Roger Blackwell is an American

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

expert and public speaker. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc.,

Abercrombie & Fitch Abercrombie & Fitch Co. (A&F) is an American lifestyle store, lifestyle retailer, founded in 1892 which focuses on contemporary clothing targeting customers in their early 20's to mid 40's. Headquartered in New Albany, Ohio, the company operate ...

, and Worthington Foods. Blackwell was a long-time marketing professor at

Ohio State University The Ohio State University (Ohio State or OSU) is a public university, public Land-grant university, land-grant research university in Columbus, Ohio, United States. A member of the University System of Ohio, it was founded in 1870. It is one ...

and has also taught at

Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...

Cape Town University The University of Cape Town (UCT) (, ) is a public research university in Cape Town, South Africa. Established in 1829 as the South African College, it was granted full university status in 1918, making it the oldest university in South Afri ...

in South Africa, and Guelph University in Canada. Sales and Marketing Executives International named him an Outstanding Marketing Professor in America. He is known for his model of the consumer decision-making process. Blackwell has published more than twenty-five books and research reports. His most notable publications include: * ''Consumer Behavior'', 10th edition (he is a co-author); a textbook used in several languages internationally. * ''Brands That Rock'' on the interaction of

rock and roll Rock and roll (often written as rock & roll, rock-n-roll, and rock 'n' roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from African ...

and

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

strategy. * ''From Mind to Market,'' which discusses transforming supply chains into demand chains. * ''Customers Rule!'' which contains suggestions and solutions for online businesses. * ''From the Edge of the World'' on global marketing strategies. He published a major report with Dr. Tom Williams, Consumer-Driven Health Care, describing how to use HSAs to reduce health care costs, and has published over 100 articles in multiple scholarly and trade journals. In 1999, Worthington Foods discussed a possible merger with the

Kellogg Company Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack f ...

where Blackwell served as a board member. The stock price of Worthington dropped to half its eventual sale price. 6,000 people had bought Worthington Foods shares, including hundreds of associates of Worthington directors and employees. Two of the shareholders were an employee of Roger's consulting firm and her husband, who bought additional shares in the IRA accounts. Roger Blackwell and the two employees were convicted of insider trading. Blackwell received a six-year prison sentence and a fine of one million dollars. Blackwell maintains his innocence, believing his policy of not commenting about board meetings was the appropriate response to people who asked about the company. Today, Blackwell is a frequent speaker at corporate seminars and university classes on behavioral economics, marketing, and ethics.

Notes

External links

Worthington FoodsKellogg Company
{{DEFAULTSORT:Blackwell, Roger Ohio State University faculty Marketing speakers Living people Year of birth missing (living people)