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''Rogue'' was a Chicago-based men's magazine published by William Hamling from 1956 until 1965. Founding editor Frank M. Robinson was succeeded by other editors including
Harlan Ellison Harlan Jay Ellison (May 27, 1934 – June 28, 2018) was an American writer, known for his prolific and influential work in New Wave science fiction, New Wave speculative fiction and for his outspoken, combative personality. His published wo ...
and Bruce Elliott. The magazine was subtitled "''Designed for Men''."


''Rogue: Designed for Men''

The magazine was a direct competitor to ''
Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...
'' (the first American magazine to present female nudity and sexually oriented material in a relatively sophisticated format), offering nude and semi-naked photographs and sex advice aimed at a male audience. ''Rogue'' featured a wider array of
fiction Fiction is any creative work, chiefly any narrative work, portraying character (arts), individuals, events, or setting (narrative), places that are imagination, imaginary or in ways that are imaginary. Fictional portrayals are thus inconsistent ...
and
science fiction Science fiction (often shortened to sci-fi or abbreviated SF) is a genre of speculative fiction that deals with imaginative and futuristic concepts. These concepts may include information technology and robotics, biological manipulations, space ...
than ''Playboy'', along with coverage of jazz by Ted White and others. The first two magazine articles written by Hunter S. Thompson appeared in ''Rogue'' in 1961. Other contributors included J. G. Ballard,
Brian Aldiss Brian Wilson Aldiss (; 18 August 1925 – 19 August 2017) was an English writer, artist and anthology editor, best known for science fiction novels and short stories. His byline reads either Brian W. Aldiss or simply Brian Aldiss, except for oc ...
,
Graham Greene Henry Graham Greene (2 October 1904 – 3 April 1991) was an English writer and journalist regarded by many as one of the leading novelists of the 20th century. Combining literary acclaim with widespread popularity, Greene acquired a re ...
, Damon Knight,
Fritz Leiber Fritz Reuter Leiber Jr. ( ; December 24, 1910 – September 5, 1992) was an American writer of fantasy, horror, and science fiction. Along with Robert E. Howard and Michael Moorcock, Leiber is one of the fathers of sword and sorcery. Life ...
,
Richard Matheson Richard Burton Matheson (February 20, 1926 – June 23, 2013) was an American author and screenwriter, primarily in the fantasy, horror, and science fiction genres. He is best known as the author of '' I Am Legend'', a 1954 science ficti ...
,
Frederik Pohl Frederik George Pohl Jr. (; November 26, 1919 – September 2, 2013) was an American list of science fiction authors, science-fiction writer, editor, and science fiction fandom, fan, with a career spanning nearly 75 years—from his first ...
,
William Saroyan William Saroyan (; August 31, 1908 – May 18, 1981) was an Armenian-American novelist, playwright, and short story writer. He was awarded the Pulitzer Prize for Drama in 1940, and in 1943 won the Academy Award for Best Story for the film ''The ...
,
Philip Wylie Philip Gordon Wylie (May 12, 1902 – October 25, 1971) was an American writer of works ranging from pulp science fiction, mysteries, social diatribes and satire to ecology and the threat of nuclear holocaust. Early life and career Born in Bever ...
, and, while still in high school, Steven E. de Souza. Departments were written by
Alfred Bester Alfred Bester (December 18, 1913 – September 30, 1987) was an American science fiction author, TV and radio screenwriter, magazine Editing, editor and scriptwriter for comics. He is best remembered for his science fiction, including ''Th ...
,
Robert Bloch Robert Albert Bloch (; April 5, 1917September 23, 1994) was an American fiction writer, primarily of crime fiction, crime, psychological horror fiction, horror and Fantasy Fiction, fantasy, much of which has been dramatized for radio, cinema and ...
, and
Fredric Brown Fredric Brown (October 29, 1906 – March 11, 1972) was an American science fiction, fantasy, and mystery writer.D. J. McReynolds, "The Short Fiction of Fredric Brown" in Frank N. Magill, (ed.) ''Survey of Science Fiction Literature'', Vol. ...
.


Greenleaf Publishing Company

In 1950,
Ziff-Davis Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related servic ...
