LaRose Industries, LLC is an American toy, arts & crafts, and stationery company based in
Randolph, New Jersey. It sells products primarily under the brands Cra-Z-Art, RoseArt, and USA Gold.
The modern company was founded in 2008 by Lawrence Rosen, whose grandfather Isidor had founded the original RoseArt company in 1923. After the sale of the company by Rosen, his father, and his brother
Jeffrey Rosen to
Mega Brands in 2005, Lawrence Rosen began a new company, primarily using the Cra-Z-Art branding for its products. Mega Brands was acquired by
Mattel
Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
in 2014.
Early in 2021, LaRose Industries announced it purchased the RoseArt brand from Mattel.
History
The original company was established when Isidor Rosen founded the Rosebud Art Company in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
in 1923. During the 1970s, the company renamed itself RoseArt. In 2005, Isidor's son, Sydney, and his two sons sold RoseArt to Mega Brands.
In September 2006, the Rosens, as former owners of Rose Art Industries, filed suit against Mega Brands, alleging
insider trading
Insider trading is the trading of a public company's stock or other securities (such as bonds or stock options) based on material, nonpublic information about the company. In various countries, some kinds of trading based on insider informati ...
by company executives in 2005 and 2006. Mega Brands counter sued and in November 2009 the parties settled. The Rosens agreed to pay back $17.2 million and forgo claims of an additional $54.8 million.
Early in 2021, LaRose Industries, announced it purchased the RoseArt brand from Mattel. The purchase reunites the RoseArt brand with the Rosen family.
See also
*
Crayola
Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in list of art media, art supplies. It is known for its brand ''Crayola'' and best known for its crayons. The company is headquartered ...
References
External links
official home page
Companies based in Essex County, New Jersey
Design companies established in 1923
Livingston, New Jersey
Toy companies of the United States
Manufacturing companies established in 1923
1923 establishments in New York City
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