Roulette Records was an American record company and
label
A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affix ...
founded in 1957 by
George Goldner, Joe Kolsky,
Morris Levy and Phil Kahl, with creative control given to
producers and
songwriter
A songwriter is a person who creates musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music genre and film scoring. ...
s
Hugo Peretti and
Luigi Creatore. Levy was appointed director.
The label had known ties to New York City mobsters.
Levy ran the label with an iron fist. In 1958
Roost Records was purchased. Goldner subsequently bowed out of his partnership interest in Roulette and, to cover his gambling debts, sold his record labels Tico, Rama, Gee and—years later—End and Gone to Levy, who grouped them into Roulette. Peretti and Creatore later left Roulette and worked as freelance producers for
RCA Victor
RCA Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Group Corporation. It is one of Sony Music's four flagship labels, alongside Columbia Records (its former longtime rival), Arista Records and Epic ...
throughout the 1960s. They co-founded
Avco Records in 1969. In 1971 Roulette took over the catalog of
Jubilee Records
Jubilee Records was an American independent record label, specializing in rhythm and blues and novelty records. It was founded in New York City in 1946 by Herb Abramson. His partner was Jerry Blaine. Blaine bought Abramson's half of the company ...
.
History
During the late 1950s, Roulette scored hits by
Buddy Knox
Buddy Wayne Knox (July 20, 1933 – February 14, 1999) was an American singer-songwriter, best known for his 1957 rock & roll hit song, " Party Doll".
Early life
Knox was born on July 20, 1933 in the tiny farming community of Happy, Texas, ...
,
Jimmy Bowen,
The Playmates,
Jimmie Rodgers
James Charles Rodgers ( – ) was an American singer, songwriter, and musician who rose to popularity in the late 1920s. Widely regarded as the "Honorific nicknames in popular music, Father of Country Music", he is best known for his di ...
,
Ronnie Hawkins
Ronald Cornett Hawkins (January 10, 1935 – May 29, 2022) was an American rock and roll singer, long based in Canada, whose career spanned more than half a century. His career began in Arkansas, United States, where he was born and raised. He ...
,
The Delicates, and
Frankie Lymon as well as releasing albums by
Pearl Bailey,
Dinah Washington
Dinah Washington (; born Ruth Lee Jones; August 29, 1924 – December 14, 1963) was an American singer and pianist, one of the most popular black female recording artists of the 1950s. Primarily a jazz vocalist, she performed and recorded in a ...
and
Count Basie
William James "Count" Basie (; August 21, 1904 – April 26, 1984) was an American jazz pianist, organist, bandleader, and composer. In 1935, he formed the Count Basie Orchestra, and in 1936 took them to Chicago for a long engagement and the ...
.
During the early 1960s, Roulette issued recordings connected to the
twist dance craze, such as "
Peppermint Twist" by
Joey Dee and the Starliters. They also released a rare album of "twist songs" by
Bill Haley & His Comets
Bill Haley & His Comets were an American rock and roll band formed in 1947 and continuing until Haley's death in 1981. The band was also known as Bill Haley and the Comets and Bill Haley's Comets. From late 1954 to late 1956, the group record ...
, ''Twistin' Knights at the Roundtable''. Other major 1960s hits for the label include "
Two Faces Have I" by
Lou Christie. A group of
United States Marines
The United States Marine Corps (USMC), also referred to as the United States Marines or simply the Marines, is the Marines, maritime land force service branch of the United States Department of Defense. It is responsible for conducting expedi ...
called
The Essex recorded the hit "
Easier Said Than Done" while based at
Camp Lejeune, NC, in 1963. In 1964,
Stephen Stills
Stephen Arthur Stills (born January 3, 1945) is an American musician, singer, and songwriter best known for his work with Buffalo Springfield; Crosby, Stills, Nash & Young, Crosby, Stills & Nash; Crosby, Stills, Nash & Young; and Manassas (band ...
and
Richie Furay
Paul Richard Furay (born May 9, 1944) is an American musician and Rock & Roll Hall of Fame member (with Buffalo Springfield). He is best known for forming the bands Buffalo Springfield with Stephen Stills, Neil Young, Bruce Palmer, and Dewey ...
first recorded together on Roulette while in the nine-member
Au Go Go Singers, the house band for the Cafe Au Go Go in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
.
In the UK Roulette's records were issued on EMI's
Columbia label. In April 1965, the UK music magazine ''
NME
''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...