moved its offices to New York City. Hamling declined to go with the company to New York due to family ties and was permitted to form a publishing company of his own instead. Previously, Hamling had organized the Greenleaf Publishing Company in Chicago.Affidavit of William L. Hamling in support of Motion for Suspension of Execution of Sentence, and Probation, No. 10791, written by William Lawrence Hamling and as prepared by the law offices of Stanley Fleishman, October 31, 1974 The company was at different times known as Greenleaf Classics, Reed Enterprises, Corinth Publications, Regency Publications, Blake Pharmaceuticals, Phenix Publishing, and Freedom Publishing. His wife, science fiction author Frances Deegan Yerxa Hamling, worked closely with him in the early years of his publishing company. ''Imagination'' published its first issue in October 1950. No editorial credit given for the first two issues; however, the editorials and letter column responses were signed "RAP", initials associated with Raymond A. Palmer. The first two issues were published by Clark Publishing Company, which also published Palmer's similar-looking ''Other Worlds''. However, Hamling was the editor and publisher, and Ray Palmer was the front. Although Hamling credits Palmer as the editor in response to a letter in the February 1951 issue of '' Fantastic Adventures'', the last issue of that magazine which Hamling edited. Hamling became notorious for the layers of insulation he kept between his activities, his fronts, and even between himself and co-workers and employees. With the third issue ''Imagination'' became an "official" Greenleaf property, as did '' Imaginative Tales'' when it was launched in September 1954. While publishing ''Imagination,'' Hamling also worked as an editor for a time at a small office on Chicago's North Side on a magazine at PDC (Publisher’s Development Corporation) named ''Today’s Man'' where a fellow employee was Hugh Marston Hefner. Hamling’s boss was George von Rosen. The first fellow employee to befriend Hamling was von Rosen's promotion director, Hugh Hefner, who had already decided to quit and start a magazine of his own.''Cult Magazines: A to Z'', "''Rogue''," by Earl Terry Kemp, Nonstop Press, 2009, page 167. Operating as Greenleaf Publishing Company, he published ''Imagination'' and its later companion ''Imaginative Tales'' (September 1954 – May 1958, 26 issues), later re-titled ''Space Travel'' (July–November 1958), until September 1958. Neither survived the decade and the death of their distributor,
American News Company American News Company (ANC) was a magazine, newspaper, book, and comic book distribution company founded in 1864 by Sinclair Tousey, which dominated the distribution market in the last quarter of the 19th century and the first half of the 20th ce ...
. Hamling regularly purchased cartoons from struggling artist Hugh Hefner. The name for the publishing company came from the telephone exchange (Greenleaf) where he was living at the time in
Evanston, Illinois Evanston is a city in Cook County, Illinois, United States, situated on the North Shore (Chicago), North Shore along Lake Michigan. A suburb of Chicago, Evanston is north of Chicago Loop, downtown Chicago, bordered by Chicago to the south, Skok ...
.


''Rogue: Designed for Men''

Greenleaf Publishing Company initially published science fiction magazines and a spectrum of similar publications, and it was not until November 1955 that Greenleaf published the first issue of ''Rogue'' (although it had a cover date of December), a magazine that was competitive with ''
Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...
'', a magazine dealing with sex which had been published for about two years at this time. In 1953, as a solo and unidentified effort, Hugh Hefner's ''Playboy'' V1#1 appeared without a date late in the year ovember It was an almost immediate success with that calendar photo of
Marilyn Monroe Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
being reused to its best advantage.''Memoir of an Angry Man'' by Earl Kemp, The Last Stand, 2013, page 244.http://www.efanzines.com/EK/eI11/index.htm "Fear and Loathing in Evanston" by Earl Kemp About ''Playboy'' and Hugh Hefner, Hamling states in a letter to his friend and lawyer Stanley Fleishman: "I remember my friend Hugh Hefner coming to me in 1953 to propose an idea for a magazine to be called ''Playboy''. Hef was talented but poor and his passion had been a fantasy. He was a struggling cartoonist and had been working in a clerical capacity at ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...
''. I had been buying fantasy cartoons from him for several years (they were so bad I never published them but he needed the money and to this day we have a running routine where I threaten to issue them as a nostalgic bonanza but defer to his pleadings of personal embarrassment) and one evening he and his charming wife, Millie ildred "Millie" Williams visited Fran and me, and I responded to his suggestion of ''Playboy'' with the remark, 'Hef, you can't sell sex to the American public.' Today Hef is still talented, but he is no longer poor. My quote has since become a standard joke in the fourth estate. "...That night brought another turning point in my life. While I refused financial participation in ''Playboy'' (the greatest economic error in publishing history) I helped him secure authors and artists and indeed over the early years provided a training school for his editorial and art personnel. I trained the editors, and he hired them away..." In October 1955 Hamling began the non-science fiction men's magazine ''Rogue'', initially subtitled "for Men" (later "Designed