Round Table Advertising (Round Table) is a privately held full-service

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

located in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson. The company asserts it is "''a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective''".

Clients

Round Table's past and present clients include: *

Alliance Atlantis Alliance Atlantis Communications Inc. (commonly known as Alliance Atlantis) was a Canadian media company that operated primarily as a specialty service operator in Canada. Alliance Atlantis also had offices in Halifax, Nova Scotia, Halifax, Los ...

- Showcase Television * Burnbrae Farms * Concerned Children's Advertisers *COTA Health *

Fairmont Hotels and Resorts Fairmont Hotels & Resorts is a global chain of luxury hotel that operates more than 70 properties worldwide, with a strong presence in Canada. The company originated from two hotel businesses established in the late 19th century, the Canadian Pac ...

*First Base *Toronto.com *Janes Family Foods *Park'N Fly * Providence Healthcare * Ronald McDonald House Charities *

Scottish & Newcastle Scottish & Newcastle plc was a brewing company headquartered in Edinburgh, Scotland, which expanded from its home base to become an international business with beer volumes growing almost tenfold. The company was listed on the London Stock Exc ...

- Strongbow Cider *

Shell Oil Company Shell USA, Inc. (formerly Shell Oil Company, Inc.) is the United States–based wholly owned subsidiary of Shell plc, a UK-based transnational corporation " oil major" which is among the largest oil companies in the world. Approximately 18,000 ...

- Automotive Accessories * Toronto Parking Authority * Weston Bakeries Ltd. * Workopolis

Notable campaigns

Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including

Wonder Bread Wonder Bread is an American brand of sliced bread. Established in Indianapolis, Indiana, in 1921, it was one of the first companies to sell sliced bread nationwide by 1930. The brand is currently owned by Flowers Foods in the United States. His ...

. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand. A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention. In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30-second television commercial referencing the brand's history and the changes in its product lineup. In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA. As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians. In the summer of 2007,

ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.

Awards

Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories:
The CASSIES Awards
**2007 Bronze - Packaged Goods - Food - Wonder Plus **2007 Bronze - Best Launch - Wonder Plus **2006 Silver - Off To A Good Start - Wonder Plus **2003 Certificate of Excellence - Quebec & Regional English - Toronto.com **2002 Certificate of Excellence - Off To A Good Start - Toronto.com * Promax Awards **2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media **2007 North America BDA Bronze - Total Package Design: Image All Inclusive CombinationRound Table Advertising - News
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Media Innovation Awards
**2008 Certificate - Television - Wonder **2007 Bronze - Radio - Workopolis **2003 Silver - Television - Wonder

References

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External links

Official Web Site
Advertising agencies of Canada Marketing companies established in 2000 Companies based in Toronto