Rob Fulop is an American
game programmer who created two of the
Atari 2600
The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System (Atari VCS), it popularized microprocessor-based hardware and games stored on swappable ROM cartridg ...
's biggest hits: the port of arcade game ''
Missile Command'' and 1982's ''
Demon Attack'', which won ''
Electronic Games'''
Game of the Year award. While at Atari, Fulop also ported ''
Night Driver Night Driver, Night Drivers, or, ''variation'', may refer to:
Music
* ''Night Driver Tour 2017'', a 2017 album concert tour by Busted
* The Night Drivers, a band formed by Chris Jones (bluegrass musician), Chris Jones
Albums
* Night Driver (album) ...
'' to the 2600 and ''
Space Invaders
is a 1978 shoot 'em up video game developed and published by Taito for Arcade video game, arcades. It was released in Japan in April 1978, with the game being released by Midway Manufacturing overseas. ''Space Invaders'' was the first fixed s ...
'' to the
Atari 8-bit computers
The Atari 8-bit computers, formally launched as the Atari Home Computer System, are a series of home computers introduced by Atari, Inc., in 1979 with the Atari 400 and Atari 800. The architecture is designed around the 8-bit MOS Technology 650 ...
.
Early life
Fulop grew up in
Oakland, California
Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
where was first introduced to computers via a teletype in
Skyline High School in 1974, which he used to create simple programs in
BASIC
Basic or BASIC may refer to:
Science and technology
* BASIC, a computer programming language
* Basic (chemistry), having the properties of a base
* Basic access authentication, in HTTP
Entertainment
* Basic (film), ''Basic'' (film), a 2003 film
...
such as a coin flipper and a game similar to ''
Nim''. His experience with the device inspired him to pursue a degree in electrical engineering and computer science at the
University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
.
Career
Atari (1978-1981)
While studying in university, Fulop got an internship in Atari's coin-op division where he worked on sound design for a ''Superman'' pinball machine
[Interviews. Rop Fulop](_blank)
Digit Press and developed an editor to be used for generating sound effects for other pinball machines.
After graduating Fulop went back to Atari, he was hired to work in the company's home division where he created arcade ports for Atari's newly released 2600 console as well as the company's family of 8-bit computers.
After creating the Atari 8-bit port of ''Space Invaders,'' which was criticized due to its changing of certain elements of the arcade original, such as the removal of shields, Fulop developed a port of ''Missile Command'' for the Atari 2600, which was a commercial success. As a christmas bonus that year, he only received a coupon for a free turkey. Chagrined by the feeling of being unappreciated by Atari for his work on the game, Fulop decided to leave the company.
Imagic (1981-1983)
On 17 July 1981, a group of employees from Atari's home console division including Fulop quit their jobs to form their own company,
Imagic
Imagic ( ) was an American video game developer and publisher that created games initially for the Atari 2600. Founded in 1981 by corporate alumni of Atari, Inc. and Mattel, its best-selling titles were ''Atlantis'', '' Cosmic Ark'', and '' De ...
, urged on by the success of the ex-Atari employees who formed
Activision
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
and the lack of credit they were receiving for their work at Atari. Fulop developed the studio's debut game, ''Demon Attack'', which went on to become one of the
best selling 2600 games of all time.
After finishing working on ''Cosmic Ark'' in 1982, Fulop traveled to
Hungary
Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...
to visit relatives. During his visit he met
Erno Rubik, the creator of the
Rubik's Cube, which inspired him to create a two-player puzzle game as he felt the genre was under-represented at the time. In six weeks, he'd designed ''CubiColor''; however, Imagic decided against publishing the game due to their belief that a puzzle game wouldn't sell well enough. Fulop later released the game via newsletters. About 100 copies are known to exist.
Shortly before Imagic was set to go public, the
Video Game Crash of 1983
The video game crash of 1983 (known in Japan as the Atari shock) was a large-scale recession in the video game industry that occurred from 1983 to 1985 in the United States. The crash was attributed to several factors, including market saturatio ...
occurred, causing the company to withdraw its
IPO
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
. Fulop left the company soon after.
Post-Video Game Crash Career (1983-1998)
After a brief stint doing freelance development for
Parker Brothers
Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owne ...
