Ronseal is a British

wood stain Wood stain is a type of paint used to colour wood comprising colourants dissolved and/or suspended in a vehicle or solvent. Pigments and/or dyes are largely used as colourants in most stains. The initial application of any paint or varnish is ...

paint Paint is a material or mixture that, when applied to a solid material and allowed to dry, adds a film-like layer. As art, this is used to create an image or images known as a painting. Paint can be made in many colors and types. Most paints are ...

and

preservative A preservative is a substance or a chemical that is added to products such as food products, beverages, pharmaceutical drugs, paints, biological samples, cosmetics, wood, and many other products to prevent decomposition by microbial growth or ...

manufacturer, known for the phrase "

Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase in that country. It colloquially means that the name of something is an accurate description of its q ...

". The

advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymo ...

, which was created by agency HHCL, has since entered

popular culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art

f. pop art F is the sixth letter of the Latin alphabet. F may also refer to: Science and technology Mathematics * F or f, the number 15 (number), 15 in hexadecimal and higher positional systems * ''p'F'q'', the hypergeometric function * F-distributi ...

or mass art, sometimes contraste ...

. The company is based in Chapeltown,

Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...

, and has been owned by

Sherwin-Williams Sherwin-Williams is an American paints and coatings company based in Cleveland, Ohio. It is primarily engaged in the manufacture, distribution, and sale of paints, coatings, floorcoverings, and related products with operations in over 120 coun ...

since 1997.

History

Ronuk Limited was founded by Horace Fowler as a polish manufacturing company in

Portslade Portslade is a western suburb of the city of Brighton and Hove in the ceremonial county of East Sussex, England. Portslade Village, the original settlement a mile inland to the north, was built up in the 16th century. The arrival of the railwa ...

Brighton Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...

in 1896. In 1956, the company launched into the DIY market with Ronseal – Floor and Wood Seal. In 1960, Ronuk was purchased by Izal, itself owned by the Newton Chambers Group in Sheffield. In 1964, the company moved to Chapeltown, Sheffield, where it still resides today. Known as Roncraft, it became a separate sales division of Izal in 1970 and was bought three years later by

Sterling Drug Sterling Drug was an American based global pharmaceutical company. It was also known as Sterling Winthrop, Inc., after the merger with Winthrop-Stearns Inc. which itself resulted from the merger of Winthrop Chemical Company Inc. and Frederick Ste ...

. In 1989, Sterling was bought by

Eastman Kodak The Eastman Kodak Company, referred to simply as Kodak (), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated i ...

until the multinational photographic company sold all of its

do it yourself "Do it yourself" ("DIY") is the method of building, wikt:modification, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals ...

business to the New Yorkbased

investment bank Investment is traditionally defined as the "commitment of resources into something expected to gain value over time". If an investment involves money, then it can be defined as a "commitment of money to receive more money later". From a broade ...

Forstmann Little & Co. in 1994. Forstmann Little & Co. included Ronseal within its Thompson Minwax Holding Corp. business, which it sold in 1997 to Sherwin-Williams. Sherwin-Williams purchased the Polish woodcare company Altax in February 2009, and integrated it into the Ronseal unit.

References

External links

* {{Sheffield companies English brands 1956 establishments in England Chemical companies of England Manufacturing companies based in Sheffield