for Men"), a clear imitation of ''Playboy''. After a young Hugh Hefner sought out the experienced publisher, his fellow ex-von Rosen employee, and offered him a significant stake (50%) to partner with him at the time of its startup on a new idea he had for a magazine for men. The magazine was to be called ''Playboy''. Hamling turned him down—and kicked himself for doing so for years thereafter. Greenleaf, then, published ''Rogue'' and a photographic magazine in book form called ''Model Art'', as well as different numbers of science fiction publications. Rogue began much as ''Imagination'' had before it, there in the Hamling basement on Fowler Avenue in Evanston. Hamling and his wife, Frances, sat side by side and worked on it together, business as usual. Hefner thought he was helping his friend, Hamling, change ''Space Travel'', a science fiction digest, into a men's book, by hooking Hamling up with his distributor. Not wanting to set Hamling up as a competitor, he set restrictions on the new ''Rogue''—no slick paper stock, no four-color reproduction, or full-page cartoons, and certainly no centerfold.''Not So Good a Gay Man'' by Frank M. Robinson, TOR, 2017, page 68. Hamling was the editor and publisher, his wife, Frances, was the executive editor, and Frank M. Robinson was the first managing editor. Henry Botts, a friend of Hamling, became the first associate editor. Lead fiction was by a hot science fiction author, Harlan Ellison who became associate editor with the third issue (April 1956). The first issue of ''Rogue'' was published in November 1955, with a December release date. Following Hefner's successful lead with the first issue of ''Playboy'', that first issue of ''Rogue'' contained "A New Aspect of Marilyn Monroe," with a full-page photo of the star hiding behind a towel, plus five more nice publicity photos all by Andre de Dienes. The initial cover price of the magazine was 35 cents, and it remained that way until January 1960 when it was raised to 50 cents. In just one more year, the cover price was raised to 60 cents and remained at that figure for the rest of the life of the Greenleaf magazine. Three issues later Frank M. Robinson left for the first time. In the beginning, both ''Playboy'' and ''Rogue'' were distributed by Empire News, and in 1955 attempts were made by the Post Office to ban these magazines. The services of Thurman Arnold,
Abe Fortas Abraham Fortas (June 19, 1910 – April 5, 1982) was an American lawyer and jurist who served as an associate justice of the Supreme Court of the United States from 1965 to 1969. Born and raised in Memphis, Tennessee, Fortas graduated from Rho ...
, and Paul Porter were obtained in Washington, D.C., and Judge Thurman Arnold represented ''Rogue'' before the district court in Washington, where an injunction was granted against the government and the magazine received the right to use the mails. The adjudication took place in 1957. Second-class mailing privileges were granted, and within thirty days ''Playboy'' received the same relief. Under the watchful eye of publisher William Hamling, ''Rogue'' became a close competitor of ''Playboy'' and as a Greenleaf publication was at the press from December 1955 until December 1965. ''Rogue'' was well known for its racy cartoons, although always filled with plenty of provocative semi-nude photos, what set ''Rogue'' apart from all other competitors was the great science fiction and fantasy, along with other fiction from notable authors. Editors (at one time or another) at Greenleaf Publishing—the parent company—included Harlan Ellison,
Algis Budrys Algirdas Jonas "Algis" Budrys (January 9, 1931 – June 9, 2008) was a Lithuanian-American science fiction author, copy editing, editor and critic. He was also known under the pen names Frank Mason, Alger Rome in collaboration with Jerome ...
, Larry Shaw, and Bruce Elliott.
Robert Bloch Robert Albert Bloch (; April 5, 1917September 23, 1994) was an American fiction writer, primarily of crime fiction, crime, psychological horror fiction, horror and Fantasy Fiction, fantasy, much of which has been dramatized for radio, cinema and ...
("Basic Bloch"),
Alfred Bester Alfred Bester (December 18, 1913 – September 30, 1987) was an American science fiction author, TV and radio screenwriter, magazine Editing, editor and scriptwriter for comics. He is best remembered for his science fiction, including ''Th ...
("Bester’s World"), and Mack Reynolds (as the foreign travel editor) all had regular columns, articles, and fiction published. Hunter S. Thompson,
Lenny Bruce Leonard Alfred Schneider (October 13, 1925 – August 3, 1966), better known by his stage name Lenny Bruce, was an American stand-up comedian, social critic, and satirist. He was renowned for his open, free-wheeling, and critical style of come ...
, Charles Beaumont, Arthur C. Clarke,
Fritz Leiber Fritz Reuter Leiber Jr. ( ; December 24, 1910 – September 5, 1992) was an American writer of fantasy, horror, and science fiction. Along with Robert E. Howard and Michael Moorcock, Leiber is one of the fathers of sword and sorcery. Life ...
, J. G. Ballard,
Ben Hecht Ben Hecht (; February 28, 1894 – April 18, 1964) was an American screenwriter, director, producer, playwright, journalist, and novelist. A journalist in his youth, he went on to write 35 books and some of the most enjoyed screenplays and play ...
, Graham Greene, William Saroyan, Philip Wylie,
George Clayton Johnson George Clayton Johnson (July 10, 1929 – December 25, 2015) was an American science fiction writer, who co-wrote with William F. Nolan the novel '' Logan's Run'', the basis for the MGM 1976 film. He also wrote television scripts for ''The Tw ...
