" is

MAX Max or MAX may refer to: Animals * Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE) * Max (gorilla) ...

's 31st single under the Sonic Groove label. It was released on July 22, 2009 and was MAX's first single in three years. It was also the first single to be released since the departure of Aki and comeback of original lead singer, Mina. The title track was used as the theme song for

TV Tokyo JOTX-DTV (channel 7), branded as is a Japanese television station that serves as the flagship of the TX Network.drama Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a g ...

, ''Kariyushi Sensei Chibaru''.

Release and promotion

The group mentioned plans for a new single in an interview with news publication, Chunichi on December 10, 2008. The single was confirmed on April 25, 2009 by their management company's official website. Media reports announcing a

tie-in A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, website, role-playing game or literary property. Tie-ins are authorized by the owners of the original proper ...

between MAX and the drama series ''Kariyushi Sensei Chibaru'' revealed the title of one of the songs included on the single to be "Rough Cut Diamond". Initial descriptions from online stores stated it would contain four tracks based on two original songs. During a concert stop in

Fukuoka is the List of Japanese cities by population, sixth-largest city in Japan and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since ancient times. ...

on May 5, the group debuted a new song titled, "The Power of Love". Reina confirmed the inclusion of the new song in the single on her personal blog. On May 30, 2009, the group performed "Rough Cut Diamond" for the first time at the final date of their tour at Kanagawa Kenmin Hall. The group held several promotional events for the single in Chiba and

Osaka is a Cities designated by government ordinance of Japan, designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the List of cities in Japan, third-most populous city in J ...

where fans could come and watch a free mini concert. Handshake events were held after the mini-concerts and required the purchase of the single for participation.

Music video

The video began production on May 21, 2009 and filmed for two days in an undisclosed studio. The dance routine in the video was choreographed by Fuyuko Kubota. The video was directed by Ippei Morita.

Track listing

CD

DVD

Charts

Oricon Sales Chart (Japan)

Personnel

* Art direction: Shinichi Hara, Hirotomi Suzumoto * Design: Hirotomi Suzumoto * Photographer: Sunao Ohmori (Secession) * Stylish: Akemi Mutoh * Hair: Azuma (Super Sonic) * Make-up: Mio (Juice)

References

{{Authority control 2009 songs 2009 singles MAX (band) songs