Rob Fulop is an American
game programmer
A game programmer is a software engineer, programmer, or computer scientist who primarily develops codebases for video games or related software, such as game development tools. Game programming has many specialized disciplines, all of which fall ...
who created two of the
Atari 2600
The Atari 2600, initially branded as the Atari Video Computer System (Atari VCS) from its release until November 1982, is a home video game console developed and produced by Atari, Inc. Released in September 1977, it popularized microprocess ...
's biggest hits: the port of arcade game ''
Missile Command'' and 1982's ''
Demon Attack'', which won ''
Electronic Games'''
Game of the Year award
A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (su ...
. While at Atari, Fulop also ported ''
Night Driver'' to the 2600 and ''
Space Invaders
is a 1978 shoot 'em up arcade game developed by Tomohiro Nishikado. It was manufactured and sold by Taito in Japan, and licensed to the Midway division of Bally for overseas distribution. ''Space Invaders'' was the first fixed shooter and ...
'' to the
Atari 8-bit family
The Atari 8-bit family is a series of 8-bit home computers introduced by Atari, Inc. in 1979 as the Atari 400 and Atari 800. The series was successively upgraded to Atari 1200XL , Atari 600XL, Atari 800XL, Atari 65XE, Atari 130XE, Atari 800XE ...
.
Early life
Fulop grew up in
Oakland, California
Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
where was first introduced to computers via a teletype in
Skyline High School in 1974, which he used to create simple programs in
BASIC
BASIC (Beginners' All-purpose Symbolic Instruction Code) is a family of general-purpose, high-level programming languages designed for ease of use. The original version was created by John G. Kemeny and Thomas E. Kurtz at Dartmouth College ...
such as a coin flipper and a game similar to ''
Nim''. His experience with the device inspired him to pursue a degree in electrical engineering and computer science at the
University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
.
Career
Atari (1978-1981)
While studying in university, Fulop got an internship in Atari's coin-op division where he worked on sound design for a ''Superman'' pinball machine and developed an editor to be used for generating sound effects for other pinball machines.
After graduating Fulop went back to Atari, he was hired to work in the company's home division where he created arcade ports for Atari's newly released 2600 console as well as the company's family of 8-bit computers.
After creating the Atari 8-bit port of ''Space Invaders,'' which was criticized due to its changing of certain elements of the arcade original, such as the removal of shields, Fulop developed a port of ''Missile Command'' for the Atari 2600, which was commercial success. As a christmas bonus that year, he only received a coupon for a free turkey. Chagrined by the feeling of being unappreciated by Atari for his work on the game, Fulop decided to leave the company.
Imagic (1981-1983)
On 17 July 1981, a group of employees from Atari's home console division including Fulop quit their jobs to form their own company,
Imagic
Imagic ( ) was an American video game developer and publisher that created games initially for the Atari 2600. Founded in 1981 by corporate alumni of Atari, Inc. and Mattel, its best-selling titles were ''Atlantis'', '' Cosmic Ark'', and '' D ...
, urged on by the success of the ex-Atari employees who formed
Activision
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...
and the lack of credit they were receiving for their work at Atari. Fulop developed the studio's debut game, ''Demon Attack'', which went on to become one of the
best selling 2600 games of all time.
After finishing working on ''Cosmic Ark'' in 1982, Fulop traveled to
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croa ...
to visit relatives. During his visit he met
Erno Rubik, the creator of the
Rubik's Cube
The Rubik's Cube is a 3-D combination puzzle originally invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik to be sold by Pentangle Puzzles in t ...
, which inspired him to create a two-player puzzle game as he felt the genre was under-represented at the time. In six weeks, he'd designed ''CubiColor''; however, Imagic decided against publishing the game due to their belief that a puzzle game wouldn't sell well enough. Fulop later released the game via newsletters. About 100 copies are known to exist.
Shortly before Imagic was set to go public, the
Video Game Crash of 1983
The video game crash of 1983 (known as the Atari shock in Japan) was a large-scale recession in the video game industry that occurred from 1983 to 1985, primarily in the United States. The crash was attributed to several factors, including ...
occurred, causing the company to withdraw its
IPO
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
. Fulop left the company soon after.
Post-Video Game Crash Career (1983-1998)
After a brief stint doing freelance development for
Parker Brothers
Parker Brothers (known by Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. Among its products wer ...