, William F. Nolan, Wilson Tucker, and
Robert Silverberg Robert Silverberg (born January 15, 1935) is a prolific American science fiction author and editor. He is a multiple winner of both Hugo Award, Hugo and Nebula Awards, a member of the Science Fiction and Fantasy Hall of Fame, and a SFWA Grand ...
also popped up sometimes. Many of these authors worked for ''Playboy'' and the ''Rogue'' editors got a lot of submissions with Hugh Hefner's fingerprints on them. No other men’s magazine—or science-fiction magazine or digest, for that matter—ever had that much editorial talent in depth.''Cult Magazines: A to Z'', "''Rogue''," by Earl Terry Kemp, Nonstop Press, 2009, page 168. One such story on this order was "All of Us Are Dying," by
George Clayton Johnson George Clayton Johnson (July 10, 1929 – December 25, 2015) was an American science fiction writer, who co-wrote with William F. Nolan the novel '' Logan's Run'', the basis for the MGM 1976 film. He also wrote television scripts for ''The Tw ...
which appeared in the October 1961 issue. In this there is a character with interchangeable personalities who is so plastic in his emotional make-up that he can be mistaken by anybody for practically anyone else that they may happen to know. Later it was produced as a script by
Rod Serling Rodman Edward Serling (December 25, 1924 – June 28, 1975) was an American screenwriter and television producer best known for his live television dramas of the 1950s and his Anthology series, anthology television series ''The Twilight Zone (1 ...
as "The Four of Us Are Dying" for his ''
The Twilight Zone ''The Twilight Zone'' is an American media franchise based on the anthology series, anthology television series created by Rod Serling in which characters find themselves dealing with often disturbing or unusual events, an experience described ...
'' television anthology series. In that same October 1961 issue, Hunter S. Thompson saw his first story appear in print, "
Big Sur Big Sur () is a rugged and mountainous section of the Central Coast (California), Central Coast of the U.S. state of California, between Carmel Highlands and San Simeon, where the Santa Lucia Range, Santa Lucia Mountains rise abruptly from th ...
: The Tropic of Henry Miller." ''Rogue'' was a ''Playboy'' imitator from its very beginning, but so were 90% of all girlie magazines that started in the 1950s so that can’t be held against them. ''Rogue'' had higher than average production standards and the early covers painted by Lester W. Bentley, Hans Zoff, and Lloyd Rognan, with the libidinous Wolf mascot were quite eye-catching. The Wolf mascot, ''Rogue''’s version of the Playboy Rabbit logo, appeared on every early cover, and lasted from the first issue through the 18th issue, February 1958. In 1950, Lloyd Rognan returned to the States from Europe to polish his skills a bit more at the Chicago Art Institute, which he did from 1951 to 1953. From 1953 to early 1955 he worked for the advertising agency of Jahn Ollier. By late 1955 he was married, living in Glenview, Illinois, and a freelance full-time artist on his own. Glenview was near Evanston, the home of Bill Hamling's Greenleaf Publishing Company. Time and again Lloyd’s work (based on hand-painted gouache watercolor paintings for the cover of ''Rogue'' by Hans Zoff) appears on the early covers of ''Rogue for Men'' magazine, ''Imaginative Tales'', ''Imagination'', ''Fate,'' and others. In 1957 seven issues of ''Rogue'' appeared. In 1958 business at ''Rogue'' was so good that both ''Imagination'' and ''Imaginative Tales'' were no longer needed to make Hamling money, so in October, they discontinued devoting full time to ''Rogue''. Coupled with the recent liquidation of the major US distributor for magazines,
American News Company American News Company (ANC) was a magazine, newspaper, book, and comic book distribution company founded in 1864 by Sinclair Tousey, which dominated the distribution market in the last quarter of the 19th century and the first half of the 20th ce ...
, Hamling ceased publication of his science fiction digests and began to concentrate solely on ''Rogue''. The company offices were moved from the Hamling basement to the Graphics Arts Building at Sherman and Dempster in Evanston. Time passes and everything changes in bits and giant steps. ''Rogue'' is doing nicely and looks promising, and a little money comes rolling in. The Hamlings get a brand-new house in Highland Park, a step up from Evanston, and ''Rogue'' gets an office of its own. Also, in January 1958, the last ''Rogue'' cover done by Lloyd Rognan appeared. With the February issue, attractive young women begin to adorn the ''Rogue'' covers. In 1958 nine issues of ''Rogue'' appeared. And then Hefner sold his distribution contract, for a reported $1 million. This left his old distributor with no "sophisticated" men's magazine unless ''Rogue'' was upgraded, which it was—to slick paper, full color, full-page cartoons, and a centerfold. In mid-1959, Frank M. Robinson, having recently left his job at ''Science Digest'', went back to work for Hamling as associate editor on the revamped, now slick magazine. Hamling was, of course, still the editor and publisher. And his wife, Frances, was the executive director. After ''Rogue'' became established Hamling also brought Harlan Ellison back again as another associate editor (although it was a "secret front" to disguise his real activity—starting the Greenleaf pornographic paperback business with Hamling's first imprint, Nightstand Books). And
Lenny Bruce Leonard Alfred Schneider (October 13, 1925 – August 3, 1966), better known by his stage name Lenny Bruce, was an American stand-up comedian, social critic, and satirist. He was renowned for his open, free-wheeling, and critical style of come ...
