Roopak Saluja (born 25 July 1975) is an Indian media entrepreneur and

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...

. He is the Founder & CEO of BANG BANG, a Mumbai-Los Angeles production company, and the Founder & Chairman of The 120 Media Collective, a communications & content group comprising subsidiaries, Jack in the Box Worldwide and Sooperfly. He has been featured in every edition of Campaign India's A-List of the Most Influential People in India's Advertising, Media & Marketing Industry since 2010, Campaign Asia-Pacific's "40 Under 40" in 2014 and IMPACT Magazine's Digital Power 100 since 2014. Roopak is a Fellow of the Aspen Global Leadership Network at The Aspen Institute, serves on various company and advisory boards and is an angel investor in early-stage businesses. In 2011, CNNGo listed him among 20 people to watch out for in Mumbai.

Early life

Saluja was born on 25 July 1975, to a

Punjabi Sikh Punjabi Sikhs are ethnic Punjabis who adhere to Sikhism. They are the second-largest religious group amongst Punjabis after the Punjabi Muslims, who predominantly inhabit Pakistani Punjab. Punjabi Sikhs form the largest religious community in ...

father, Ambassador Satnam Jit Singh, an Indian

diplomat A diplomat (from ; romanization, romanized ''diploma'') is a person appointed by a state (polity), state, International organization, intergovernmental, or Non-governmental organization, nongovernmental institution to conduct diplomacy with one ...

to several countries. His mother, Rinku Singh is of Nepalese origin, is a social worker and a top bridge player. He completed his schooling at the

Doon School The Doon School (informally Doon School or Doon) is a selective all-boys private boarding school in Dehradun, Uttarakhand, India, which was established in 1935. It was envisioned by Satish Ranjan Das, a lawyer from Calcutta, as a school model ...

in Dehradun, India and went on to earn his MBA from the prestigious

INSEAD INSEAD ( ; French: ''Institut européen d'administration des affaires'') is a non-profit business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE) and North America (San Francisco, USA ...

in Singapore and France.

Career

He started his

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

career at 23, in account management at

Young & Rubicam VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 mer ...

Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...

. After that he moved to

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

to work for

Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...

Europe, Middle East and Africa. He quit Ogilvy in 2003 to go to business school at

. As his father was a

and an

ambassador An ambassador is an official envoy, especially a high-ranking diplomat who represents a state and is usually accredited to another sovereign state or to an international organization as the resident representative of their own government or so ...

to many countries, Roopak considers himself a "diplobrat", having lived in 13 cities, 10 countries, across 6 continents.

BANG BANG

In mid-2006, after graduating with an

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

from INSEAD, he set up a company called BANG BANG - India's International Storytelling Company. The AllWorld Network, ranked it at #2 on Top 25 fastest growing companies in India in 2010, across all sectors. BANG BANG has been

South Asia South Asia is the southern Subregion#Asia, subregion of Asia that is defined in both geographical and Ethnicity, ethnic-Culture, cultural terms. South Asia, with a population of 2.04 billion, contains a quarter (25%) of the world's populatio ...

's leading producer of commercials and branded content since its inception. Having been in the business for almost decades, their clients and projects include the likes of

Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

, Ridley Scott Associates
TraktorPartizan

Radical Media Radical media are communication outlets that disperse action-oriented political agendas utilizing existing communication infrastructures and its supportive users. These types of media are differentiated from conventional mass communications thro ...

, AOI-PRO, Somesuch, Chelsea, Blink,

Emirates Emirates may refer to: * United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective ...

Ikea IKEA ( , ) is a Multinational corporation, multinational conglomerate (company), conglomerate founded in Sweden that designs and sells , household goods, and various related services. IKEA is owned and operated by a series of not-for-profit an ...

and many more. One of BANG BANG's notable collaborations include a joint venture created with director

Jim Sonzero Jim Sonzero is a music video and film director. He co-directed Mariah Carey's " Can't Let Go." His feature length directorial debut was ''Pulse'', a horror film starring Kristen Bell. He was the cutscene director for ''Killzone 3'' and ''Resident ...

, primarily focused on beauty, lifestyle and storytelling in July 2013. Its first project was a

L'Oréal L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

Fall Repair campaign with

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

actor

Sonam Kapoor Sonam Kapoor Ahuja (; born 9 June 1985) is an Indian actress who works in Hindi films. She has received List of awards and nominations received by Sonam Kapoor, several awards, including a National Film Awards, National Film Award and a Filmf ...

, and the company shot another spot for L'Oreal starring

Aishwarya Rai Aishwarya Rai Bachchan (; Rai; born 1 November 1973) is an Indian actress who is primarily known for her work in Hindi and Tamil language, Tamil films. Rai won the Miss World 1994 pageant and later established herself as one of the most-popu ...

. In 2014, BANG BANG was ranked #3 among the Top 5 Production Houses in India by advertising agency professionals. The company ranked #4 amongst the Top 10 in the same list in 2019. The company is also a part o
PSN (Production Service Network)
an association of the world's top production service companies in each territory.

Jack in the Box Worldwide

Jack in the Box Worldwide was set up in 2009 as the content-for-brands arm of Bang Bang Films. It combines content strategy,

film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...

video production Video production is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, ...

and

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

to create customized content for brands across multiple platforms and geographies. It has offices in Mumbai and Delhi. Roopak is a member of the Indian Angel Network, a group of entrepreneurs who invest in start-up businesses across a variety of sectors and

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of sat ...

s. In 2011, ''

CNNGo The CNN TV app (formerly CNNgo) is the online streaming platform of CNN. The website and corresponding streaming apps require a user to enter their TV Everywhere cable television user name and password to access live CNN, CNN International and HL ...

'' listed him among 20 people to watch out for in

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

. In 2014, Roopak was featured on Campaign Asia-Pacific's "40 Under 40" list among the region's strategic thinkers, suits, creators and planners.

Personal life

He is a

trance Trance is a state of semi-consciousness in which a person is not self-aware and is either altogether unresponsive to external stimuli (but nevertheless capable of pursuing and realizing an aim) or is selectively responsive in following the dir ...

DJ, and has performed in Europe, South Africa and Thailand, and co-founding and running his own trance label, Procyon Records (Budapest and Paris). He has also acted in '' Marigold''. He married

actress An actor (masculine/gender-neutral), or actress (feminine), is a person who portrays a character in a production. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. ...

Tara Sharma Tara Sharma (born 11 January 1982) is a British actress, entrepreneur, creator, co-producer and host of ''The Tara Sharma Show''. She is the daughter of authors Partap Sharma and Susan Sharma. She made her Bollywood debut in Anupam Kher direc ...

in November 2007. They have two children together, sons Zen and Kai, born in 2009 and 2011.

References

External links

Official website of Sooperfly
{{DEFAULTSORT:Saluja, Roopak 1975 births Indian advertising executives Indian chief executives Living people People of Punjabi descent The Doon School alumni Indian people of Nepalese descent