Robert Jakobi (born April 7, 1985) is a Food entrepreneur. He is the former Managing Director and Co Owner of
Metcalfe's Food Company
Metcalfe's Food Company was a privately owned food business founded in 2009 by Julian Metcalfe, the founder of the sandwich chain, Pret A Manger, and Robert Jakobi. Metcalfe's Food Company sold products under two brands Metcalfes Skinny a ...
, which was founded by
Julian Metcalfe
Julian Edward Metcalfe (born 14 December 1959) is a British entrepreneur and founder of food retailers Itsu and Metcalfe's Food Company.
Early life
Metcalfe's mother was Alexa, the widow of Alexander Korda; his paternal grandfather was Edward ...
in 2009.
Early life and education
Robert Jakobi grew up in London and then moved to the US to study. Jakobi attended
Duke University
Duke University is a Private university, private research university in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present-day city of Trinity, North Carolina, Trinity in 1838, the school moved to Durham in 1 ...
, and then the
University of Pennsylvania
The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...
where he graduated in May 2007.
Career
Barclays Capital
Jakobi started his career as an Analyst in Investment Banking at
Barclays Capital
Barclays PLC (, occasionally ) is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services ...
in New York.
Pod bites
In January 2010, whilst working in Finance, Jakobi founded a food company called Pod bites, which was a range of chocolate, and yoghurt covered edamame.
He launched Pod bites in Harvey Nichols and Selfridges amongst others in March 2010.
Metcalfe’s Food Company
Through Pod bites Robert Jakobi met Julian Metcalfe who is the Co Founder of
Itsu
itsu (''いつ/itsu'' is Japanese for ''when'') is a British chain of East Asian-inspired fast food shops and restaurants and a grocery company.Moules, Jonathan"itsu founder nurtures a new generation", ''Financial Times'', London, 21 January ...
and
Pret A Manger
Pret a Manger (; French for "ready to eat") is a British multinational sandwich shop chain founded in London, England, in 1983. It is popularly referred to simply as Pret. As of January 2025, Pret had over 700 locations across 19 countries and ...
.
Jakobi approached Julian as he was keen to get Pod bites into Itsu and Pret A Manger.
Jakobi became the Managing Director of Metcalfe's Food Company in October 2010.
Metcalfe's Food Company
Metcalfe's Food Company was a privately owned food business founded in 2009 by Julian Metcalfe, the founder of the sandwich chain, Pret A Manger, and Robert Jakobi. Metcalfe's Food Company sold products under two brands Metcalfes Skinny a ...
enjoyed a compound annual growth rate of over 200% in revenues between 2011 and 2014.
In February 2014 the company had forecast to achieve £50 Million in sales within the next 3 years.
As of December 2014,
Metcalfe's Food Company
Metcalfe's Food Company was a privately owned food business founded in 2009 by Julian Metcalfe, the founder of the sandwich chain, Pret A Manger, and Robert Jakobi. Metcalfe's Food Company sold products under two brands Metcalfes Skinny a ...
were the fastest-growing, privately owned food and drink company in the UK.
Metcalfe’s skinny
In January 2016
Diamond Foods
Diamond Foods, Inc. was an American packaged food company based in San Francisco, that marketed nuts (particularly walnuts and almonds) and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup ...
acquired a minority stake in Metcalfe's skinny.
The investment will help to maximise the growth potential of the brand in the UK and Europe.
In September 2016 the new owner of Kettle Foods
Snyder's-Lance, Inc.
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover. The company is a subsidiary of The Campbell's Company (known before November 2024 as the ...
acquired the remainder of the business.
BOU
In April 2017 Jakobi launched BOU, a range of better-for-you bouillon cubes into the US market.
AccelFoods, an investment fund focused on food and beverage startups, are the lead investor.
Misfits Health
In August 2021 Jakobi led the Series A round of Misfits, a UK plant-based nutrition brand with a £3 Million investment.
Misfits were ranked the 99th fastest growing business in Europe in the 2022 Financial Times 1000 list.
webloom
In March 2022 Jakobi launched webloom, a growth equity HoldCo to acquire emerging, better for you consumer brands. webloom will acquire UK companies to accelerate their growth in the US.