'' reported that Roulette had agreed to offer a sponsored show to the UK
pirate radio
Pirate radio is a radio station that broadcasts without a valid license, whether an invalid license or no license at all. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are rec ...
radio station
Radio Caroline
Radio Caroline is a British radio station founded in 1964 by Ronan O'Rahilly and Allan Crawford, initially to circumvent the record companies' control of popular music broadcasting in the United Kingdom and the BBC's radio broadcasting monopol ...
. The hour-long show, recorded in the US by disc jockey
Jack Spector
Jack Spector (September 15, 1928 – March 8, 1994) was an American radio disc jockey and TV host, particularly known for his work in New York City during the Swinging Sixties, 1960s "rock radio" era.
Career 1955-1969
Spector began his rad ...
, was to be broadcast five evenings a week. The contract covered a two-year period and was worth over £10,000 to the station.

According to
Tommy James
Tommy James (born Thomas Gregory Jackson; April 29, 1947) is an American musician, singer, songwriter, and record producer. James is the frontman of the rock band Tommy James and the Shondells, which is known for hit singles such as "Mony Mony", ...
of
Tommy James and the Shondells, whose "
Hanky Panky", "
I Think We're Alone Now", "
Mirage
A mirage is a naturally-occurring optical phenomenon in which light rays bend via refraction to produce a displaced image of distant objects or the sky. The word comes to English via the French ''(se) mirer'', from the Latin ''mirari'', mean ...
", "
Mony Mony", "
Crimson and Clover
"Crimson and Clover" is a 1968 song by American rock band Tommy James and the Shondells. Written by the duo of Tommy James and drummer Peter Lucia Jr., it was intended as a change in direction of the group's sound and composition.
"Crimson an ...
" and many others were released during his time at the label, Roulette was a
front business for the
Genovese crime family
The Genovese crime family (), also sometimes referred to as the Westside, is an Italian Americans, Italian American American Mafia, Mafia crime family and one of the "Five Families" that dominate organized crime activities in New York City and Ne ...
.
His band was essentially forced into signing with the label after
Jerry Wexler
Gerald Wexler (January 10, 1917 – August 15, 2008) was a music journalist turned music producer, and was a major influence on American popular music from the 1950s through the 1980s. He coined the term "rhythm and blues", and was integra ...
of
Atlantic Records
Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over the course of its first two decades, starting from the release of its first recor ...
mentioned that Levy scared off competitors who had interest in the group, including Atlantic, by claiming “Hanky Panky”.
James estimates that the label kept $30 million-$40 million of the group's royalties but afforded it total artistic freedom, whereas another label would have tampered with its formula and might have dropped the group early on.
Throughout the 1960s and 1970s, Roulette was one of the industry's major distributors, handling records for many leading labels.
Levy was the key financial backer for the rap music label
Sugar Hill Records, which was founded in 1979 by the husband-and-wife team Joe and
Sylvia Robinson. Sugar Hill released the first Top 40
rap single, "
Rapper's Delight
"Rapper's Delight" is a 1979 rap song that serves as the debut single of American hip-hop trio the Sugarhill Gang, produced by Sylvia Robinson. Although it was shortly preceded by the Fatback Band's " King Tim III (Personality Jock)", "Rapper ...
", in 1979. In the early 1980s, the Robinsons bought Levy out.
In 1981,
Henry Stone turned to Levy to help prevent the demise of
TK Records, so they set up Sunnyview Records under the Roulette umbrella. In 1986, Levy was arrested, tried and convicted for extorting money from an
FBI
The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
informant, John LaMonte, but he died in
Ghent, New York
Ghent is a Administrative divisions of New York#Town, town in Columbia County, New York, United States, with a ZIP code of 12075. The population was 5,303 at the 2020 census, down from the 2010 census population of 5,402.US Census Bureau, 2020 Cen ...
, before serving any time in prison. In 1989, Roulette Records was sold to a consortium of
EMI and
Rhino Records
A rhinoceros ( ; ; ; : rhinoceros or rhinoceroses), commonly abbreviated to rhino, is a member of any of the five extant taxon, extant species (or numerous extinct species) of odd-toed ungulates (perissodactyls) in the family (biology), famil ...
, the latter of which was later acquired by
Warner Music Group
Warner Music Group Corp., commonly abbreviated as WMG, is an American Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate headquartered in New York City. It is one of the "Record label#M ...
. Rhino would control Roulette’s pop catalogue in the USA, Canada and Mexico, while EMI acquired Roulette’s jazz catalogue worldwide, plus the international distribution of Roulette’s pop catalogue. As of 2013, Warner Music Group now has worldwide rights to the Roulette catalogue as a result of acquiring EMI’s
Parlophone
Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 1923 as the Parloph ...
label.