was brought on board as a columnist. Frank M. Robinson even managed to bring his old childhood friend, Charles McNutt, a regular contributor to ''Playboy'' under his Charles Beaumont alias, as a regular contributor to ''Rogue'' as C.B. Lovehill.''Not So Good a Gay Man'' by Frank M. Robinson, TOR, 2017, page 87. In 1959 Hamling began to publish two lines of adult books under the false front name of Blake Pharmaceutical Company, in offices housed at the back of the same building as ''Rogue''. Even though competing with ''Playboy'', throughout the early formative years ''Rogue'' was hampered by the head start Hugh Hefner had already gained; while ''Rogue'' remained 80 pages, ''Playboy'' grew by leaps and bounds to 120, 150, etc. Although unrecognized, ''Rogue'' often beat ''Playboy'' to the punch, as when they were the first to publish excerpts from
Lenny Bruce Leonard Alfred Schneider (October 13, 1925 – August 3, 1966), better known by his stage name Lenny Bruce, was an American stand-up comedian, social critic, and satirist. He was renowned for his open, free-wheeling, and critical style of come ...
's autobiography, several issues before ''Playboy'' reprinted the same excerpts in late 1964 and early 1965. Ajay Budrys, now an editor at ''Playboy'', hushed up the offer before Hamling could sue. The new, revamped ''Rogue'' began in 1959, with a review of the movie, ''The Intruder'', based on a book by Charles Beaumont. Frank M. Robinson, William F. Nolan, and
George Clayton Johnson George Clayton Johnson (July 10, 1929 – December 25, 2015) was an American science fiction writer, who co-wrote with William F. Nolan the novel '' Logan's Run'', the basis for the MGM 1976 film. He also wrote television scripts for ''The Tw ...
(friends of Beaumont's), all on set with star
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1966 debut as the captain of the starship USS Enterpri ...
, for the review, were invited by Beaumont to appear in bit parts. In 1959 nine issues of ''Rogue'' appeared. ''Rogue'' finally began to look like ''Playboy'' with the September 1959 issue. Beginning in 1960 Hamling began to visit friends and family in
Palm Springs Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
and
Beverly Hills Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hil ...
and decided to move his home and business to that state. In 1964 Hamling moved his family to Palm Springs. When Hamling first moved to California, Greenleaf continued to publish the magazine (''Rogue''). A subsequently formed corporation, Corinth, published pornographic paperback books, and Reed Enterprises was organized to do the book distribution. Later, in 1966 and 1967 the book and magazine publishing was consolidated under the Greenleaf banner and Corinth was liquidated, so there remained Greenleaf and Reed Enterprises, only. At the beginning of 1960, after a few months at ''Rogue'' and Nightstand, Harlan Ellison left ''Rogue'' and Nightstand, to return to New York City. In his absence, a total of 31 books were produced by the book division staff. Hamling went to New York and bribed Ellison to come back to ''Rogue'' and Nightstand with the further inducement of more money and the start of a line of clean paperbacks, including the writings of Harlan Ellison, that became known as Regency Books. In late 1960, Harlan Ellison, along with his new wife Billie, moved to Evanston where Harlan was employed by William Hamling at ''Rogue''. He quickly became established in an apartment in Evanston late that year and went back to work editing Nightstand Books and doing an initial set-up for Regency Books. Never one to dodge political controversy, ''Rogue'' published a first-person article on SNCC—the
Student Nonviolent Coordinating Committee The Student Nonviolent Coordinating Committee, and later, the Student National Coordinating Committee (SNCC, pronounced ) was the principal channel of student commitment in the United States to the civil rights movement during the 1960s. Emer ...
—by a staffer for Regency Books, Jerry Demuth., and "Balladeers & Billy Clubs", an article about the so-called "Beatnik Riot" (a police assault upon a peaceful
Greenwich Village Greenwich Village, or simply the Village, is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street (Manhattan), 14th Street to the north, Broadway (Manhattan), Broadway to the east, Houston Street to the s ...
protest by folksingers led by Izzy Young) by Ted White, ''Rogue'' music critic. Only seven issues of ''Rogue'' appeared in 1960. But in 1961 ''Rogue'' hits its stride becoming a monthly with twelve issues that year, as with both 1962 and 1963. By early 1961, when Earl Kemp was hired on at Blake Pharmaceutical and while Ellison was still there, they were working in a 4-room office suite in the Graphics Arts Building and there was no name on the door. The first Regency book was ''Firebug'' by Robert Bloch, covered by the Dillons. The second was '' Gentleman Junkie'' by Harlan Ellison, a cover by the Dillons. The sixth was '' Memos From Purgatory'', again by Harlan Ellison, cover by the Dillons—and then Ellison was finished. In 1961, after Harlan started Regency Books, twelve titles were published that first year, but Harlan was gone before the year was over, divorcing his wife, Billie, and moving to Hollywood—to write. Meanwhile, in the front office, ''Rogue'' was planning on going monthly.''Memoir of an Angry Man'' by Earl Kemp, The Last Stand, 2013, page 248. In 1962, a nineteen-year-old Bruce Glassner was hired to fill the fourth editor office at Blake. ''Rogue'' was chugging right along as a monthly at 82 pages and selling for 60 cents a copy. In the back-office suite, the Blake crew produced 130 titles or 10.9 books per month. They were selling extremely well and there was a constant demand for more. In the fall of 1962, ''Rogue'' lost its distributor and had to arrange for another, Kable, to take over in mid-year. Ajay Budrys left for
Playboy Press PLBY Group, Inc. is an American global media and lifestyle company founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the ''Playboy'' magazine and related assets. Its headquarters are in Los Angeles, California. The company is focus ...
