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Robert Scoble (born January 18, 1965) is an American
blogger A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
, technical evangelist, and
author In legal discourse, an author is the creator of an original work that has been published, whether that work exists in written, graphic, visual, or recorded form. The act of creating such a work is referred to as authorship. Therefore, a sculpt ...
. Scoble is best known for his
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
, ''Scobleizer'', which came to prominence during his tenure as a technology evangelist at
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
. He later worked for
Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...
as a video blogger, and then
Rackspace Rackspace Technology, Inc. is an American cloud computing company based in San Antonio, Texas. It also has offices in Blacksburg, Virginia, Blacksburg, Virginia and Austin, Texas, as well as in Australia, Canada, United Kingdom, India, Dubai, Sw ...
and the Rackspace-sponsored community site ''Building 43'' promoting breakthrough technology and startups.


Early life and education

Scoble was born in New Jersey in 1965, and grew up about a kilometer from
Apple Computer Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ...
’s head office in
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
. In 1993, he dropped out without finishing his degree in
journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree of accuracy. The word, a noun, applies to the journ ...
from
San Jose State University San José State University (San Jose State or SJSU) is a Public university, public research university in San Jose, California. Established in 1857, SJSU is the List of oldest schools in California, oldest public university on the West Coast of ...
’s School of Journalism and Mass Communications.


Career


Microsoft

In June 2003, Scoble accepted a position at Microsoft. ''
The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' described Scoble’s influence in its February 15, 2005 edition: An article that describes Scoble’s role at Microsoft On June 10, 2006, Scoble announced Robert posting about why he left Microsoft he was leaving Microsoft to join Podtech.net as vice president of media development with a higher salary accompanied by "a quite aggressive stock option" offer that would have made him wealthy if his new company had succeeded. According to
Alexa Internet Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other info ...
that day had the biggest traffic to his blog and PodTech over their lifetime. June 28, 2006 was his last day at Microsoft.


Fast Company

On December 11, 2007, while taking part in a panel discussion at the LeWeb3 Conference, he inadvertently leaked news (by loading up a post on
TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...
) that he would be leaving PodTech on January 14, 2008, and was likely to join Fast Company. He acknowledged the news on his blog on December 12 but stated that he had not yet signed on with Fast Company. He did a video interview about his plans and leased studio space from
Revision3 Revision3 was a San Francisco, California, San Francisco–based Multi-channel network, multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidia ...
. On March 3, 2008, Scoble launched FastCompany.tv with two shows: FastCompany Live and ScobleizerTV. He characterizes the first as "a show done totally on cell phones." The second is similar to his previous show on PodTech, only with better equipment and a camera operator. The show is recorded with two cameras in 720p HD..


Rackspace and Building 43

On March 14, 2009, Scoble announced via his blog and on the Gillmor Gang that he was joining
Rackspace Rackspace Technology, Inc. is an American cloud computing company based in San Antonio, Texas. It also has offices in Blacksburg, Virginia, Blacksburg, Virginia and Austin, Texas, as well as in Australia, Canada, United Kingdom, India, Dubai, Sw ...
. As part of his work there, he teamed up with the company to develop Building 43, a new content and social networking website aimed to help grow new startups and promote groundbreaking technology. In 2012, Building 43 was re-branded as ''Small Teams, Big Impact''. Scoble left Rackspace to join UploadVR in 2016 as an entrepreneur in residence.


Allegations of sexual harassment and assault

On October 20, 2017, the news outlet
BuzzFeed BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to ...
published a story that alleges that in 2010, Scoble sexually assaulted Michelle Greer, his
Rackspace Rackspace Technology, Inc. is an American cloud computing company based in San Antonio, Texas. It also has offices in Blacksburg, Virginia, Blacksburg, Virginia and Austin, Texas, as well as in Australia, Canada, United Kingdom, India, Dubai, Sw ...
coworker, and Quinn Norton, a technology journalist. Scoble apologized after the BuzzFeed article was published, saying that he has been working towards making amends ever since becoming sober two years ago. However, several women countered this claim, reporting that he made inappropriate advances during the time period he claimed to be sober. Days later, he deleted his apology, and proclaimed his innocence in a blog post that also announced his new company, LightPitch. One immediate reaction was by the VR/AR Association (VRARA), stating: "In light of recent news and allegations of sexual harassment by Robert Scoble, the VR/AR Association has formally removed Robert from our Board of Advisors. Our organization does not condone harassment of any kind, and feel that this is the best course of action." Scoble resigned from the Transformation Group, his AR consulting firm, which he co-founded in late 2016.


Appearances

In November, 2013, Scoble was co-keynote speaker with Shel Israel at the 2013
Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets related products and services. It is a member of the S&P/ASX 20 stock index, and is Australia's largest telecomm ...
Australian Digital Summit. Scoble and Israel talked to their book titled "Age of Context: Mobile, Sensors, Data and the Future of Privacy". On April 1, 2008, ''
The Register ''The Register'' (often also called El Reg) is a British Technology journalism, technology news website co-founded in 1994 by Mike Magee (journalist), Mike Magee and John Lettice. The online newspaper's Nameplate_(publishing), masthead Logo, s ...
'' ran an April fool's spoof claiming Robert Scoble was actually an IBM bot. On November 14, 2007, he was a contestant on a
game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
at NewTeeVee Live featuring other
internet celebrities An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large ...
such as Veronica Belmont, Casey McKinnon, Cali Lewis,
Kevin Rose Robert Kevin Rose (born 1977) is an American entrepreneur, Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's ''The Screen Savers''. From 2012 to 2015, he was ...
, Justin Kan, and others. On November 6, 2006, Scoble appeared as a panelist on a Chinese Software Professionals Association event called "The New Age of Influence: The Impact of Social Computing on Media and Marketing"..


Milliscoble

In September 2008, Follow cost, a website that calculated how annoying it would be to follow anyone on
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, invented the milliscoble unit of measurement defined as: "1/1000 of the average daily Twitter status updates by Robert Scoble as of 10:09 CST September 25, 2008." At that time, Scoble was averaging 21.21 tweets per day, so a milliscoble is 0.02121 tweets per day. A person with a milliscoble rating of 1000 will be as annoying to follow as Scoble.


Personal life

He is married to Maryam Ghaemmaghami Scoble. Although he considers himself an agnostic, he converted to Islam at the time of the marriage. He has three sons, one with autism..


Bibliography

* * *Scoble, Robert; Israel, Shel (November 2016). ''The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything''. Patrick Brewster Press. . *Cronin, Irena; Scoble, Robert (May 2020). ''The Infinite Retina''. Packt Publishing.


References


External links

*
The Scoble Effect by Mark Fidelman
{{DEFAULTSORT:Scoble, Robert American video bloggers Microsoft employees San Jose State University alumni 1965 births Living people Technology evangelists American agnostics Converts to Islam People from Piscataway, New Jersey People from Half Moon Bay, California