Rotation Curation, also #RotationCuration, is the concept of rotating the
spokesperson
A spokesperson, spokesman, or spokeswoman is someone engaged or elected to speak on behalf of others.
Duties and function
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...
on a broad scoped social media account. Such a scope can be a location, a country, an organization, a group, and so on. The concept is prominent on
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, but has also been ported to
Instagram
Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
(for exampl
la Bio au Labo.
History
The concept originated December 10, 2011, when
Svenska Institutet and VisitSweden launched
Curators of Sweden. The project hands the official Twitter accoun
@Swedento a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own personality.
The original idea has been reported on in mass media around the world and inspired the launch of many similar projects. The Twitter accoun
@PeopleofLeedsstarted January 15, 2012, where citizens of Leeds represent their hometown. January 18, 2012
@WeAreAustraliaan
@TweetWeekUSA followed b
@CuratorsMexicoan
@BasquesAbroadJanuary 21. On April 12 the people of The Netherlands got their account, known a
@Netherlanders All of these are unofficial accounts without governmental influence or sanctions, as well as the actual foundation for the concept of Rotation Curation, which is to let official and unofficial projects, countries, cities, companies, cultural, and, or other types of groups to rotate their spokespersons, curators, every week.
Initially most of these projects all had a location in common, which saw the creation of the concept Location Curation, with the
hashtag
A hashtag is a metadata tag operator that is prefaced by the hash symbol, ''#''. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enable ...
#LocationCuration. When the idea spread to organisations unbound by location the expression was abandoned. Because of their common concept of rotating the holder of the account, people on Twitter decided to use the expression #RotationCuration, which was coined by the use
@auldzealandMarch 22, 2012.
There are now also several science-themed rotation curation accounts used for science outreach to a broader community, includin
@RealScientists@Biotweeps
an
@Astrotweeps
Although it was said above that the concept originated December 10, 2011, it is worth mentioning that something was probably started already in April 2011: "Travelling without Moving" for the Twitter account name
@Trawom
The intention of this project is that this Twitter account is supposed to travel the world by being handed over from person to person. On April 18, 2011, Twitter use
@Pausanias
wrote on hi
blog
So the first one who migrated the principle of Rotation Curation to Twitter was Maxim Loick, a.k.a @Pausanias.
See also
* Svenska Institutet
References
{{Reflist
2011 in Internet culture
2011 introductions
Swedish inventions
Crowdsourcing
Twitter