. And Frank M. Robinson stole Bruce Glassner (who wrote under a couple of bylines—Robert Courtney and Mike Williams—as well as his column, "Bruce’s Bag"), now twenty, and had him transferred to the ''Rogue'' staff, initially as an assistant editor, later associate editor, as was Frank's new hire David Stevens who wrote the ''Rogue About Town'' column for the next two years—their starting salaries were $100 a week! And at Blake Larry Shaw briefly replaced Ajay Budrys and was in turn replaced by everyone's old friend and drinking buddy from ''Rogue'', Bruce Elliott (in mid-1963 during the office coup). Bruce Elliott was a minor science fiction writer before working at ''Rogue''. Of the eight science fiction stories he wrote during the 1950s, the most notable was "Asylum Earth." ''Rogue'' added eight pages, a circulation and ad department, and a new executive editor, Bruce Elliott, who introduced the staff to the three-hour drinking lunch. The staff played, rather than devoting their time to ''Rogue'', while Hamling was in
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, setting up his move to
Palm Springs Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
, and the new revamped adult book enterprise. Soon ''Rogue'', the company, had twenty-nine employees, counting the salesmen, and art staff. Eventually, in late 1963 Hamling realized his mistake, and eased Bruce Elliott out of his executive editor position at ''Rogue'' and into Blake...and then out of Blake. Elliott returned to
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and committed suicide by walking into heavy rush hour traffic in November 1972, lapsing into a coma and dying four months later. Earl Kemp replaced him at Blake. The classic ''Rogue'' staff was formed as Frank M. Robinson replaced Bruce Elliott a top editor at ''Rogue'' as Hamling promoted him from managing editor to Editor-in-Chief, and Bill Mackle became managing editor (within six months he was hired away by ''Playboy''). Ron Bradford was the senior art director with Terry Rose in the art department. Patty O’Brien was the receptionist. And Earl Kemp became boss of the Blake paperback division.http://www.efanzines.com/EK/eI11/index.htm "Is McCauley Burning...?" by Earl Kemp When Bruce Elliott, Terry Rose, and business manager Art Johns and his crew of ad salespeople failed after six issues of ''Rogue'' to increase revenues, they were all fired. Next, ''Rogue'' cartoonist Phil Interlandi was hired away by ''Playboy''. In revenge, Frank decided to run Hefner's cartoons, but as an afterthought decided not to, not realizing that by doing so, he paved his way to a later job working for ''Playboy''. In 1964 only six issues of ''Rogue'' appeared. Finally, ''Rogue'' ran out of steam when regional distributors decided not to send Hamling money owed as they decided to longer distribute to small towns as well. So, Hamling cut the staff in half, but retained Bruce Glassner, the editor of "Bruce’s Bag," and Frank's right-hand man, David Stevens. In late 1965, Frank M. Robinson, along with art director Dick Thompson, went to Commerce, California to check out their new printer. In the next issue, Bruce Glassner accompanied Frank and quit upon his return to Chicago. In the following issue, David Stevens accompanied Frank. ''Rogue'' never could compete with ''Playboy'' and was eventually sold. The next issue, the sixth to appear that year, the last Greenleaf issue carrying the remaining Greenleaf staff on the masthead, was published in December 1965. Of note, the December 1965, 86th issue, the last Greenleaf production, contained: "Hey Look," an interview with
Harvey Kurtzman Harvey Kurtzman (; October 3, 1924 – February 21, 1993) was an American cartoonist and editor. His best-known work includes writing and editing the parodic comic book ''Mad (magazine), Mad'' from 1952 until 1956, and writing the ...
who was a comic book writer at
EC Comics E.C. Publications, Inc., (doing business as EC Comics) is an American comic book publisher. It specialized in horror fiction, crime fiction, satire, military fiction, dark fantasy, and science fiction from the 1940s through the mid-1950s, nota ...
