Robert Leonard Lawrence (December 8, 1919 – September 23, 2004) was an American television and film
producer, and co-founder of
Grantray-Lawrence Animation
Grantray-Lawrence Animation was an American animation studio active from 1954 to 1968 and founded by Grant Simmons, Ray Patterson (hence "Grant-Ray"), and Robert L. Lawrence.
This animation company produced commercials and low-budget animated ...
, which is best known for producing the first ''
Spider-Man
Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
'' cartoon series in 1967.
Career
Lawrence graduated from
West Point
The United States Military Academy (USMA), commonly known as West Point, is a United States service academies, United States service academy in West Point, New York that educates cadets for service as Officer_(armed_forces)#United_States, comm ...
in 1943, and served as a
First Lieutenant
First lieutenant is a commissioned officer military rank in many armed forces; in some forces, it is an appointment.
The rank of lieutenant has different meanings in different military formations, but in most forces it is sub-divided into a se ...
and then
Captain
Captain is a title, an appellative for the commanding officer of a military unit; the supreme leader or highest rank officer of a navy ship, merchant ship, aeroplane, spacecraft, or other vessel; or the commander of a port, fire or police depa ...
in the
United States Fifth Army
The United States Army North (ARNORTH) is a formation of the United States Army. An Army Service Component Command (ASCC) subordinate to United States Northern Command (NORTHCOM), ARNORTH is the joint force land component of NORTHCOM. in
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. Following the
Liberation of Italy, he co-founded Foreign Film Productions with fellow soldier
Rod E. Geiger. Together, they secured
distribution Distribution may refer to:
Mathematics
*Distribution (mathematics), generalized functions used to formulate solutions of partial differential equations
*Probability distribution, the probability of a particular value or value range of a varia ...
rights in the United States for
Roberto Rossellini
Roberto Gastone Zeffiro Rossellini (8 May 1906 – 3 June 1977) was an Italian film director, screenwriter and producer. He was one of the most prominent directors of the Italian neorealist cinema, contributing to the movement with films such a ...
's film ''
Rome, Open City
''Rome, Open City'' (), also released as ''Open City'', is a 1945 Italian Italian neorealism, neorealist war film, war drama film directed by Roberto Rossellini and co-written by Sergio Amidei, Celeste Negarville and Federico Fellini. Set in Rom ...
'' and co-produced one of his next films, ''
Paisan''.
After splitting with Geiger in 1946 and resigning his commission in 1947, Lawrence took jobs with
RKO Pictures
RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, is an American film production and distribution company, historically one of the major film studios, "Big Five" film studios of Cinema of the United States, Hollywood's Clas ...
and
NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
and served as vice-president in charge of Eastern operations for Jerry Fairbanks Productions. In 1952, he founded Robert Lawrence Productions, which produced live-action and animated
TV commercials
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...
, employing the talents of animators who had previously worked for
United Productions of America
United Productions of America, better known as UPA, was an American animation studio and later distribution company founded in 1941 as Industrial Film and Poster Service by former Walt Disney Productions employees. Beginning with industrial a ...
, such as
Tissa David,
Gene Deitch
Eugene Merril Deitch (August 8, 1924 – April 16, 2020) was an American illustrator, animator, comics artist, and film director who was based in Prague from the 1960s until his death in 2020. Deitch was known for creating animated cartoons ...
, and
Grim Natwick
Myron "Grim" Natwick ( Nordveig; August 16, 1890 – October 7, 1990) was an American artist, animator, and film director. Natwick is best known for drawing the Fleischer Studios' most popular character, Betty Boop.
Background
Born in Wisc ...
.
Throughout the 1960s and 70s, Robert Lawrence Productions co-produced several of
Jim Henson
James Maury Henson (September 24, 1936 – May 16, 1990) was an American puppeteer, animator, actor, and filmmaker who achieved worldwide notability as the creator of the Muppets. Henson was also well known for creating ''Fraggle Rock'' ( ...
's
television special
A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of en ...
s, which were filmed at Lawrence's studio in
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
, including ''
Hey, Cinderella!'', ''
The Frog Prince
"The Frog Prince; or, Iron Henry" (, literally "The Frog King or the Iron Henry") is a German fairy tale collected by the Brothers Grimm and published in 1812 in Grimms' Fairy Tales, ''Grimm's Fairy Tales'' (KHM 1). Traditionally, it is the fir ...
