"" (; ) is a song by Swiss rapper
Loredana and Kosovo-Albanian rapper
Mozzik
Gramoz Aliu (; born 29 September 1995), known professionally as Mozzik, is a Kosovo-Albanian rapper and singer. Born and raised in Ferizaj, Aliu began to make music at an early age before pursuing a professional career as a rapper. He rose to si ...
from their collaborative studio album ''No Rich Parents'' (2021). The song was written by Loredana, Mozzik, Saru, Selmon, Smajl Shaqiri, Takt and Vito, and produced by Loredana, Mozzik and Jumpa. It was
independently released as the
lead single
A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date.
A similar term, "debut ...
for
digital download Digital download may refer to:
*Downloading, the processing of copying data to a computer from an external source
*Digital distribution, a method of downloading software or audio-visual media as opposed to buying it at a traditional point of sale
* ...
and
streaming
Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
on 28 May 2021. The lyrics of the
Albanian
Albanian may refer to:
*Pertaining to Albania in Southeast Europe; in particular:
**Albanians, an ethnic group native to the Balkans
**Albanian language
**Albanian culture
**Demographics of Albania, includes other ethnic groups within the country ...
and
German-language
German (, ) is a West Germanic language in the Indo-European language family, mainly spoken in Western and Central Europe. It is the majority and official (or co-official) language in Germany, Austria, Switzerland, and Liechtenstein. It is a ...
song attempt to elaborate their separation and seek to find answers to the questions of why it had come so far. "" was well received by
music critics
Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...
, some of whom praised its music and lyrics. The single was a commercial success in German-speaking Europe, reaching number one in Germany, as well as the top five in Austria and Switzerland. The accompanying
music video
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
was directed by Fati.tv and Haris Dubica, being released along with the song. It features scenes during Loredana and Mozzik's time together as a couple and re-enacted shots from their separation and reunion.
Background and composition
In 2019, Loredana and Mozzik announced their separation, approximately a year after the birth of their daughter Hana. Prior to the release of "" in May 2021, a
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
post by Loredana featuring her with a newborn child in her arms sparked rumors that the couple had reunited and married for a second time.
The latter themes were addressed during the song's
Albanian
Albanian may refer to:
*Pertaining to Albania in Southeast Europe; in particular:
**Albanians, an ethnic group native to the Balkans
**Albanian language
**Albanian culture
**Demographics of Albania, includes other ethnic groups within the country ...
and
German-language
German (, ) is a West Germanic language in the Indo-European language family, mainly spoken in Western and Central Europe. It is the majority and official (or co-official) language in Germany, Austria, Switzerland, and Liechtenstein. It is a ...
lyrics, wherein, both attempt to elaborate their separation and seek to find answers to the questions of why it had come so far. "" was written by Loredana, Mozzik, Saru, Selmon, Smajl Shaqiri, Takt and Vito, while the production was handled by Jumpa, Loredana and Mozzik.
[ ''Note: Click on the three dots on the right of the track to display the credits.''] The song was
independently released for
digital download Digital download may refer to:
*Downloading, the processing of copying data to a computer from an external source
*Digital distribution, a method of downloading software or audio-visual media as opposed to buying it at a traditional point of sale
* ...
and
streaming
Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
on 28 May 2021 as the
lead single
A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date.
A similar term, "debut ...
from their collaborative studio album ''No Rich Parents'' (2021).
[Citations regarding the digital release of "" by Loredana and Mozzik in various selected countries:
*
*
*]
Reception and promotion
"" was met with generally positive reviews from
music critics
Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...
. Swiss website Lyrics Magazin found the song "perfectly" backed by a "theatrical beat", which with the use of a vocal sample and an acoustic guitar, brought out the emotions even more.
Mira Weingart from
Red Bull
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...
described it as "emotional" and very "personal". "" attained commercial success in German-speaking Europe. The single topped the
Official German Charts
The GfK Entertainment charts are the official charts for music, home video, and video games in Germany and are gathered and published by GfK Entertainment (formerly Media Control and Media Control GfK International), a subsidiary of GfK, on be ...
in June 2021, and also reached the top five in Austria and Switzerland, respectively.
An accompanying
music video
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
for "" was uploaded to Mozzik's official
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel simultaneously with the single's release on 28 May 2021.
[ ''Note: Open description for credits.''] The video was directed by Fati.tv and Haris Dubica and produced by Luka Katic and Nancho by Fati.tv.
It features scenes of Loredana and Mozzik during their time together as a couple, including reenacted shots from their separation and reunion as well as the birth of their daughter. During Loredana's Red Bull Symphonic concert in November 2021, the single was presented in an orchestral version, which was labelled by Martin Seebacher, as a "banger".
Credits and personnel
Credits adapted from
Spotify
Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
and
Tidal
Tidal is the adjectival form of tide.
Tidal may also refer to:
* ''Tidal'' (album), a 1996 album by Fiona Apple
* Tidal (king), a king involved in the Battle of the Vale of Siddim
* TidalCycles, a live coding environment for music
* Tidal (servic ...
.
*Loredanaproducing, songwriting, vocals
*Mozzik (Gramoz Aliu)producing, songwriting, vocals
*Jumpasongwriting, producing
*Sarusongwriting
*Selmonsongwriting
*Smajl Shaqirisongwriting
*Taktsongwriting
*Vitosongwriting
*
Koen Heldens
Koen Heldens is a Dutch-born mix engineer international multi-platinum, American Music Award- and Billboard Music Award-winning mixing engineer.
Early life and education
Originally from the Netherlands, Heldens began music school at the age of ...
mixing, mastering
Charts
See also
*
List of number-one hits of 2021 (Germany)
The GfK Entertainment charts are record charts compiled by GfK Entertainment on behalf of the German record industry. They include the "Single Top 100" and the "Album Top 100" chart. The chart week runs from Friday to Thursday, and the chart com ...
References
{{Authority control
2021 singles
2021 songs
Loredana Zefi songs
Mozzik songs
Songs in Albanian
Songs in German
Music videos directed by Fati.tv
Number-one singles in Germany
Song recordings produced by Jumpa
Songs written by Loredana Zefi