Robinsons is an English

fruit drink A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

brand owned by

Britvic Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands. Hi ...

. Robinsons has a

royal warrant A royal warrant is a document issued by a monarch which confers rights or privileges on the recipient, or has the effect of law. Royal warrant may refer to: * Royal warrant of appointment, warrant to tradespeople who supply goods or services to a r ...

from the monarch and was an independent company until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley,

Barley water Barley water is a traditional drink consumed in various parts of the world. It is made by boiling barley grains in water, then (usually) straining to remove the grains, and possibly adding other ingredients, for example sugar. Variations * Kykeo ...

, Select and Squash'd; the range formerly also included Fruit Spring. For the

Diamond Jubilee of Elizabeth II The year 2012 marked the Diamond Jubilee of Elizabeth II being the 60th anniversary of the accession of Queen Elizabeth II on 6 February 1952. The only diamond jubilee celebration for any of Elizabeth's predecessors was in 1897, for the 60th an ...

, Strawberry and Cream was added to the range. Robinsons sales for 2009 (across all its ranges) totalled £307 million in 2009. Robinson's has been the official supplier of drinks to Wimbledon tennis tournament, its barley water being conspicuous by its presence, and sponsored the championship fortnight from 1935 to 2022.

Products

Fruit Shoot

Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a supposedly healthier alternative to fizzy drinks, and are offered as one of the drink options for

McDonald's McDonald's Corporation is an American multinational fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...

Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink" (the juice content is only 8%). The regular Fruit Shoot range with the green top is a full sugar product and does not contain aspartame (the No Added Sugar version with the grey top does). Although the grey top range has no added sugar, it contains Potassium Sorbate (Preservative) and Sodium Citrate, plus natural colourings and

malic acid Malic acid is an organic compound with the molecular formula . It is a dicarboxylic acid that is made by all living organisms, contributes to the sour taste of fruits, and is used as a food additive. Malic acid has two stereoisomeric forms ( ...

. It is sold in a sports-style bottle, and since its launch in 2000 has become the best-selling children's ready-to-drink still beverage in the UK, beating better-established brands such as

Ribena Ribena ( ) is a brand of blackcurrant-based soft drink (both uncarbonated and carbonated), and fruit drink concentrate designed to be mixed with water. It is available in bottles, cans and multi-packs. Originally of British origin, it was pr ...

. In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.

Fruit Creations

In January 2018, Robinsons launched their Fruit Creations range, specifically targeting adults.

References

External links

* Soft drinks British brands British Royal Warrant holders Juice brands {{soft-drink-stub