, Fulop started work on a game called ''Actionauts'' for the 2600 independently. The game, which was about programming a tiny robot so that it would be capable of navigating itself out of a maze, had its development shifted to the
Commodore 64
The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...
due to the dwindling popularity of the 2600 and the game concept being more suitable for a computer rather than a console. He got a development deal from
Simon & Schuster
Simon & Schuster LLC (, ) is an American publishing house owned by Kohlberg Kravis Roberts since 2023. It was founded in New York City in 1924, by Richard L. Simon and M. Lincoln Schuster. Along with Penguin Random House, Hachette Book Group US ...
to publish the game; however, they left the software business before the project could be realized. Fulop then decided to release the game as
freeware
Freeware is software, often proprietary, that is distributed at no monetary cost to the end user. There is no agreed-upon set of rights, license, or EULA that defines ''freeware'' unambiguously; every publisher defines its own rules for the free ...
via a bulletin board players could connect to in order to download the game. Commodore was excited by the manner in which the game was being released, so they decided to publish an article about the game which included the bulletin board's phone number, but a different number was mistakenly printed in the article, leading to thousands of calls being placed to the wrong number.
Fulop was later hired by
Nolan Bushnell
Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consu ...
's company Axlon as part of their
NEMO team. Fulop created ''
Night Trap
''Night Trap'' is a 1992 interactive movie developed by Digital Pictures and published by Sega for the Sega CD. Presented primarily through full-motion video (FMV), ''Night Trap'' has the player observe teenage girls having a sleepover visitin ...
'' for the NEMO console system, however, due to its cancellation the game was shelved and later released on the
Sega CD
The Sega CD, known as in most regions outside North America and Brazil, is a CD-ROM accessory and format for the Sega Genesis produced by Sega as part of the fourth generation of video game consoles. Originally released in November 1991, it ca ...
. The game famously caused controversy upon its release due to its portrayal of violence against women, and was heavily criticized in the
1993 congressional hearings on video games
The General Assembly of the United Nations designated 1993 as:
* International Year for the World's Indigenous People
The year 1993 in the Kwajalein Atoll in the Marshall Islands had only 364 days, since its calendar advanced 24 hours to t ...
alongside ''
Mortal Kombat
''Mortal Kombat'' is an American media franchise centered on a series of fighting game, fighting video games originally developed by Midway Games in 1992.
The original ''Mortal Kombat (1992 video game), Mortal Kombat'' arcade game spawned Lis ...
'' and ''
Lethal Enforcers
is a 1992 light gun shooter released as an arcade video game by Konami. The graphics consist entirely of digitized photographs and digitized sprites. Home versions were released for the Super NES, Genesis and Sega CD during the following year ...
'', this, alongside negative reactions from his friends and family, caused Fulop to be concerned about the messages video games were sending out to children, this, in turn, inspired Fulop's next game, which he decided would be so cute and "sissy" that no one could claim had a harmful effect on youth. The end result was 1995's ''Dogz: Your computer Pet'', which was released by
PF.Magic, a company he co-founded. The game proved to be popular and kickstarted the ''
Petz
''Petz'' is a series of single-player video games dating back to 1995, in which the player can adopt, raise, care for and breed their own virtual pets. Developed by PF.Magic, original ''Petz'' ( ''Dogz'' and ''Catz'') has sold over 1.5 million ...
'' franchise of pet simulation video games.
Fulton later created ''Max Magic'' for the
Philips CD-I
The Compact Disc-Interactive (CD-I, later CD-i) is a digital optical disc data storage format as well as a hardware platform, co-developed and marketed by Dutch company Philips and Japanese company Sony. It was created as an extension of CDDA ...
, the game consisted of a fortune teller and magician who would perform magic tricks with the aid the player, who'd presumably use it to perform a magic show, Fulop worked with
Max Maven
Max Maven (born Philip T. Goldstein; December 21, 1950 – November 1, 2022) was an American magician and mentalist whose performances were considered erudite and intelligent. He is ranked as one of the most influential mentalists of all time, a ...
on the game, who authored the tricks and recorded some of the voices.
PF.Magic was acquired by
The Learning Company
The Learning Company (TLC) was an American educational software company founded in 1980 in Palo Alto, California and headquartered in Fremont, California. The company produced a grade-based line of learning software, edutainment games, and ...
in May 1998. and in March 2001, Ubisoft acquired the entertainment division of The Learning Company, and with it the rights to the ''Petz'' franchise.
