Robby Mook
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Robert E. Mook (; born December 3, 1979) is an American former political strategist. He was the campaign manager for
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
's 2016 presidential campaign. Mook worked on state campaigns and on
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, consultant, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 20 ...
's 2004 presidential campaign. He then joined the
Democratic National Committee The Democratic National Committee (DNC) is the principal executive leadership board of the United States's Democratic Party (United States), Democratic Party. According to the party charter, it has "general responsibility for the affairs of the ...
and worked for Hillary Clinton's 2008 presidential campaign as a state director in three states. Mook managed former Governor
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American politician and former educator serving since 2009 as the Seniority in the United States Senate, senior United States Senate, United States senator from New Hampshire. A ...
's campaign during the 2008 United States Senate election in New Hampshire, served as the executive director of the
Democratic Congressional Campaign Committee The Democratic Congressional Campaign Committee (DCCC) is the Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body. The DCCC recruits candidates, raises funds and organizes races in ...
in 2012, and was the campaign manager for
Terry McAuliffe Terence Richard McAuliffe (born February 9, 1957) is an American businessman and politician who served as the List of governors of Virginia, 72nd governor of Virginia from 2014 to 2018. A member of the Democratic Party (United States), Democrat ...
's successful 2013 gubernatorial campaign. In the wake of the 2016 presidential election, Mook drew criticism for his campaign strategy, specifically his reliance on
data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sci ...
.


Early life and education

Mook was born in Sharon, Vermont, the son of Kathryn and Delo Mook, and was raised in nearby
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
, across the river from
Hanover, New Hampshire Hanover is a New England town, town located along the Connecticut River in Grafton County, New Hampshire, United States. As of the 2020 United States census, 2020 census, its population was 11,870. The town is home to the Ivy League university ...
. His father was a physics professor at
Dartmouth College Dartmouth College ( ) is a Private university, private Ivy League research university in Hanover, New Hampshire, United States. Established in 1769 by Eleazar Wheelock, Dartmouth is one of the nine colonial colleges chartered before the America ...
in Hanover, and his mother was a hospital administrator at
Dartmouth–Hitchcock Medical Center Dartmouth–Hitchcock Medical Center (DHMC), the flagship campus of the Dartmouth Health system, is the U.S. state of New Hampshire's only academic medical center. DHMC is a 507-inpatient bed hospital and serves as a major tertiary-care referral ...
, in nearby
Lebanon, New Hampshire Lebanon ( ) is the only city in Grafton County, New Hampshire, United States. The population was 14,282 at the 2020 United States census, 2020 census, up from 13,151 at the 2010 United States census, 2010 census. Lebanon is in western New Hampshi ...
. Mook attended Hanover High School, where Matt Dunne, a member of the
Vermont House of Representatives The Vermont House of Representatives is the lower house of the Vermont General Assembly, the state legislature of the U.S. state of Vermont. The House comprises 150 members, with each member representing around 4,100 citizens. Representatives a ...
, served as the theater director. Dunne met Mook when he auditioned for a school play, and Mook volunteered for Dunne's reelection campaign. Mook graduated from
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
in 2002 with a Bachelor of Arts in
classics Classics, also classical studies or Ancient Greek and Roman studies, is the study of classical antiquity. In the Western world, ''classics'' traditionally refers to the study of Ancient Greek literature, Ancient Greek and Roman literature and ...
. At Columbia, he starred in the 108th
Varsity Show The Varsity Show is one of the oldest traditions at Columbia University. Founded in 1893 as a fundraiser for the university's fledgling athletic teams, the Varsity Show now draws together the entire Columbia undergraduate community for a series of ...
, along with
Michelle Collins Michelle Danielle Collins (born 28 May 1962) is a British actress. She is known for her role as Cindy Beale in the BBC soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (r ...
, Brandon Victor Dixon, Lang Fisher,
Peter Koechley Peter Lennon Koechley is an American writer and internet entrepreneur. He was the managing editor of '' The Onion'' and co-founded Upworthy. Biography Koechley attended Madison West High School and graduated from Columbia University in 2003 w ...
, Will Graham, Gabe Liedman, and
Jenny Slate Jenny Slate (born March 25, 1982) is an American actress, stand-up comedian, and writer. After early acting and stand-up roles on television, Slate gained recognition for her live variety shows in New York City and for co-creating the children's ...
. Mook also served in the United States Senate Page program.


