Rosemarie Peñamora Tan-Pamulaklakin (born February 12, 1994), also known as Rosmar, is a Filipino-Chinese vlogger, entrepreneur, and CEO of the skincare brand Rosmar International. She has also ventured into other businesses, including a pet shop, a samgyupsal restaurant, a massage and parlor business, a thrift store, a fish store, travel agency, concert venue and real estate. Pamulaklakin is mostly known through her

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page, where she has amassed over 20.8 million followers.

Early life and education

She graduated with a bachelor's degree in medical technology from

Far Eastern University Far Eastern University (), also referred to by its acronym FEU, is a Private university, private research non-sectarian university in Manila, Philippines. Created by the merger of Far Eastern College and the Institute of Accounts, Business and ...

. At 19, while still attending university, she established her first business, Mysterious Madre Cacao.

Business career

The idea for her skincare company started when she adopted a bulldog with a skin disease. The previous owner of the dog told Pamulaklakin to try using the madre de cacao plant for the dog’s skin condition. She asked her father to gather a lot of leaves from the plant with the intention of selling them online. She then thought of extracting the juice, putting it in a bottle, and selling it for P350. She sold a lot and eventually decided to sell a gallon of it for . Rosmar revealed that her capital for a gallon of her 'Mysterious Madre Cacao' was just 50 pesos. When her business boomed, she was able to earn a day and put up other businesses. Pamulaklakin went viral in 2021, when her parents gifted her and her husband in cash during their wedding dance. In 2023, Pamulaklakin gifted her sister Razzel Nae Tan in cash during the money dance portion of the latter's wedding. In April 2024, Pamulaklakin announced the opening of her pares business, which she named "Rosemar Pares Overload." Tan has 10 resorts and 30

torrens title Torrens title is a land registration and land transfer system in which a state creates and maintains a register of land holdings, which serves as the Incontrovertible evidence, conclusive evidence (termed "Defeasible reasoning#Political and judic ...

s. She and her husband Jerome (Nathan Harisson) have seven luxury sports cars.

Political career

Tan ran for councilor from the

4th district Fourth or the fourth may refer to: * the ordinal form of the number 4 * ''Fourth'' (album), by Soft Machine, 1971 * Fourth (angle), an ancient astronomical subdivision * Fourth (music), a musical interval * ''The Fourth'', a 1972 Soviet drama ...

( Sampaloc) in the

2022 Manila local elections Local elections were held at Manila on May 9, 2022, as part of the Philippine general election. Held concurrently with the national elections, the electorate voted to elect a mayor, a vice mayor, thirty-six city council members and six distric ...

under

PDP–Laban The Partido Demokratiko Pilipino (PDP, ) is a populist political party in the Philippines founded in 1982. It was previously known as Partido Demokratiko Pilipino–Lakas ng Bayan (PDP–Laban) from 1983 to 2024 as a result of a merger with L ...

. However, she lost. For the 2025 elections, Tan filed her candidacy to run for councilor, this time from the 1st district (western Tondo) as an

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...

Controversy

In June 2024, Pamulaklakin, along with Rendon Labador and Marki Tan, was declared persona non-grata in the entire province of

Palawan Palawan (, ), officially the Province of Palawan (; ), is an archipelagic province of the Philippines that is located in the region of Mimaropa. It is the largest province in the country in terms of total area of . The capital and largest c ...

due to their disrespectful behavior, negative publicity, incitement to conflict, and violations of Republic Act No. 10951 (the 'Property and Damage Penalty Adjustment Act'), Article 153 of the Revised Penal Code, and Republic Act No. 11313 (the 'Safe Spaces Act'). In 2025, the

FDA The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...

released public Advisories that Tan's Skin Essentials’ “Premium Niacinamide Soap” and “Mysterious Madre de Cacao Soap” have no valid CPN.

Personal life

Pamulaklakin is married with two daughters.

Filmography

Television

References

{{reflist Filipino TikTokers Living people 1990 births Social media influencers Far Eastern University alumni 21st-century Filipino businesspeople Filipino Internet celebrities Filipino people of Chinese descent Partido Demokratiko Pilipino politicians Independent politicians Politicians from Manila Filipino bloggers