The Rover CCV is a

concept car A concept car (also known as a concept vehicle or show vehicle) is a car made to showcase new styling or new technology. Concept cars are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or may not ...

shown by the British car company

Austin Rover Group The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd (formerly Leyland ...

at the

Turin Motor Show The Turin Motor Show () is an auto show held annually in Turin, Italy. The first official show took place between 21 and 24 April 1900, at the Castle of Valentino, becoming a permanent fixture in Turin from 1938 having shared it with Milan and Ro ...

1986 under the

Rover Rover may refer to: People Name * Constance Rover (1910–2005), English historian * Jolanda de Rover (born 1963), Dutch swimmer * Rover Thomas (c. 1920–1998), Indigenous Australian artist Stage name * Rover (musician), French singer-songw ...

marque. The CCV name stands for Coupé Concept Vehicle. Designed by

Roy Axe Royden Axe (September 1937 – 5 October 2010) was a British car designer, widely known for his design work on the Chrysler Alpine, Hillman Avenger/Plymouth Cricket, Chrysler Horizon, and Rover 800 — as well his affable character and a ...

, it followed similar design themes of the 1985

MG EX-E The MG EX-E is a concept car that was produced by MG Cars, MG and presented at the Frankfurt Motor Show#1985, Frankfurt Motor Show in 1985. The EX-E was a mid-engined sportscar, sports car inspired by the Ferrari 308 GTB/GTS, Ferrari 308 and des ...

. The CCV's drag co-efficient was 0.27. The CCV's two-door

coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...

design gave a preview of a potential coupé version of the

Rover 800 The Rover 800 series is an executive car ( E-segment in Europe) range manufactured by the Austin Rover Group subsidiary of British Leyland, and its successor the Rover Group from 1986 to 1999. It was also marketed as the Sterling in the United S ...

, which did not appear until 1991.

References

{{reflist CCV Concept cars 1980s cars