Rob Markey (born 1964) is an American author, speaker, and business strategist. Often referred to as the Vince Lombardi of

Customer Loyalty The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or sur ...

, he is perhaps best known for his research and writing on customer experience and loyalty marketing. Markey is also the co-creator of the Net Promoter System of management (NPS), along with fellow Bain & Company consultant Fred Reichheld.

Early life

Markey was born and grew up in Cleveland, Ohio. He graduated with a B.A. from

Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...

(1986) where he served as the Editor-in-Chief of the Critical Review. Markey received his MBA from

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...

(1990). Markey was named a Strnad Fellow at his alma mater, University School in 198

Writing

His published articles have appeared in business publications, including two magazine articles and 19 digital articles for the '' Harvard Business Review''. He speaks on loyalty and other business topics at management conferences and similar events. His work on loyalty and customer experience has been covered in The Wall Street Journal, New York Times, Financial Times, Fortune, Business Week and The Economist. His most recent article, "Are You Undervaluing Your Customers?" argues for measuring and managing the value of a company's customer base, and for creating accounting standards for reporting customer metrics. His most recent book, ''The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World'', was a New York Times Bestseller and co-authored by long-time collaborator, Fred Reichheld of Bain & Company. The book focuses on Net Promoter Score (NPS), a concept Reichheld developed based on his research in measuring customer satisfaction, customer retention and its link to revenue growth and profitability. This metric serves as an indicator of the loyalty and advocacy customers show for a company. In this book, Markey and Reichheld elaborate what they term the "Net Promoter System" which builds on the metric and incorporates business processes used by the companies they write about to improve customer experience for their customers.

Consultancy

Markey is a partner in the management consultancy Bain & Company, where he has worked since 1990. He founded the firm's customer strategy and marketing practice, and led it from 2000 through 2018. He is the host of the Net Promoter System Podcast.

References

American business theorists Writers from Cleveland 1964 births Brown University alumni Harvard Business School alumni Living people {{US-business-bio-1960s-stub