Rosland Capital is an American

precious metal Precious metals are rare, naturally occurring metallic chemical elements of high Value (economics), economic value. Precious metals, particularly the noble metals, are more corrosion resistant and less reactivity (chemistry), chemically reac ...

asset management Asset management is a systematic approach to the governance and realization of all value for which a group or entity is responsible. It may apply both to tangible assets (physical objects such as complex process or manufacturing plants, infrastr ...

firm that sells

gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...

and other precious metals in physical form. The company is headquartered in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

and is known for its

television commercial A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

s starring actor

William Devane William Joseph Devane (born September 5, 1939) is an American actor. He is known for his role as Greg Sumner on the primetime soap opera ''Knots Landing'' (1983–1993) and as James Heller on the Fox serial dramas '' 24'' (2001–2010) and '' ...

. The company specializes in selling gold,

silver Silver is a chemical element; it has Symbol (chemistry), symbol Ag () and atomic number 47. A soft, whitish-gray, lustrous transition metal, it exhibits the highest electrical conductivity, thermal conductivity, and reflectivity of any metal. ...

platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...

and

palladium Palladium is a chemical element; it has symbol Pd and atomic number 46. It is a rare and lustrous silvery-white metal discovered in 1802 by the English chemist William Hyde Wollaston. He named it after the asteroid Pallas (formally 2 Pallas), ...

. Rosland primely provides services in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, but also has offices in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

History

Marin Aleksov founded the company in 2008 and served as its CEO. Rosland also established precious metal-backed

Individual retirement account An individual retirement account (IRA) in the United States is a form of pension provided by many financial institutions that provides tax advantages for retirement savings. It is a trust that holds investment assets purchased with a taxpayer's ...

s (IRAs). In July 2014, Rosland expanded into the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, where the company was known as Rosland UK, and later moved into

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

as Rosland GmbH. Rosland Capital's appointed Jeffrey Nichols as economic advisor and he often provided commentary for the company on the benefits of including gold in asset portfolios. Rosland Capital have used a variety of well-known figures in it television online advertising. In 2014, Rosland prominently features actor

in its television commercials. Rosland has said it chose Devane because he would resonate with its target demographic. Watergate conspirator and radio personality

G. Gordon Liddy George Gordon Battle Liddy (November 30, 1930 – March 30, 2021) was an American lawyer and FBI agent who was convicted of conspiracy, burglary, and illegal wiretapping for his role in the Watergate scandal during the Nixon administration. Work ...

has also appeared in television advertisements for Rosland Capital. In 2015, Rosland Capital released "The Rosland Capital Guide to Gold", a book penned by Aleksov with John Watson. For each book sold, Rosland Capital said they would make a donation to the

American Red Cross The American National Red Cross is a Nonprofit organization, nonprofit Humanitarianism, humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. Clara Barton founded ...

. In 2016, Rosland Capital was appointed the worldwide distributor for

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

's limited-edition gold and silver coins that commemorated the circuits of the 2016 FIA Formula One World Championship.

Products

Rosland's primary product is

gold as an investment Of all the precious metals, gold is the most popular as an investment. Investors generally buy gold as a way of diversifying risk, especially through the use of futures contracts and derivatives. The gold market is subject to speculation and ...

and they argue that while the value of the

U.S. dollar The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...

drops, gold has long served as a

hedge A hedge or hedgerow is a line of closely spaced (3 feet or closer) shrubs and sometimes trees, planted and trained to form a barrier or to mark the boundary of an area, such as between neighbouring properties. Hedges that are used to separate ...

against

inflation In economics, inflation is an increase in the average price of goods and services in terms of money. This increase is measured using a price index, typically a consumer price index (CPI). When the general price level rises, each unit of curre ...

and has performed well in uncertain economic circumstances.

References

{{Authority control Companies based in Santa Monica, California Precious metals Financial services companies established in 2008 American companies established in 2008 2008 establishments in California