The Rose Palace, also known as the Pasadena Rose Palace, is a building located at 835 South Raymond Avenue in the city of

Pasadena, California Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commerci ...

. It was built by the

Pasadena Tournament of Roses The Rose Parade, also known as the Tournament of Roses Parade (or simply the Tournament of Roses), is an annual parade held mostly along Colorado Boulevard in Pasadena, California, United States, on New Year's Day (or on Monday, January 2 if New ...

Association in 1964. The primary use of The Rose Palace had always been for the construction of floats for the

Tournament of Roses Parade A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses: # One or more competitions held at a single venue and concentr ...

, which is held every New Year's Day in the city of Pasadena. The Rose Palace was one of three "float barns" built for float construction in the mid-1900s.

Parade float A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, float (parade), floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually s ...

construction primarily takes place from October through the end of December of each year. The venue was occupied by Bent Parade Floats (which later became Phoenix Decorating), one of the main float construction companies for the parade. Phoenix relocated to a concrete tilt-up warehouse building (Rose Float Plaza South) in the City of Irwindale in 2017. In the late 1960s and early 1970s, through the months of January to September, the Rose Palace was used for other functions besides annual float construction. Most notable was that of a

rock concert A rock concert is a performance of rock music. During the 1950s, several American musical groups experimented with new musical forms that fused country music, blues, and swing genre to produce the earliest examples of "rock and roll." The coi ...

venue. It was during this time that the facility came to be known as The Pasadena Rose Palace, a Los Angeles Rock

Ballroom A ballroom or ballhall is a large room inside a building, the primary purpose of which is holding large formal parties called ''balls''. Traditionally, most balls were held in private residences; many mansions and palaces, especially histori ...

. Notable rock bands and musicians such as

Led Zeppelin Led Zeppelin were an English rock music, rock band formed in London in 1968. The band comprised vocalist Robert Plant, guitarist Jimmy Page, bassist-keyboardist John Paul Jones (musician), John Paul Jones and drummer John Bonham. With a he ...

The Byrds The Byrds () were an American Rock music, rock band formed in Los Angeles, California, in 1964. The band underwent multiple lineup changes throughout its existence, with frontman Roger McGuinn (known as Jim McGuinn until mid-1967) being the so ...

The Grateful Dead The Grateful Dead was an American rock band formed in Palo Alto, California, in 1965. Known for their eclectic style that fused elements of rock, blues, jazz, folk, country, bluegrass, rock and roll, gospel, reggae, and world music with psyc ...

The Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...

and

Joe Cocker John Robert "Joe" Cocker (20 May 1944 – 22 December 2014) was an English singer known for his gritty, bluesy voice and dynamic stage performances featuring expressive body movements. Most of his best-known singles, such as "Feelin' Alright ...

played at this venue. Led Zeppelin's two performances at The Pasadena Rose Palace, on 2 and 3 May 1969, are amongst the better documented of the concerts which took place there.Concert Timeline – Rose Palace
''ledzeppelin.com'' Other float decorating facilities are the Rosemont Pavilion (Pasadena) and Rose Float Plaza North and South, in

Irwindale, California } Irwindale is a city in the San Gabriel Valley, in Los Angeles County, California. The population was 1,472 at the 2020 census, 1,422 at the 2010 census. The ZIP Codes serving the area are 91010, which is shared with Duarte, 91702, which i ...

References

External links

Pasadena Tournament of RosesThe Phoenix Decorating Company
{{Coord, 34, 7, 53, N, 118, 8, 57, W, type:landmark_region:US-CA_dim:60, display=title Former music venues in California Buildings and structures in Pasadena, California Buildings and structures completed in 1964 Tournament of Roses