Rockwell Automation, Inc. is an American provider of industrial
automation
Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...
and
digital transformation technologies headquartered in
Milwaukee
Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
, Wisconsin. Its brands include
Allen-Bradley, FactoryTalk software and LifecycleIQ Services. Rockwell Automation employs approximately 27,000 people and has customers in more than 100 countries worldwide.
History
Early years
Rockwell Automation began in 1903 as the Compression Rheostat Launch Company. It was founded by Dr. Stanton Allen and
Lynde Bradley with an initial investment of $1000.
In 1904, 19-year-old
Harry Bradley joined his brother in the business, and the company's first patented product, a carbon disc compression-type motor controller for industrial cranes, was demonstrated at the
St. Louis World's Fair the same year. In 1909, the company was renamed the Allen-Bradley Company.
Allen-Bradley expanded rapidly during
World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
in response to government-contracted work. Its product line grew to include automatic starters, switches, circuit breakers, relays, and other electric equipment. After the war, the company grew its miniature
rheostat business to support the burgeoning radio industry. By the middle of the 1920s, nearly 50 percent of the company's sales were attributed to the radio department. The year 1929 closed with record company sales of $3 million.
By 1932, at the start of the
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
, the company was posting record losses. It reduced its workforce and cut wages by 50%. Throughout this period, Lynde Bradley supported an aggressive research and development approach intended to "develop the company out of the Depression." By 1937, Allen-Bradley employment had rebounded to pre-Depression levels and company sales reached an all-time high of nearly $4 million.
Mid-late 20th century
World War II fueled unprecedented levels of production, with 80% of the company's orders being war-related. Wartime orders were centered on two broad lines of products: industrial controls to speed production, and electrical components or radio parts used in a wide range of military equipment. Allen-Bradley expanded its facilities numerous times during the 1940s to meet wartime production needs. With Fred Loock serving as president and Harry Bradley as chairman, the company began a major $1 million, two-year expansion project in 1947. The company completed additional expansions at its Milwaukee facilities in the 1950s and 1960s, including the
Allen-Bradley clock tower.
During the 1970s, the company expanded its production facilities and markets and entered the 1980s as a global company. In 1981, the company introduced a new line of
programmable logic controller
A programmable logic controller (PLC) or programmable controller is an industrial computer that has been ruggedized and adapted for the control of manufacturing processes, such as assembly lines, machines, robotic devices, or any activity that ...
s.
In 1985,
Rockwell International purchased Allen-Bradley for $1.651 billion; this was the largest acquisition in Wisconsin's history to date. For all intents and purposes, Allen-Bradley took over Rockwell's industrial automation division.
The 1990s featured continued technology development, including the company's launch of its software business. Rockwell International developed PowerFlex, a manufacturing software and technology in the 1990s. Rockwell International also acquired a power systems business, composed of Reliance Electric and Dodge. These two brands, combined with control systems brands Allen-Bradley and Rockwell Software, were marketed as Rockwell Automation.
21st century

In 2001, Rockwell International split into two companies. The industrial automation division became Rockwell Automation, while the
avionics
Avionics (a portmanteau of ''aviation'' and ''electronics'') are the Electronics, electronic systems used on aircraft. Avionic systems include communications, Air navigation, navigation, the display and management of multiple systems, and the ...
division became
Rockwell Collins
Rockwell Collins, Inc. was a multinational corporation headquartered in Cedar Rapids, Iowa, providing avionics and information technology systems and services to government agencies and aircraft manufacturers. It was formed when the Collins Radi ...
. The split was structured so that Rockwell Automation was the legal successor of Rockwell International, while Rockwell Collins was the spin-off. Rockwell Automation retains Rockwell International's stock price history and continues to trade on the New York Stock Exchange under the symbol "ROK".
In 2007, Reliance Electric Drives and
Dodge Bearings were spun off from the company.
In February 2019, Rockwell Automation and
Schlumberger entered a joint venture to create Sensia, the oil and gas industry's first fully integrated automation solutions provider. Rockwell was later announced as a founding member of the ISA Global Cybersecurity Alliance to help advance readiness and awareness in manufacturing.
Another partnership was formed in November 2019 with
Accenture's
Industry X to help deliver greater industrial supply chain optimization. Simulation software provider
Ansys and Rockwell Automation also allied to help customers design simulation-based digital twins of products, processes, and manufacturing.
In May 2023, ''
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' reported that Rockwell Automation was under a U.S. federal investigation regarding potential access to its software by the
Chinese government through company employees in
Dalian
Dalian ( ) is a major sub-provincial port city in Liaoning province, People's Republic of China, and is Liaoning's second largest city (after the provincial capital Shenyang) and the third-most populous city of Northeast China (after Shenyang ...
.
Business operations
In 2021, Rockwell Automation adjusted its organizational structure into three operating segments—Intelligent Devices, Software & Control, and Lifecycle Services.
Rockwell Automation has three primary areas of business operations:
Allen-Bradley—automated components and integrated control systems for safety, sensing, industrial, power, and motion control.
FactoryTalk—software that supports advanced industrial applications including system design, operations, plant maintenance, and analytics.
LifecycleIQ Services—services to help connect, secure, mobilize, and scale manufacturing operations.
See also
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References
External links
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{{Authority control
Companies listed on the New York Stock Exchange
Technology companies established in 1903
Manufacturers of industrial automation
Manufacturing companies based in Milwaukee
MES software
1903 establishments in Wisconsin
Electric motor manufacturers