who invented ''Mad'' magazine, and wrote '' Little Annie Fanny'' for ''Playboy''. With the technical demise of ''Rogue'', Frank M. Robinson was offered a job by A.C. Spectorsky at ''Playboy'' but refused. However, he recommended David Stevens, who stayed at ''Playboy'' for more than thirty years, writing non-fiction accounts of his far-flung adventures. For a brief period, Hamling tried to commute from California to Evanston, to keep ''Rogue'' running, but it became unproductive. By late 1965 the word was out to the staff members to find another job in a real hurry, and they did, one by one, leave for greener pastures.''Memoir of an Angry Man'' by Earl Kemp, The Last Stand, 2013, page 254. Finally, before the end of the year, ''Rogue'' was "sold" as a property and the magazine, under Greenleaf's ownership, ceased with the December 1965 issue. Only that wasn't quite the case. The February/March 1966 issue, V11#1, was published by Douglas Publishing Company, Inc., 7046 Hollywood Boulevard, Los Angeles, California but it was an issue prepared by the Greenleaf ''Rogue'' staff. Finally, Hamling sold the magazine. The final Greenleaf-produced issue was already in preparation and was sent to the Douglas Publishing Company, Inc., the new publisher. The ''Rogue'' indicia were not on the issue, nor was the masthead. The last issue contained Fred Pohl’s " Day Million" (Feb. 1966) which won a
Hugo Award The Hugo Award is an annual literary award for the best science fiction or fantasy works and achievements of the previous year, given at the World Science Fiction Convention (Worldcon) and chosen by its members. The award is administered by th ...
, and George Bamber’s "The Man Who Could Not Feel." Alfred Bester's column hung on to that issue, as did the final ''Rogue About Town'' column by Dave Stevens—titled "Hippity Hobbit", a tribute to
J. R. R. Tolkien John Ronald Reuel Tolkien (, 3 January 1892 – 2 September 1973) was an English writer and philologist. He was the author of the high fantasy works ''The Hobbit'' and ''The Lord of the Rings''. From 1925 to 1945, Tolkien was the Rawlinson ...
. The existence and influence of ''Rogue'' have had a powerful effect on American culture due to the broad editorial, artistic, and writing talent it utilized. The ''
Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first editio ...
'' has even determined that Fred Pohl's original story "Day Million" is especially worthy of a citation for first-time use originating a new phrase into the English language. "They met cute," which appears in the middle of the story. As a Greenleaf publication, ''Rogue'' had a lifespan of exactly ten years. After Greenleaf, as a Douglas publication, ''Rogue'' continued for an additional 15 years. Frank M. Robinson followed Hamling to
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, hired to spy on ''Vice'' President Earl Kemp. Frank lasted one month working for the revamped adult book business, and went freelance once again.


Adult paperbacks

All of William "Bill" Hamling's publications, such as ''Imagination'' and ''Imaginative Tales'', are as noteworthy for the entertaining characters involved in their publication as they are as magazines in their own right. Bill Hamling not only founded ''Rogue'', one of the early US men's magazines but went on to develop a pornography publishing empire that eventually ran him afoul of President
Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until his resignation in 1974. A member of the Republican Party, he previously served as the 36th vice president under P ...
and the
FBI The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
in the 1970s and landed him in jail, along with Earl Kemp, his long-time friend, managing editor of his various enterprises and vice-president of Greenleaf. In New York City, popular young science fiction writer Robert Silverberg discovered adult paperback publisher Bedside Books. Then (1959), Silverberg was looking for new markets to conquer. Adult paperback publisher Bedside Books looked like a natural. In short order, Silverberg was selling them manuscripts that appeared under the bylines of David Challon and Mark Ryan. Silverberg realized the new market direction could be the answer to many writers’ wildest dreams in the very soon. Harlan Ellison, along with his wife Charlotte tein was preparing to move to Evanston, Illinois, to work for William Hamling as an associate editor for ''Rogue''. Silverberg approached Ellison with the glorious possibilities for the future of energetic young writers and had him all primed and ready for William Hamling so Ellison could lay out the road map to Silverberg's glorious vision in front of Hamling. Everyone thought Ellison was in Evanston to work on ''Rogue'', Hamling's ''Playboy''-type men's magazine. Even Harlan thought so at times, and talked about it incessantly, thereby furthering his modest reputation.''Memoir of an Angry Man'' by Earl Kemp, The Last Stand, 2013, page 43.http://www.efanzines.com/EK/eI2/index.htm "Have Typewriter; Will Whore for Food" by Earl Kemp Hamling liked the idea of the proposed books and grasped the concept of the throwaway sleazy paperback firmly in his hands. After a bit of formulation, Hamling sent Ellison back to
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
