Ronald Nicholas Andruff (born July 10, 1953) is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

former professional

ice hockey Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two o ...

player.

Career

Andruff was selected as the first draft pick of the

Winnipeg Jets The Winnipeg Jets are a professional ice hockey team based in Winnipeg. The team competes in the National Hockey League (NHL) as a member of the Central Division in the Western Conference, and is owned by True North Sports & Entertainment, p ...

, of the breakaway

World Hockey Association The World Hockey Association (french: Association mondiale de hockey) was a professional ice hockey major league that operated in North America from 1972 to 1979. It was the first major league to compete with the National Hockey League (NHL) ...

, as well as 32nd pick overall (second round) of the

1973 NHL Amateur Draft The 1973 NHL Amateur Draft was the 11th National Hockey League draft. It was the first to be held on a separate day from other league activities on May 15, 1973, at the Mount Royal Hotel in Montreal, Quebec, so it would not overshadow the rest of ...

. Andruff chose to join the Stanley Cup Champion,

Montreal Canadiens The Montreal CanadiensEven in English, the French spelling is always used instead of ''Canadians''. The French spelling of ''Montréal'' is also sometimes used in the English media. (french: link=no, Les Canadiens de Montréal), officially ...

. During his nine years as a pro, he had the distinction of winning the Bronze Medal with Team Canada in the Moscow Isvestia Tournament; shared in a Stanley Cup; won the American League Championship – the AL Scoring Title and the

Les Cunningham Award The Les Cunningham Award is given annually to American Hockey League's "Most Valuable Player" of the regular season, as voted on by AHL media and players. The award was first presented in the 1947–48 season, is named after Les Cunningham, a five- ...

for the league’s Most Valuable Player (as chosen by the media and players). He played his last two seasons in Germany with Mannheim Eis- und Rollsport Club (MERC) winning the Deutsche Meisterschaft (German National Hockey League Championship) along with the Lieblingsspieler (MVP award as selected by the fans). While a pro athlete, Andruff lent his name and support to causes which led to his nomination for the NHL’s

Bill Masterton Trophy The Bill Masterton Memorial Trophy is awarded annually to the National Hockey League player who best exemplifies the qualities of perseverance, sportsmanship, and dedication to ice hockey. It is named after Bill Masterton, the only player in NHL ...

for his service as Honorary Chairman to Big Brothers Association, Colorado Chapter. The Masterton Trophy honors the NHL player who best exemplifies the qualities of perseverance, sportsmanship and dedication on and off the ice. He has served on the Board of the Waterbor Burn & Cancer Foundation (New York) and as a Trustee for Just a Drop water charity (London), and currently is an advocate for

Peace and Sport Peace and Sport, also known as "L’Organisation pour la Paix par le Sport" is a neutral and independent organization based in the Principality of Monaco and under the patronage of Prince Albert II of Monaco. Peace and Sport work in areas acro ...

(Monaco). In 1982, Andruff left the pro playing field but continued to work in sports, assuming the position of European Marketing Director for

World Championship Tennis World Championship Tennis (WCT) was a tour for professional male tennis players established in 1968 (the first players signed a contract at the end of 1967) and lasted until the emergence of the ATP Tour in 1990. A number of tennis tournaments arou ...

. He went on to establish his own sports marketing company in 1984, which acquired the International Basketball Federation (FIBA)br>FIBA.basketball
Cups and Championship rights for a five-year period. In 1988, seeing larger possibilities outside the traditional world of sports marketing, Andruff founded Dynadx Technologies, Inc., a rotational poster advertising display system. This technology, while commonplace today, shifted the sports signage paradigm from location to time. By converting the concept of ‘purchasing single, disparate sign locations’ into purchasing ‘exclusive signage exposure around the entire playing field for specific periods of time’ – Dynadx brought a new dynamic to brand exposure and sports sponsorship. Today, these rotational advertising systems can be seen courtside at most NBA games, behind home plate at Major League Baseball parks across the United States and at countless soccer matches around the world. A former delegate to the United Nations Association for World Education non-governmental organization (AWE), Andruff has participated in numerous foreign affairs briefings and research projects over the years in an effort to learn how to develop broader educational platforms. Expanding this work, on behalf of the

Foreign Policy Association The Foreign Policy Association (formerly known as the League of Free Nations Association) is a non-profit organization founded in 1918 dedicated to inspiring the American public to learn more about the world. The Foreign Policy Association aims to ...

, Andruff researched emerging electronic media and new technologies, authoring a White Paper on the Internet in 1994. Andruff co-founded fare 1, Inc., the first business-to-trade web-based company (1998) that enabled travel agents to provide their clients with the lowest available fares. After taking fare 1 public on the London A.I.M. Exchange in 2000, he founded Tralliance Corporation, the .travel Registry, an Internet domain space established exclusively for the travel and tourism sector (2001–07). In 2006, Andruff was recognized as one of the "Top 25 Most Extraordinary Minds in Sales & Marketing" by Hospitality Sales & Marketing Association International (HSMAI), which pays special tribute to outstanding individuals who define innovation, creativity and accomplishment. Currently, he is CEO of dotSport LLC.

Awards

*1975-76:

(AHL)

Career statistics

References

External links

* {{DEFAULTSORT:Andruff, Ron 1953 births Living people Adler Mannheim players Businesspeople from British Columbia Colorado Rockies (NHL) players Düsseldorfer EG players Flin Flon Bombers players Ice hockey people from British Columbia Montreal Canadiens draft picks Montreal Canadiens players New Haven Nighthawks players Nova Scotia Voyageurs players People from Port Alberni People from the Cowichan Valley Regional District Philadelphia Firebirds (AHL) players Winnipeg Jets (WHA) draft picks World Hockey Association first round draft picks Canadian ice hockey centres

Career

Awards

Career statistics

See also

References

External links