E1 Team Miami
In December 2023 Jakobi launched Team Miami with global entertainment icon
Marc Anthony
Marco Antonio Muñiz (born September 16, 1968), known professionally as Marc Anthony, is an American singer and actor. He is the top selling salsa artist of all time. A four-time Grammy Award, eight-time Latin Grammy Award and twenty-nine-tim ...
in the world’s first all-electric powerboat championship called the
E1 Series.
The celebrity backed series is raising awareness around sustainability and includes other teams from celebrities such as
Tom Brady
Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...
,
Rafael Nadal
Rafael Nadal Parera (born 3 June 1986) is a Spanish former professional tennis player. He was ranked as the List of ATP number 1 ranked singles tennis players, world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for ...
and
Will Smith
Willard Carroll Smith II (born September 25, 1968) is an American actor, rapper, and film producer. Known for his work in both Will Smith filmography, the screen and Will Smith discography, music industries, List of awards and nominations re ...
.
In July 2024 Team Miami announced a partnership with
Azimut Yachts
Azimut Yachts is an Italian yacht manufacturing company based in Viareggio, Italy. It was established in 1969 by Paolo Vitelli.
On December 31, 2024, Paolo Vitelli died suddenly on the spot following a fall near his home in Ayas, Aosta Valley, i ...
.
Awards
In December 2013, Metcalfe's Food Company were featured as one of ten ‘Ones to Watch’ in the
Sunday Times Fast Track 100
The Sunday Times Fast Track 100 was an annual league table published in association with ''The Sunday Times'' newspaper in the UK. It ranks Britain's 100 private companies with the fastest-growing sales over the last three years. It is published ...
.
The Fast Track 100 ranks the fastest growing privately owned companies in the UK.
In April 2014, Robert Jakobi along with Julian Metcalfe were named as London & South finalists for the 2014
Ernst & Young Entrepreneur of the Year Award.
The award is considered one of the world's most prestigious business awards and is held in more than 145 cities and in more than 60 countries worldwide.
In May 2014, Metcalfe's Food Company were announced as one of the winners of The Santander Breakthrough 50 Awards. The awards celebrate the UK's top 50 most exciting fast-growth companies.
In July 2014, Robert was selected as one of 30 Young Guns. Young Guns celebrates annually the best 30 entrepreneurs aged 35 or under in the UK.
In December 2014, Metcalfe's Food Company were ranked at number 4 in the
Sunday Times Fast Track 100
The Sunday Times Fast Track 100 was an annual league table published in association with ''The Sunday Times'' newspaper in the UK. It ranks Britain's 100 private companies with the fastest-growing sales over the last three years. It is published ...
.
In January 2015, Robert was selected on the Forbes 30 Under 30 in Food & Wine.
In 2015 Forbes picked 600 people in 20 fields including Food & Wine.
Appearances
One Young World
On 16 October 2014, Robert was invited by One Young World as a special delegate to head a panel on successful young entrepreneurs at their annual summit in Dublin.
The panel was chaired by
Barclays
Barclays PLC (, occasionally ) is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services ...
CEO
Anthony Jenkins and also included Hailo's Jay Bregman, made.com's Julien Callede, One Fine Stay's founder Tim Davey and YouTube celebrity
Michelle Phan
Michelle Phan (born April 11, 1987) is an American YouTube personality and entrepreneur. She is the founder and owner of EM Cosmetics, a cosmetics brand she relaunched in 2017.
Early life and education
Michelle Phan was born on April 11, 1987 ...
.
The summit brings together the generations’ most passionate young people to debate issues of universal concern.
Jakobi explained that the panel was to have a particular focus on the importance of inspiring youth entrepreneurship in an interview he did with
Bloomberg
Bloomberg may refer to:
People
* Daniel J. Bloomberg (1905–1984), audio engineer
* Georgina Bloomberg (born 1983), professional equestrian
* Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...
prior to the summit.
References
{{DEFAULTSORT:Jakobi, Robert
1985 births
University of Pennsylvania alumni
Living people
Duke University alumni