,
The Muppet Musicians of Bremen'', and ''
Emmet Otter’s Jug-Band Christmas''. The Toronto branch also produced several Canadian TV series (including ''
Moment of Truth'' and ''
55 North Maple''), the filming of the 1964 American premiere of
Karlheinz Stockhausen
Karlheinz Stockhausen (; 22 August 1928 – 5 December 2007) was a German composer, widely acknowledged by critics as one of the most important but also controversial composers of the 20th and early 21st centuries. He is known for his groun ...
's ''
Momente
''Momente'' (Moments) is a work by the German composer Karlheinz Stockhausen, written between 1962 and 1969, scored for solo soprano, four mixed choirs, and thirteen instrumentalists (four trumpets, four trombones, three percussionists, and two e ...
'', and the 1971
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
film ''
King of the Grizzlies
''King of the Grizzlies'' is a 1970 adventure film directed by Ron Kelly and written by Jack Speirs, Rod Peterson and Norman Wright as a loose adaptation of Ernest Thompson Seton's 1900 novel ''Biography Of A Grizzly''. The film stars John Yesno, ...
''.
In 1954, Lawrence co-founded Grantray-Lawrence Animation with
animators
An animator is an artist who creates images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games. Animat ...
Grant Simmons and
Ray Patterson (whose first names added up to "Grantray"). In 1965, Lawrence decided to bring the Marvel Comics characters to TV through an animated series to be produced by Grantray-Lawrence. ''
The Marvel Super Heroes
''The Marvel Super Heroes'' is an American animated television series starring five comic book superheroes from Marvel Comics. The first TV series based on Marvel Comics, Marvel characters, it debuted in broadcast syndication, syndication on Amer ...
'' premiered in 1966 and ''
Spider-Man
Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
'' in 1967. These were the first appearances of Marvel superheroes in electronic media. Grantray-Lawrence also did sub-contracted work on ''
Top Cat
''Top Cat'' is an American animated sitcom produced by Hanna-Barbera Productions and originally broadcast in prime time on the ABC network. It aired in a weekly evening time slot from September 27, 1961, to April 18, 1962, for a single season ...
'', ''
The Jetsons
''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produc ...
'', ''
The Dick Tracy Show
''The Dick Tracy Show'' is an American animated television series based on Chester Gould's Dick Tracy, comic strip crime fighter. The series was produced from 1961 to 1962 by United Productions of America, UPA.
In the show, Chief of Detectives ...
'', and ''
The Famous Adventures of Mr. Magoo''. The company went bankrupt in 1968 after a protracted legal battle with their distributor,
Krantz Films.
In 1963, Lawrence and Donald Rugoff co-founded Cinema V (which acquired foreign films for distribution within the US), with Lawrence serving as president. Lawrence's other activities at this time include producing the 1965 comedy ''
Harvey Middleman, Fireman''.
In 1971, Lawrence helped his wife Marjorie open The Pillowry, the first store to make handmade pillows from
Oriental rug
An oriental rug is a heavy textile made for a wide variety of utilitarian and symbolic purposes and produced in "Orient, Oriental countries" for home use, local sale, and export.
Oriental carpets can be knotted-pile carpet, pile woven or Kilim, ...
fragments. He dedicated much of his later life to service to West Point (where he co-founded the
Jewish Chapel), the West Point Society of New York (of which he briefly served as president), and the
Directors Guild of America
The Directors Guild of America (DGA) is an entertainment guild that represents the interests of Film director, film and Television director, television directors in the United States motion picture industry and abroad. Founded as the Screen Dir ...
.
[Lawrence 2007.] During this time, he also executive produced the 1983
television film
A television film, alternatively known as a television movie, made-for-TV film/movie, telefilm, telemovie or TV film/movie, is a film with a running time similar to a feature film that is produced and originally distributed by or to a Terrestr ...
''
When Angels Fly''.
Personal life
From 1946 until his death, Lawrence was married to Marjorie Bernstein Lawrence. They had two sons, Peter (b. 1948) and Steven (b. 1953).
References
{{DEFAULTSORT:Lawrence, Robert L.
1919 births
2004 deaths
People from Stamford, Connecticut
United States Military Academy alumni
United States Army personnel of World War II
American film producers