to start the money-making wheels in motion. Harlan Ellison went straight to Robert Silverberg to report on his success with Hamling in the initial set-up phase of the operation. It was Silverberg, not Ellison, who took the proposal to Scott Meredith of the Scott Meredith Literary Agency that eventually opened the doors to the fabled black box clandestine enterprise that virtually flooded the country with hard-core pornography. Thus, as Hamling began publishing Nightstand Books virtually all its books were fed to it via black boxes (normal submissions were in gray boxes) and a Grand Central Station post office box. The books not only fetched an immediate $1,000 in payment, but they also earned royalties which Hamling paid promptly. In 1960 and 1961, Silverberg was writing a book every other week for this series, many of them published under the ‘Don Elliott’ pseudonym. Others writing these books included Lawrence Block and Donald Westlake who subsequently rewrote several of his as mystery novels. Harlan Ellison, in 1959, came into his own. William Hamling was taking Ellison's proposition literally and setting him up to be the King of Pornography at Blake Pharmaceuticals right down the hallway from ''Rogue'' magazine under Hamling's watchful eyes. All Harlan had to do was figure out how to make it all work, locate the pieces, grease up the machine, and get it running. It wasn’t easy being the only first and original genuine King of Pornography. In the beginning, those books appeared under the imprint of Nightstand Books and were produced by a corporation named Freedom Publishing Company. Illinois corporate law, at the time, required three legal Illinois residents to become a corporation. Freedom Publishing were three ex-coworkers from the Ziff-Davis Chicago era William L. Hamling, Raymond A. Palmer, and Richard S. Shaver. However, since both Palmer and Shaver had become residents of Wisconsin, Freedom Publishing was closed. Now a defunct Illinois corporation it was purchased cheaply by William Hamling. After his purchase two titles were published every month by his new re-incorporated company, Blake Pharmaceuticals, in Evanston, Illinois.''Memoir of an Angry Man'' by Earl Kemp, The Last Stand, 2013, page 48. Once reincorporated, Hamling redirected Blake Pharmaceuticals into publishing pornography and Harlan Ellison was running the whole show while seemingly running ''Rogue'' instead. In those days, despite the popular acceptance of hard-core pornography in movie theaters all across the country, an operation like Blake Pharmaceuticals was at the very least frowned upon and was kept, as much as possible, completely under cover. Producing Nightstand Books turned out to be more work than Harlan Ellison had originally expected to be involved with while operating Blake Pharmaceuticals. So much so that, in early 1960, Harlan quit. He returned to New York City where he stayed with Ted White, a jazz reviewer for ''Rogue'' at the time, for a while. Harlan did, however, continue to write cover blurbs for the books from there for a long time, at $45 per blurb. For a while, it was Harlan's major source of income. Back home at Blake Pharmaceuticals, Frank M. Robinson, under orders from his boss at ''Rogue'', filled in as editor of Nightstand Books with the help of some reliable freelance editors. Evanston was home to
Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...
, the
Medill School of Journalism The Medill School of Journalism (branded as Northwestern Medill; formally the Medill School of Journalism, Media, Integrated Marketing Communications) is the journalism school of Northwestern University. It offers both undergraduate and graduat ...
, etc., and overflowed with an abundance of competent, willing freelancers. Only Frank didn't like being forced to help with the operation and felt he had his hands full being the real editor of ''Rogue''.''Cult Magazines: A to Z'', "''Rogue''," by Earl Terry Kemp, Nonstop Press, 2009, pages 168-169. At the same time, in New York, Harlan Ellison was arrested in early September 1960 for possession of a handgun, brass knuckles, and a switchblade. He briefly resided in
The Tombs The Tombs was the colloquial name for Manhattan Detention Complex (formerly the Bernard B. Kerik Complex during 2001–2006), a former municipal jail at 125 White Street in Lower Manhattan, New York City. It was also the nickname for three prev ...
and wrote a real piss-off report about it that inspired William Hamling again. All he needed was for Harlan to return to Evanston and take over where he left off, only this time it would be under the brand-new disguise as editor of Regency Books, which would appear and pretend to be a straight book publisher. One of the earliest titles, Hamling assured him, would be '' Memos From Purgatory'', Harlan's fictionalized account of his arrest and incarceration. Harlan Ellison was once again crowned King of Pornography at Blake Pharmaceuticals, now aka Regency Books.''Memoir of an Angry Man'' by Earl Kemp, The Last Stand, 2013, page 49. In 1961, Ajay Budrys replaced Ellison. Earl Kemp began his tenure at Blake, along with the introduction of two new lines, Idle-Hour Books and Leisure Readers. Simultaneously, Larry Shaw was hired. Shaw briefly replaced Budrys when he left to work for Playboy Press, in their book division. Shortly after that, Larry Shaw accepted the job he wanted and dreamed over all the time he worked at Blake, as an editor for one of the imprints of Blake's competing Milton Luros pornography organization, American Arts Enterprises, in Los Angeles. Finally, after years of patiently waiting, Earl Kemp inherited the crown of the King of Pornography by default; he was the only one Bill Hamling could trust to hang around for a while. Earl Kemp became the fourth King of Pornography at Blake Pharmaceuticals and held onto the crown for a full decade.


References

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External links


''Rogue Magazine'' (New Editions)


* ttp://www.high-priestess.com/rogue1960.html ''Rogue'' (March 1960): "Nina Simone, Tempestuous Talent" by Sidney Lazard
''Rogue'' checklist


Defunct magazines published in the United States Magazines disestablished in 1967 Magazines established in 1956 Men's magazines published in the United States