Roposo is an Indian
video-sharing social media service, owned by
Glance, a subsidiary of
InMobi
InMobi (formerly mKhoj) is an Indian multinational technology company, based in Bangalore. Originally an SMS-based search engine, it now operates a mobile-first platform to enable contextual mobile advertising.
The company was founded in 200 ...
. Roposo provides a space where users can share posts related to different topics like food,
comedy
Comedy is a genre of dramatic works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium.
Origins
Comedy originated in ancient Greec ...
, music,
poetry
Poetry (from the Greek language, Greek word ''poiesis'', "making") is a form of literature, literary art that uses aesthetics, aesthetic and often rhythmic qualities of language to evoke meaning (linguistics), meanings in addition to, or in ...
,
fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
and
travel
Travel is the movement of people between distant geographical Location (geography), locations. Travel can be done by Pedestrian, foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without Baggage, luggage, a ...
. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with
user-generated content
User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...
on its channels. Users can also use editing tools on the platform and upload their content.
History
Established in July 2014, under the aegis of Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three
IIT Delhi
Indian Institute of Technology Delhi (IIT- Delhi) is a public institute of technology located in Delhi, India. It is one of the 23 Indian Institutes of Technology created to be a Centre of Excellence for India's training, research and developme ...
alumni –
Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.
In November 2019, Roposo was acquired by
InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group). When the Chinese-owned video-sharing app
Tiktok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.
Technology
The open platform has some features such as a TV-like browsing, different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and
GIF stickers for videos and photos.
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References
{{Reflist
External links
Official website
Social networking services
Indian entertainment websites
Privately held companies of India
2014 establishments in Karnataka
Mobile applications
2019 mergers and acquisitions