Roshn Front (), formerly Riyadh Front (), is a mega business and leisure development in Sedra, Riyadh, Saudi Arabia, located east of Princess Nora bint Abdul Rahman University. Primarily active during the Riyadh Season entertainment festival, it was inaugurated in 2019 and is categorically split into 'Shopping' and 'Business' areas, with the latter serving as a business park. It was acquired by Roshn in 2022.

History

Riyadh Front was inaugurated on October 10, 2019, during the kick-off of the 2019 edition of Riyadh Season as one of its zones. Its launch was announced by the chairman of the

General Entertainment Authority The General Entertainment Authority (GEA) ( ar, الهيئة العامة للترفيه, Al-Hayʾah al-ʿĀmmah li-t-Tarfīh), formerly the General Authority for Entertainment (GAE), is a government department in Saudi Arabia that regulates th ...

Turki al-Sheikh through his official Twitter handle. Within a month of its inauguration in October 2019, Riyadh Front inaugurated the Vox Cinemas and hosted the Riyadh Toy Festival, Insomnia Gaming Festival, Stan Lee Super Con-kick in November 2019 and the PUBG MOBILE Star Challenge (PMSC) World Cup, a tournament of PUBG Mobile players in December 2019. In January 2020, the Saudi culture ministry made Riyadh Front the new headquarters of the Riyadh International Book Fair. It hosted the Baloot Championship in February 2020, a

Baloot Baloot ( ar, بلوت, balōt ), is a popular trick card game played in Saudi Arabia and in the wider Arabian Peninsula, which is similar to the French game Belote. History of the game Baloot is believed to have been brought to Hijaz by India ...

tournament held for women participants. In March 2020, the World Health Organization declared

coronavirus Coronaviruses are a group of related RNA viruses that cause diseases in mammals and birds. In humans and birds, they cause respiratory tract infections that can range from mild to lethal. Mild illnesses in humans include some cases of the com ...

global pandemic Global means of or referring to a globe and may also refer to: Entertainment * Global (Paul van Dyk album), ''Global'' (Paul van Dyk album), 2003 * Global (Bunji Garlin album), ''Global'' (Bunji Garlin album), 2007 * Global (Humanoid album), ''Gl ...

and King Salman ordered a three-week nationwide curfew, resulting in the indefinite closure of the Riyadh Front. Riyadh Front was also one of the zones during the 2021 edition of Riyadh Season. In September 2023, it was renamed as Roshn Front.

References

{{coord missing, Saudi Arabia 2019 establishments in Saudi Arabia Buildings and structures in Riyadh Buildings and structures completed in 2019