Career


Political campaigns

During the summer after Mook's freshman year at Columbia, Dunne hired Mook as the first paid staffer for the Vermont Democratic House Campaign, working to elect Democrats to the Vermont House. Mook worked as a field director during the 2002 Vermont gubernatorial election, which the Democrats lost. He served as deputy field director during Dean's 2004 presidential campaign in
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
and
New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
. He joined the
Democratic National Committee The Democratic National Committee (DNC) is the principal executive leadership board of the United States's Democratic Party (United States), Democratic Party. According to the party charter, it has "general responsibility for the affairs of the ...
after Dean lost the nomination to
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician, and diplomat who served as the 68th United States secretary of state from 2013 to 2017 in the Presidency of Barack Obama#Administration, administration of Barac ...
, serving as director of the
get out the vote "Get out the vote" or "getting out the vote" (GOTV) describes efforts aimed at increasing the voter turnout in elections. In countries that do not have or enforce compulsory voting, voter turnout can be low, sometimes even below a third of the e ...
effort in Wisconsin during the
general election A general election is an electoral process to choose most or all members of a governing body at the same time. They are distinct from By-election, by-elections, which fill individual seats that have become vacant between general elections. Gener ...
. He worked for David W. Marsden, managing a campaign that won a previously Republican-held seat in the
Virginia House of Delegates The Virginia House of Delegates is one of the two houses of the Virginia General Assembly, the other being the Senate of Virginia. It has 100 members elected for terms of two years; unlike most states, these elections take place during odd-numbe ...
in 2005. In 2006, he coordinated the campaigns of
Martin O'Malley Martin Joseph O'Malley (born January 18, 1963) is an American politician who served as the 17th commissioner of the Social Security Administration from 2023 to 2024. A member of the Democratic Party (United States), Democratic Party, he was th ...
, who defeated
incumbent The incumbent is the current holder of an office or position. In an election, the incumbent is the person holding or acting in the position that is up for election, regardless of whether they are seeking re-election. There may or may not be ...
Bob Ehrlich in the Maryland gubernatorial election, and
Ben Cardin Benjamin Louis Cardin (born October 5, 1943) is an American lawyer and former politician who served as a United States Senate, United States senator from Maryland from 2007 until 2025. A member of the Democratic Party (United States), Democratic ...
, who defeated
Michael Steele Michael Stephen Steele (born October 19, 1958) is an American politician, attorney, and political commentator who served as the seventh lieutenant governor of Maryland from 2003 to 2007 and as chair of the Republican National Committee (RNC) f ...
to win the United States Senate election.


Hillary Clinton 2008 presidential campaign

Mook joined
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
's 2008 presidential campaign in 2007. He served as the campaign's state director for
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
,
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
, and
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
. Clinton won the
popular vote Popularity or social status is the quality of being well liked, admired or well known to a particular group. Popular may also refer to: In sociology * Popular culture * Popular fiction * Popular music * Popular science * Populace, the tota ...
in all three states. Mook then managed
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American politician and former educator serving since 2009 as the Seniority in the United States Senate, senior United States Senate, United States senator from New Hampshire. A ...
's successful campaign for the
United States Senate The United States Senate is a chamber of the Bicameralism, bicameral United States Congress; it is the upper house, with the United States House of Representatives, U.S. House of Representatives being the lower house. Together, the Senate and ...
that fall. Mook joined the
Democratic Congressional Campaign Committee The Democratic Congressional Campaign Committee (DCCC) is the Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body. The DCCC recruits candidates, raises funds and organizes races in ...
(DCCC) in 2009 as their political director, and was named
independent expenditure An independent expenditure, in elections in the United States, is a political campaign communication that expressly advocates for the election or defeat of a clearly identified political candidate that is not made in cooperation, consultation or ...
director of the DCCC in May 2010. After the 2010 House of Representatives elections, where the Democrats lost the majority, Mook was named executive director. In the 2012 House of Representatives elections, he aided the Democrats in gaining eight seats, though Democrats had aimed for the 25 seats needed to retake the majority.


