LeRoy Robert Ripley (February 22, 1890 – May 27, 1949)
was an American
cartoonist
A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comics illustrators/artists in that they produce both the litera ...
,
entrepreneur
Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.
An entreprene ...
, and amateur
anthropologist
An anthropologist is a scientist engaged in the practice of anthropology. Anthropologists study aspects of humans within past and present societies. Social anthropology, cultural anthropology and philosophical anthropology study the norms, values ...
, who is known for creating the ''
Ripley's Believe It or Not!'' newspaper panel series, television show, and radio show, which feature odd facts from around the world.
Subjects covered in Ripley's cartoons and text ranged from sports feats to little-known facts about unusual and exotic sites. He also included items submitted by readers, who supplied photographs of a wide variety of small-town American trivia ranging from
unusually shaped vegetables to oddly marked domestic animals, all documented by photographs and then depicted by his drawings.
Biography
LeRoy Robert Ripley was born on February 22, 1890, in
Santa Rosa, California
Santa Rosa (Spanish language, Spanish for "Rose of Lima, Saint Rose") is a city in and the county seat of Sonoma County, California, Sonoma County, in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, Bay A ...
, although his exact birthdate is disputed.
He dropped out of high school after his father's death to help his family, and at age 16, he began working as a sports cartoonist for various newspapers. In 1913, he moved to New York City.
While drawing cartoons for ''
The New York Globe'' newspaper, he created his first "Believe It or Not!" cartoon, published in the December 19, 1918, issue. With a positive response from readers, the cartoon began appearing weekly.
In 1919, Ripley married fourteen-year-old film actress
Beatrice Roberts, a child 15 years his junior. He made his first trip around the world in 1922, publishing his travel journal in the newspapers. He became fascinated with unusual and exotic foreign locales and cultures. Because he took the veracity of his claims quite seriously, in 1923, he hired a researcher and
polyglot named
Norbert Pearlroth as a full-time assistant. In 1926, Ripley's cartoons moved from the ''New York Globe'' to the ''
New York Post
The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative
daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
''.
Throughout the 1920s, Ripley continued to broaden the scope of his work and his popularity increased greatly. He published a guide to the game of
American handball
American handball, known as handball in the United States and sometimes referred to as wallball, is a sport in which players use their hands to hit a small, rubber ball against a wall such that their opponent(s) cannot do the same without the ba ...
in 1925. In 1926, he became the New York State handball champion and also wrote a book on boxing. With a proven track record as a versatile writer and artist, he attracted the attention of publishing mogul
William Randolph Hearst
William Randolph Hearst (; April 29, 1863 – August 14, 1951) was an American newspaper publisher and politician who developed the nation's largest newspaper chain and media company, Hearst Communications. His extravagant methods of yellow jou ...
, who managed the
King Features Syndicate. In 1929, Hearst was responsible for ''Believe It or Not!'' making its syndicated debut in 360 newspapers and 17 languages worldwide. With the success of this series assured, Ripley capitalized on his fame by getting the first book collection of his newspaper panel series published.
On November 3, 1929, he drew a panel in his syndicated cartoon saying "Believe It or Not, America has no national anthem." Despite the widespread belief that "
The Star-Spangled Banner
"The Star-Spangled Banner" is the national anthem of the United States. The lyrics come from the "Defence of Fort M'Henry", a poem written by American lawyer Francis Scott Key on September 14, 1814, after he witnessed the bombardment of Fort ...
", with its lyrics by
Francis Scott Key
Francis Scott Key (August 1, 1779January 11, 1843) was an American lawyer, author, and poet from Frederick, Maryland, best known as the author of the poem "Defence of Fort M'Henry" which was set to a popular British tune and eventually became t ...
set to the music of the English drinking song "
To Anacreon in Heaven", was the United States national anthem, Congress had never officially made it so. In 1931,
John Philip Sousa
John Philip Sousa ( , ; November 6, 1854 – March 6, 1932) was an American composer and conductor of the late Romantic music, Romantic era known primarily for American military March (music), marches. He is known as "The March King" or th ...
published his opinion in favor of giving the song official status, stating, "it is the spirit of the music that inspires" as much as it is Key's "soul-stirring" words. By a law signed on March 3, 1931, by President
Herbert Hoover
Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was the 31st president of the United States, serving from 1929 to 1933. A wealthy mining engineer before his presidency, Hoover led the wartime Commission for Relief in Belgium and ...
, "The Star-Spangled Banner" was adopted as the national anthem of the United States.
Ripley prospered during the Great Depression, netting $500,000 a year by the end of the 1930s. He employed a large staff of researchers, artists, translators, and secretaries to handle a deluge of suggestions for new oddities to report – and he traveled the world in search of curiosities and expanded his media to include radio and Hollywood. He started building museums in major cities. Funding for Ripley's highly publicized global travels were provided by the Hearst organization. Always in search of the bizarre, he recorded live radio shows underwater and from the sky, the
Carlsbad Caverns, the bottom of
the Grand Canyon, snake pits, and other exotic locales. The next year, he hosted the first of a series of two dozen ''Believe It or Not!'' theatrical short films for
Warner Bros.
