and acquisitions