Terry McAuliffe campaign

In 2013, Mook left the DCCC and was named the campaign manager of
Terry McAuliffe Terence Richard McAuliffe (born February 9, 1957) is an American businessman and politician who served as the List of governors of Virginia, 72nd governor of Virginia from 2014 to 2018. A member of the Democratic Party (United States), Democrat ...
's gubernatorial campaign. That year, ''
Politico ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American political digital newspaper company founded by American banker and media executive Robert Allbritton in 2007. It covers politics and policy in the Unit ...
'' named Mook one of their "50 Politicos to Watch". Mook led McAuliffe's campaign to victory. He worked for McAuliffe's political action committee as well as the Virginia Progress PAC, helping in the reelection campaign of Senator
Mark Warner Mark Robert Warner (born December 15, 1954) is an American businessman and politician serving as the senior United States senator from Virginia, a seat he has held since 2009. A member of the Democratic Party, Warner served as the 69th gove ...
in 2014.


Hillary Clinton 2016 presidential campaign

In January 2015, Clinton hired Mook and Joel Benenson as strategists. Upon the April 2015 announcement of Clinton's 2016 campaign for president, Mook was introduced as Clinton's campaign manager. According to ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', as Clinton's campaign manager, Mook won praise "both inside the campaign and among Clinton's vast circle of second-guessers, for the airtight and drama-free campaign he has built." A group of about 150 young political operatives close to Mook became known as the "Mook
Mafia "Mafia", as an informal or general term, is often used to describe criminal organizations that bear a strong similarity to the Sicilian Mafia, original Mafia in Sicily, to the Italian-American Mafia, or to other Organized crime in Italy, organiz ...
." Mook played a key role in negotiating with
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician and activist who is the Seniority in the United States Senate, senior United States Senate, United States senator from the state of Vermont. He is the longest-serving independ ...
' campaign to win his endorsement for Clinton. During the campaign,
Donna Brazile Donna Lease Brazile ( ; born December 15, 1959) is an American political strategist, campaign manager, and political analyst who served twice as acting Chair of the Democratic National Committee (DNC). She is currently an ABC News contributor, ...
commented on Mook's micro-tagging of voters based on purchasing preferences, alleging that it "missed the big picture". Clinton lost the election to Republican
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
.


Aftermath

In the aftermath of the campaign, former staffers and political pundits criticized Mook for actions taken during the campaign. In particular, they faulted what they considered his excessive focus on data analytics. In 2017, in response to Russia's interference in the 2016 presidential election, Mook, together with Matt Rhoades, started the "Defending Digital Democracy" initiative at the
Belfer Center for Science and International Affairs The Robert and Renée Belfer Center for Science and International Affairs, also known as the Belfer Center, is a research center located at the Harvard Kennedy School at Harvard University in Cambridge, Massachusetts, in the United States. From 2 ...
at the
Harvard Kennedy School The John F. Kennedy School of Government, commonly referred to as Harvard Kennedy School (HKS), is the school of public policy of Harvard University, a private university in Cambridge, Massachusetts. Harvard Kennedy School offers master's de ...
. In January 2017, Leading Authorities, a Washington, D.C.–based speaker's bureau, falsely announced that Mook had teamed with Trump campaign manager Corey Lewandowski to offer insights into the 2016 race. Mook and Lewandowski denied the allegation, and Mook fired the firm as a result. During testimony given in May 2022 in the trial of Michael Sussmann, Mook testified that Clinton agreed to give a reporter information that connected Trump with Russian Alfa-Bank, even though her campaign was uncertain about whether the allegations were true.


House Majority PAC

In February 2019, Mook became president of House Majority PAC, a
super PAC Independent expenditure-only political action committees, better known as super PACs, are a type of political action committee (PAC) in the United States. Unlike traditional PACs, super PACs are legally allowed to fundraise unlimited amounts of m ...
supporting Democrats in House of Representatives elections.


Personal life

Mook was the first openly gay manager of a major presidential campaign. In September 2017, Mook was announced as the
Harvard Institute of Politics The Institute of Politics (IOP) is an institute of Harvard Kennedy School at Harvard University that was created to serve as a living memorial to President John F. Kennedy and to inspire Harvard undergraduates to consider careers in politics and ...
2017–2018 Visiting Fellow.Harvard IOP listing for Robby Mook
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References


External links

* {{DEFAULTSORT:Mook, Robby 1979 births Living people American campaign managers Columbia College (New York) alumni American gay men Hillary Clinton 2016 presidential campaign LGBTQ people from Vermont People associated with the 2016 United States presidential election People from Norwich, Vermont Vermont Democrats