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
and
Vitaphone
Vitaphone was a sound film system used for feature films and nearly 1,000 short subjects made by Warner Bros. and its sister studio First National Pictures, First National from 1926 to 1931. Vitaphone is the last major analog sound-on-disc sys ...
, and King Features published a second collected volume of ''Believe it or Not!'' panels. He also appeared in a Vitaphone musical short, ''Seasons Greetings'' (1931), with
Ruth Etting,
Joe Penner,
Ted Husing,
Thelma White,
Ray Collins, and others. After a trip to Asia in 1932, he opened his first museum, the
Odditorium, in
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
in 1933. The concept was a success, and at one point, Odditoriums were in
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
,
Dallas
Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
,
Cleveland
Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
, San Francisco, and New York City. By this point in his life, Ripley had been voted the most popular man in America by ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', and Dartmouth College awarded him an honorary degree.
World travel became impossible during World War II, so Ripley concentrated on charity pursuit. In 1948, the year of the 20th anniversary of the ''Believe it or Not!'' cartoon series, the ''Believe it or Not!'' radio show drew to a close and was replaced with a ''Believe it or Not!'' television series. This was a rather bold move on Ripley's part, because of the small number of Americans with access to television at this early time in the medium's development. He completed only 13 episodes of the series before he became incapacitated by severe health problems. On May 27, 1949, at age 59, he died from a
heart attack
A myocardial infarction (MI), commonly known as a heart attack, occurs when Ischemia, blood flow decreases or stops in one of the coronary arteries of the heart, causing infarction (tissue death) to the heart muscle. The most common symptom ...
in New York City. He was buried in his home town of
Santa Rosa in the
Oddfellows Lawn Cemetery, which is adjacent to the Santa Rosa Rural Cemetery.
The comic strip

Ripley's cartoon series was estimated to have 80 million readers worldwide, and he is said to have received more mail than the President of the United States. He became a wealthy man, with homes in New York and Florida, but he always retained close ties to his home town of Santa Rosa, California, and he made a point of bringing attention to the
Church of One Tree, a church built entirely from the wood of a single 300-ft (91.4-m)-tall
redwood
Sequoioideae, commonly referred to as redwoods, is a subfamily of Pinophyta, coniferous trees within the family (biology), family Cupressaceae, that range in the Northern Hemisphere, northern hemisphere. It includes the List of superlative tree ...
tree, which stands on the north side of Juilliard Park in downtown Santa Rosa.
Ripley claimed to be able to "prove every statement he made" because he worked with professional fact researcher Norbert Pearlroth, who assembled ''Believe it or Not!'' array of odd facts and also verified the small-town claims submitted by readers. Pearlroth spent 52 years as the feature's researcher, finding and verifying unusual facts for Ripley, and after Ripley's death, for the King Features syndicate editors who took over management of the ''Believe it or Not!'' panel.
Another employee who edited the newspaper cartoon series over the years was Lester Byck. Others who drew the series after Ripley's death include Don Wimmer, Joe Campbell (1946–1956), Art Slogg, Clem Gretter (1941–1949), Carl Dorese, Bob Clarke (1943–1944), Stan Randall,
Paul Frehm (1938–1975), who became the panel's full-time artist in 1949, and his brother Walter Frehm (1948–1989).
Legacy
Ripley's ideas and legacy live on in
Ripley Entertainment, a company bearing his name and owned since 1985 by the
Jim Pattison Group
The Jim Pattison Group is a Canadian conglomerate based in Vancouver. Jim Pattison, a Vancouver-based entrepreneur, is the chairman, CEO, and sole owner of the company. The Jim Pattison Group, Canada's second largest privately held company, h ...
, a privately held company based in Canada. Ripley Entertainment airs national television shows, features publications of oddities, and has holdings in a variety of public attractions, including Ripley's Aquarium, Ripley's Believe it or Not! Museums, Ripley's Haunted Adventure, Ripley's Mini-Golf and Arcade, Ripley's Moving Theater, Ripley's Sightseeing Trains, Guinness World Records Attractions, and Louis Tussaud's Wax Museums.
[Neal Thompson (2014).]
References
Further reading
* Considine, Bob. ''Ripley: The Modern Marco Polo'' (1961).
* Robbins, Peggy. "Ripley, Robert LeRoy" ''American National Biography'' (1999) https://doi.org/10.1093/anb/9780198606697.article.2000866
*
External links
Ripley's biography & timeline*
*
Ripley Entertainment
{{DEFAULTSORT:Ripley, Robert
Ripley's Believe It or Not!
Amateur anthropologists
20th-century American illustrators
American comics writers
American comics artists
American comic strip cartoonists
American sports cartoonists
American curators
American entertainment industry businesspeople
American pseudoarchaeologists
People from Santa Rosa, California
1890 births
1949 deaths
20th-century American anthropologists