''Rock en tu idioma'' was a publicity campaign -- resulting in a series of rock albums -- initiated by the

BMG BMG may refer to: Organizations Music publishing companies * Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008 ** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that was pur ...

Ariola Ariola (also known as Ariola Records, Ariola Express, Ariola-Eurodisc and BMG Ariola) is a German record label. In the late 1980s, it was a subsidiary label of the Bertelsmann Music Group, which in turn has become a part of the international ...

music label, which other labels later also joined, to promote and distribute the music of Mexican, Spanish and Argentine bands. Between 1986 and 1991 the campaign was part of a musical movement in

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

, and of the boom that arose from what became known as the Movida Madrileña. The campaign's goal was to spread the music of rock bands in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

. It created compilation albums from the music of various artists who might not have gotten as much attention from a solo release. Several concerts were also organized to leverage the excitement. The ''Rock en tu idioma'' albums were very popular in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

by the late 1980s, and included music from rock groups whose work would have been difficult to find elsewhere; many had not previously released an album and were quite unknown. The ''15 años de Rock en tu idioma'' album distributed by

is a good example. was the station which first began playing rock in Spanish in Mexico, and produced a

Miguel Ríos Miguel Ríos Campaña (born 7 June 1944) is a Spanish singer and composer. He is one of the pioneers of rock and roll in Spain. Biography Ríos was born in La Cartuja, a neighborhood of Granada. The youngest of seven children, he went to wor ...

concert at the Plaza de Toros. Later, the Espacio 59 AM station broadcast Spanish-language rock only in the final three years of the 80s. This was critical to the success of ''Rock en tu idioma''. Rockotitlán was a venue where many of these groups played, located off the Insurgentes avenue (south) in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. Many bands got their start playing at this venue, of which several went on to obtain professional recording contracts. Bands like

Maldita Vecindad La Maldita Vecindad y los Hijos del Quinto Patio (, usually called only "La Maldita") is a band formed in Mexico City in 1985. They are pioneers of rock en español and one of the most influential rock bands in Mexico. They first made an impact ...

Fobia Fobia is a Music of Mexico, Mexican rock en español band from Mexico City. History The band was formed in 1987 by Leonardo de Lozanne and :es:Francisco Huidobro, Francisco "Paco" Huidobro, brother of :es:Micky Huidobro, Micky Huidobro of Molot ...

, Panteón Rococo, Los Amantes de Lola,

Caifanes Caifanes is a Mexican rock band formed in Mexico City in 1986. The group achieved commercial success during the late 1980s and early 1990s. The original lineup of members consisted of Saúl Hernández (vocals and guitar), Sabo Romo (bass), :es:A ...

and others all played their early shows there.

Groups

Argentina

Enanitos Verdes Enanitos Verdes ( "Little green dwarves", roughly equivalent to the English phrase " Little green men") is an Argentine rock band formed in 1979 in Mendoza. History The band started in 1979, with Marciano Cantero (bass, keyboards, vocals ...

Charly García Carlos Alberto García Moreno (born October 23, 1951), better known by his stage name Charly García, is an Argentine singer-songwriter, multi-instrumentalist, composer and record producer, considered one of the most important rock musicians in ...

* G.I.T. *

La Torre La Torre is a municipality composed of the following districts, Balbarda, Blacha, Ávila, Blacha, Guareña, Oco and Sanchicorto located in the Ávila (province), province of Ávila, Castile and León, Spain. According to the 2004 census (Institu ...

Miguel Mateos Miguel Ángel Mateos Sorrentino (born January 26, 1954) is an Argentine rock singer-songwriter from Villa Pueyrredón, Argentina. Outside Argentina he is considered one of the most important exponents of Rock en Español, specially in the 1980s ...

Raúl Porchetto Raúl Porchetto (born November 15, 1949) is an Argentine musician and songwriter. History Porchetto emerged from the Acoustic movement of Argentine rock during the early 1970s, releasing his debut record in 1972, following the subgenre's popu ...

Soda Stereo Soda Stereo was an Argentine rock band formed in Buenos Aires in 1982. The band's membership consisted of singer-guitarist Gustavo Cerati, bassist Zeta Bosio and drummer Charly Alberti. During their career, the band released seven studio a ...

Virus A virus is a submicroscopic infectious agent that replicates only inside the living Cell (biology), cells of an organism. Viruses infect all life forms, from animals and plants to microorganisms, including bacteria and archaea. Viruses are ...

* * * (Félix Pando) *

Mexico

* * * *

Botellita de Jerez Botellita de Jerez was a Mexican rock band, formed in Mexico City in 1982. Their music is a fusion of rock, cumbia, and Mexican traditional music like mariachi and son, creating the genre called guacarrock (rock and guacamole). The band was alway ...

Coda Coda or CODA may refer to: Arts, entertainment, and media Films * Movie coda, a post-credits scene * ''Coda'' (1987 film), an Australian horror film about a serial killer, made for television *''Coda'', a 2017 American experimental film from Na ...

* Culver *

Kenny y los Eléctricos Kenny y los Eléctricos is a rock band founded in 1980 by the singer and band leader Kenny Aviles, who has been called "the mother of Mexican rock". The band started in Los Angeles, where they made their first public appearances under the name Ke ...

* La Cruz (band) * Los Amantes de Lola * Maldita Vecindad y los Hijos del Quinto Patio *

Maná Maná () is a Mexican pop rock band formed in 1981. Originally called Sombrero Verde, the current lineup of members is vocalist-guitarist Fher Olvera, drummer Alex González (musician), Alex González, guitarist Sergio Vallín and bassist Juan ...

, considered one of the most successful Mexican rock bands * * Ritmo Peligroso * Rostros Ocultos

Spain

Alaska y Dinarama Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the northe ...

* Danza Invisible *

Duncan Dhu Duncan Dhu is a Spanish group created in San Sebastián, Spain in 1984. Its original members were Mikel Erentxun (former singer in "Aristogatos"), Diego Vasallo and Juan Ramón Viles (former members of "Los Dalton"). Nowadays, it mainly consis ...

Hombres G Hombres G ("G-Men") is a Spanish pop rock band, formed in Madrid in 1983. They are widely considered one of Spain's most prominent pop groups of the 1980s and early 1990s. The band consists of lead vocalist and bassist David Summers, lead guita ...

* * La Unión * Los Toreros Muertos * Nacha Pop * Orquesta Mondragón *

Radio Futura Radio Futura was a Spanish pop rock group. They rose to become one of the most popular bands in Spain during the 1980s and early 1990s. In 1989 they were voted the best Spanish act of the 1980s by the Spanish public. The beginnings In 1979, pa ...

References

{{reflist Rock en español Music of Latin America Rock music Language activists

Groups

Argentina

Mexico

Spain

See also

References