Following their 1989 acquisition, Rhino and EMI began issuing large royalty checks to former Roulette artists. Tommy James recalled that his checks were in amounts in six or seven digits. Roulette was notorious for not paying royalties to its artists, who had to rely on concerts and personal appearances for their income.
Until 2013, EMI used the Roulette name for the reissue of old Roulette-label material. In the US,
Blue Note Records
Blue Note Records is an American jazz record label now owned by Universal Music Group and operated under Capitol Music Group. Established in 1939 by History of the Jews in Germany, German-Jewish emigrants Alfred Lion and Max Margulis, it deriv ...
handled the Roulette jazz catalogue for release on the Roulette Jazz label until 2013. It was one of the units of Parlophone that Universal Music was required to sell to Warner Music Group to comply with international regulators.
Roulette Records artists
*
Alive N Kickin'
*
Louis Armstrong
Louis Daniel Armstrong (August 4, 1901 – July 6, 1971), nicknamed "Satchmo", "Satch", and "Pops", was an American trumpeter and vocalist. He was among the most influential figures in jazz. His career spanned five decades and several era ...
*
Arzachel (US and Canada)
*
Au Go Go Singers
*
Pearl Bailey
*
The Barry Sisters
*
Count Basie
William James "Count" Basie (; August 21, 1904 – April 26, 1984) was an American jazz pianist, organist, bandleader, and composer. In 1935, he formed the Count Basie Orchestra, and in 1936 took them to Chicago for a long engagement and the ...
*
Jimmy Bowen
*
Joanne Campbell
*
Cathy Carr
*
Betty Carter
Betty Carter (born Lillie Mae Jones; May 16, 1929 – September 26, 1998) was an American jazz singer known for her improvisational technique, scatting and other complex musical abilities that demonstrated her vocal talent and imaginative inter ...
*
Marilyn Chambers
Marilyn Ann Taylor (née Briggs; April 22, 1952 – April 12, 2009), known professionally as Marilyn Chambers, was an American pornographic actress, exotic dancer, model, actress, singer and vice-presidential candidate. She was known f ...
*
The Choir
*
Lou Christie
*
The Cleftones
*
Dave "Baby" Cortez
*
Sammy Davis, Jr.
*
Joey Dee and the Starliters
*
The Delicates
*
The Detergents
*
The Devotions
*Tom Rizzi
*
Ecstasy, Passion & Pain
*
Duane Eddy
Duane Eddy (April 26, 1938 – April 30, 2024) was an American guitarist. In the late 1950s and early 1960s, he had a string of hit records produced by Lee Hazlewood which were noted for their characteristically "twangy" guitar sound, including ...
*
Harry "Sweets" Edison
*
The Essex
*
The Exciters
*
Maynard Ferguson
Walter Maynard Ferguson CM (May 4, 1928 – August 23, 2006) was a Canadian jazz trumpeter and bandleader. He came to prominence in Stan Kenton's orchestra before forming his own big band in 1957. He was noted for his bands, which often served ...
*
Bill Haley & His Comets
Bill Haley & His Comets were an American rock and roll band formed in 1947 and continuing until Haley's death in 1981. The band was also known as Bill Haley and the Comets and Bill Haley's Comets. From late 1954 to late 1956, the group record ...
*
Herman's Hermits
Herman's Hermits are an English rock and pop group formed in 1963 in Manchester and formerly fronted by singer Peter Noone. Known for their jaunty beat sound and Noone's often tongue-in-cheek vocal style, the Hermits charted with numerous tra ...
*
Ronnie Hawkins
Ronald Cornett Hawkins (January 10, 1935 – May 29, 2022) was an American rock and roll singer, long based in Canada, whose career spanned more than half a century. His career began in Arkansas, United States, where he was born and raised. He ...
*
The Hullaballoos
*
Tommy James
Tommy James (born Thomas Gregory Jackson; April 29, 1947) is an American musician, singer, songwriter, and record producer. James is the frontman of the rock band Tommy James and the Shondells, which is known for hit singles such as "Mony Mony", ...
*
Tommy James & the Shondells
*
Truth
Truth or verity is the Property (philosophy), property of being in accord with fact or reality.Merriam-Webster's Online Dictionarytruth, 2005 In everyday language, it is typically ascribed to things that aim to represent reality or otherwise cor ...
* Jackie Kannon
*
Buddy Knox
Buddy Wayne Knox (July 20, 1933 – February 14, 1999) was an American singer-songwriter, best known for his 1957 rock & roll hit song, " Party Doll".
Early life
Knox was born on July 20, 1933 in the tiny farming community of Happy, Texas, ...