Zynga (2008)
In August 2008, Fulop joined American social game developer
Zynga
Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
as an independent contractor until September, when he became a full time employee.
In October, Fulop, who had previously suffered from a heart attack in 2005, began experiencing chest pains and had to have a heart operation, he informed his team leader that he would need some time off to undergo the operation; Fulop was terminated from the team nine days later and from the company altogether soon after the operation, he sued the company for violating the
Fair Employment and Housing Act alleging that it had discriminated against him on the basis of age and disability.
Personal life
Fulop plays
poker
Poker is a family of Card game#Comparing games, comparing card games in which Card player, players betting (poker), wager over which poker hand, hand is best according to that specific game's rules. It is played worldwide, with varying rules i ...
semi-professionally, competing in various
high limit poker games in northern California. In January 2004, Fulop went to Las Vegas to visit
Antonio Esfandiari
Antonio "The Magician" Esfandiari (; born December 8, 1978, as Amir Esfandiary), is a professional poker player and former professional magician, known for his elaborate chip tricks. Esfandiari was the face of the now-defunct poker site, Ultim ...
and
Phil Laak
Philip Courtney Laak (born September 8, 1972) is an Irish-American professional poker player and a poker commentator, now residing in Los Angeles, California. Laak holds a World Poker Tour (WPT) title, a World Series of Poker (WSOP) bracelet, and ...
, while there, he wrote a humorous guest column for
Bluff, a poker magazine, about his trip there and his stay at Esfandiari's house, the piece was well received, leading to Fulop writing a semi-regular column for the magazine.
Fulop is an amateur
Jazz
Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
and
Ragtime
Ragtime, also spelled rag-time or rag time, is a musical style that had its peak from the 1890s to 1910s. Its cardinal trait is its Syncopation, syncopated or "ragged" rhythm. Ragtime was popularized during the early 20th century by composers ...
pianist;
in 2015, he joined the indie rock band Bourbon Therapy, based out of
Oakland, California
Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
, as the pianist/keyboardist. Bourbon Therapy released their second album, ''Hymnals and Hangovers'', featuring Fulop on
piano
A piano is a keyboard instrument that produces sound when its keys are depressed, activating an Action (music), action mechanism where hammers strike String (music), strings. Modern pianos have a row of 88 black and white keys, tuned to a c ...
and keyboard, on September 9, 2016. As of 2020, Fulop is no longer a member of this band.
Rob married his wife, Becky Fulop, in 2016.
Games
* Superman Pinball Machine (1979)
*
''Night Driver'' (1980) (Atari 2600 port)
* ''
Space Invaders
is a 1978 shoot 'em up video game developed and published by Taito for Arcade video game, arcades. It was released in Japan in April 1978, with the game being released by Midway Manufacturing overseas. ''Space Invaders'' was the first fixed s ...
'' (1980) (Atari 400/800 port)
* ''
Missile Command'' (1981) (Atari 2600 port)
* ''
Demon Attack'' (1982)
* ''
Cosmic Ark
''Cosmic Ark'' is an Atari 2600 game designed by Rob Fulop and published by Imagic in 1982. The objective is to gather specimens from different planets in a spaceship which contains the survivors from the city of Atlantis. There are two versions ...
'' (1982)
* ''CubiColor'' (1982) (cancelled)
* ''Fathom'' (1983)
* ''Actionauts'' (1986)
* ''Rabbit Jack's Casino'' (1986)
* ''
Night Trap
''Night Trap'' is a 1992 interactive movie developed by Digital Pictures and published by Sega for the Sega CD. Presented primarily through full-motion video (FMV), ''Night Trap'' has the player observe teenage girls having a sleepover visitin ...
'' (1992)
* ''
Sewer Shark
''Sewer Shark'' is a first-person rail shooter video game, and is the first on a home console to use full motion video for its primary gameplay. It was originally slated to be the flagship product in Hasbro's Control-Vision video game system, ...
'' (1992)
* ''3rd Degree'' (1993)
* ''Max Magic'' (1994)
* '' PaTaank'' (1994)
* ''Dogz: Your Virtual Pet'' (1995)
References
External links
Interview
with ''Digital Press''
List of Rob Fulop's Atari 2600 games
Rob Fulop played keyboards on this album
{{DEFAULTSORT:Fulop, Rob
Living people
American video game programmers
Atari people
1959 births
UC Berkeley College of Engineering alumni