RockResorts is a

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...

brand with roots in the 1950s.

Laurance Rockefeller Laurance Spelman Rockefeller (May 26, 1910 – July 11, 2004) was an American businessman, financier, philanthropist, and conservationist. Rockefeller was the third son and fourth child of John D. Rockefeller Jr. and Abby Aldrich Rockefeller. ...

, founder, began building a series of resorts in 1956 with the establishment of

Caneel Bay Caneel Bay was a resort set on a 170-acre peninsula in the Virgin Islands National Park. The resort, near picturesque beaches, is a vacation destination in the Caribbean. It is located on the northwest side of St. John, US Virgin Islands. The ...

on St. John in the

United States Virgin Islands The United States Virgin Islands, officially the Virgin Islands of the United States, are a group of Caribbean islands and a territory of the United States. The islands are geographically part of the Virgin Islands archipelago and are located ...

. Early properties included the Grand Teton Lodge Company (which, with the Jackson Lake Lodge and Jenny Lake Lodge, actually preceded Caneel Bay), Dorado Beach Hotel and Golf Club in

Dorado, Puerto Rico Dorado () is a Dorado barrio-pueblo, town and Municipalities of Puerto Rico, municipality on the northern coast of Puerto Rico, west of San Juan, Puerto Rico, San Juan and is located in the northern region of the island, bordering the Atlantic ...

, Little Dix Bay on

Virgin Gorda Virgin Gorda () is the third-largest island (after Tortola and Anegada) and second-most populous of the British Virgin Islands (BVI). Geography Located at about 18 degrees, 30 minutes North, and 64 degrees, 30 minutes West, it covers an area o ...

and

Mauna Kea Beach Hotel The Mauna Kea Beach Hotel is a hotel property on the Kohala Coast of the island of Hawaii. It sits at Kaunaoa Bay. The American Institute of Architects (AIA) awarded the hotel an Honor Award in 1967 citing its "restrained detailing and fine spatial ...

. At some point in the early to mid-1960s, Rockefeller and others began referring to his collection of resort properties as RockResorts. Additional RockResorts during this time included the Woodstock Inn in

Woodstock, Vermont Woodstock is the shire town (county seat) of Windsor County, Vermont, United States. As of the 2020 census, the town population was 3,005. It includes the villages of Woodstock, South Woodstock, Taftsville, and West Woodstock. History Cha ...

, which opened on November 23, 1969, and The Boulders in

Carefree, Arizona Carefree is a town in Maricopa County, Arizona, United States. It is a town north of both Phoenix and Scottsdale, located in the far northeast area of the Phoenix Metropolitan Area. As of the 2020 United States census, the population of th ...

. The company was sold to railroad company

CSX CSX Transportation , known colloquially as simply CSX, is a Railroad classes, Class I freight railroad company operating in the Eastern United States and the Canadian provinces of Ontario and Quebec. Operating about 21,000 route miles () of trac ...

, which combined it with its hotel resort

The Greenbrier The Greenbrier is a luxury resort located in the Allegheny Mountains near White Sulphur Springs in Greenbrier County, West Virginia, in the United States. Since 1778, visitors have traveled to this part of the state to "take the waters" of t ...

. In 1986, CSX sold the

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

, and the original hotel companies were dispersed, though The Greenbrier remained. In 1999, the RockResorts brand was acquired by Olympus Hospitality, and later acquired by

Vail Resorts Vail Resorts, Inc. is an American mountain resort company headquartered in Broomfield, Colorado. The company is divided among divisions that own and operate 42 mountain resorts in four countries, along with hotels, lodging, condominiums, and gol ...

in 2001. Today, the brand is headquartered in

Broomfield, Colorado Broomfield is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county located in the United States, U.S. Colorado, state of Colorado. It has a consolidated government which operates under Article XX, Sect ...

.Vail Resorts Corporate Website
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External links

RockResorts official website

Notes

{{DEFAULTSORT:Rockresorts Hotel chains in the United States Re-established companies