*
Little Anthony & the Imperials
Little is a synonym for small size and may refer to:
Arts and entertainment
* ''Little'' (album), 1990 debut album of Vic Chesnutt
* ''Little'' (film), 2019 American comedy film
*The Littles, a series of children's novels by American author John P ...
*
Frankie Lymon
*
Machito
Frank Grillo (born Francisco Raúl Gutiérrez Grillo; December 3, 1909 – April 15, 1984) known professionally as Machito (previously as Macho), was a Latin jazz musician who helped refine Afro-Cuban jazz and create both Cubop and salsa music ...
*
Deidre McCalla
*
Lou Monte
*Jim Neske, aka Chance Eden
*
Esther Phillips
*
The Playmates
*
The Regents
*
The Rock-A-Teens
*
Jimmie Rodgers
James Charles Rodgers ( – ) was an American singer, songwriter, and musician who rose to popularity in the late 1920s. Widely regarded as the "Honorific nicknames in popular music, Father of Country Music", he is best known for his di ...
*
Sam & Dave
Sam & Dave were an American soul and R&B duo who performed together from 1961 until 1981. The tenor (higher) voice was Sam Moore (1935–2025) and the baritone/tenor (lower) voice was Dave Prater (1937–1988).
Nicknamed "Double Dynamite", " ...
*
Jeri Southern
Jeri Southern (born Genevieve Lillian Hering; August 5, 1926 – August 4, 1991) was an American jazz singer and pianist.
Early years
Born Genevieve Lillian Hering in Royal, Nebraska, United States, Southern was the granddaughter of a German pig ...
*
The Teenagers
The Teenagers were an American music group, most noted for being one of rock music's earliest successes, presented to international audiences by DJ Alan Freed. The group, which made its most popular recordings with young Frankie Lymon as lead ...
*
The Three Degrees
The Three Degrees are an American female vocal group formed circa 1963 in Philadelphia, Pennsylvania. Although 12 women have been members over the years, the group has always been a trio. The current line-up consists of Helen Scott, Valerie Ho ...
*
Sarah Vaughan
Sarah Lois Vaughan (, March 27, 1924 – April 3, 1990) was an American jazz singer and pianist. Nicknamed "Sassy" and "List of nicknames of jazz musicians, The Divine One", she won two Grammy Awards, including the Lifetime Achievement Award, ...
*
Dinah Washington
Dinah Washington (; born Ruth Lee Jones; August 29, 1924 – December 14, 1963) was an American singer and pianist, one of the most popular black female recording artists of the 1950s. Primarily a jazz vocalist, she performed and recorded in a ...
*
Joe Williams
*
Eddie Palmieri
Eddie Palmieri (born December 15, 1936) is an American Grammy Award-winning pianist, bandleader, musician, and composer of Corsican and Puerto Rican ancestry. He is the founder of the bands La Perfecta, La Perfecta II, and Harlem River Drive.
...
*Chuck Wood
Discography
25000 Popular Series
Roulette Records 25000 Popular Series of LP records began in 1957 and ran until 1968.
42000 Pop series
3000 Pop Series
Birdland Jazz Series
The Roulette 52000 Birdland Series of 12 inch LPs commenced in 1958 and consists of 124 album releases over 10 years.
[Edwards, D. & Callahan, M]
Roulette Album Discography, Part 3
, accessed November 10, 2015
5000 Jazz Series
2-LP Birdland Series
500 Comedy Series
800 Soundtrack Series
All of the soundtracks in this series were for films released in the United States during
1966
Events January
* January 1 – In a coup, Colonel Jean-Bédel Bokassa takes over as military ruler of the Central African Republic, ousting President David Dacko.
* January 3 – 1966 Upper Voltan coup d'état: President Maurice Yaméogo i ...
.
80000 Original Cast Series
10 Original Cast Series
100 Echoes Series
Reissue series from used by the label during 1973. Not all these albums have "Echoes of An Era" somewhere in the title - some do, some don't. They are two-album sets.
59000 Original Rock N' Roll Hits Series
This was the label's final effort at repackaging its old recordings.
9000 African Series
These albums, which were acquired by Roulette for U.S. distribution, were recorded in the continent of
Africa
Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...
.
65000 International Series
75000 Classical Series
100 Demo Series
See also
*
Lists of record labels
File:Alvinoreyguitarboogie.jpg
File:AmMusicBunk78.jpg
File:Bingola1011b.jpg
Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, ...
References
{{Authority control
1956 establishments in New York (state)
1989 disestablishments in New York (state)
Record labels established in 1956
Record labels disestablished in 1989
American jazz record labels
Pop record labels
Rhythm and blues record labels
Rock record labels
EMI
Warner Music Group