, Fulop started work on a game called ''Actionauts'' for the 2600 independently. The game, which was about programming a tiny robot so that it would be capable of navigating itself out of a maze, had its development shifted to the
Commodore 64 due to the dwindling popularity of the 2600 and the game concept being more suitable for a computer rather than a console. He got a development deal from
Simon & Schuster
Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest pub ...
to publish the game; however, they left the software business before the project could be realized. Fulop then decided to release the game as
freeware
Freeware is software, most often proprietary, that is distributed at no monetary cost to the end user. There is no agreed-upon set of rights, license, or EULA that defines ''freeware'' unambiguously; every publisher defines its own rules for t ...
via a bulletin board players could connect to in order to download the game. Commodore was excited by the manner in which the game was being released, so they decided to publish an article about the game which included the bulletin board's phone number, but a different number was mistakenly printed in the article, leading to thousands of calls being placed to the wrong number.
Fulop was later hired by
Nolan Bushnell
Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consum ...
's company Axlon as part of their
NEMO team, Fulop created ''
Night Trap
''Night Trap'' is a 1992 interactive movie developed by Digital Pictures and published by Sega for the Sega CD. Presented primarily through full-motion video (FMV), ''Night Trap'' tasks the player to observe teenage girls having a sleepo ...
'' for the system, however, due to the console's cancellation the game was shelved and later released on the
Sega CD
The Sega CD, released as the in most regions outside North America and Brazil, is a CD-ROM accessory for the Sega Genesis produced by Sega as part of the fourth generation of video game consoles. It was released on December 12, 1991, in Japa ...
. The game famously caused controversy upon its release due to its portrayal of violence against women, and was heavily criticized in the
1993 congressional hearings on video games
On December 7, 1993, and March 5, 1994, members of the combined United States Senate Committees on United States Senate Committee on Homeland Security and Governmental Affairs, Governmental Affairs and United States Senate Committee on the Judicia ...
alongside ''
Mortal Kombat'' and ''
Lethal Enforcers
is a 1992 light gun shooter released as an arcade video game by Konami. The graphics consist entirely of digitized photographs and digitized sprites. Home versions were released for the Super NES, Genesis and Sega CD during the following year an ...
'', this, alongside negative reactions from his friends and family, caused Fulop to be concerned about the messages video games were sending out to children, this, in turn, inspired Fulop's next game, which he decided would be so cute and "sissy" that no one could claim had a harmful effect on youth. The end result was 1995's ''Dogz: Your computer Pet'', which was released by
PF Magic PF Magic was a video game developer founded in 1991 and located in San Francisco, California, United States. Though it developed other types of video games, it was best known for its virtual pet games, such as '' Dogz'' and '' Catz''. The company ...
, a company he co-founded. The game proved to be popular and kickstarted the ''
Petz
''Petz'' (''Dogz'' and ''Catz'') is a series of single-player video games dating back to 1995, in which the player can adopt, raise, care for and breed their own virtual pets. The original ''Petz'' has sold over 1.5 million copies worldwide and ...
'' franchise of pet simulation video games.
Fulton later created ''Max Magic'' for the
Philips CD-I
The Compact Disc-Interactive (CD-I, later CD-i) is a digital optical disc data storage format that was mostly developed and marketed by Dutch company Philips. It was created as an extension of CDDA and CD-ROM and specified in the '' Green B ...
, the game consisted of a fortune teller and magician who would perform magic tricks with the aid the player, who'd presumably use it to perform a magic show, Fulop worked with
Max Maven on the game, who authored the tricks and recorded some of the voices.
PF Magic was acquired by
The Learning Company
The Learning Company (TLC) was an educational software company founded in 1980 in Palo Alto, California and headquartered in Fremont, California. The company produced a grade-based line of learning software, edutainment games, and productivity ...
in May 1998. and in March 2001, Ubisoft acquired the entertainment division of The Learning Company, and with it the rights to the ''Petz'' franchise.
Zynga (2008)
In August 2008, Fulop joined American social game developer
Zynga
Zynga Inc. () is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its missio ...
as an independent contractor until September, when he became a full time employee.
In October, Fulop, who had previously suffered from a heart attack in 2005, began experiencing chest pains and had to have a heart operation, he informed his team leader that he would need some time off to undergo the operation; Fulop was terminated from the team nine days later and from the company altogether soon after the operation, he sued the company for violating the
Fair Employment and Housing Act The California Fair Employment and Housing Act of 1959, codified as Government Code §§12900 - 12996, is a California statute used to fight sexual harassment and other forms of unlawful discrimination in employment and housing, which was passed on ...
alleging that it had discriminated against him on the basis of age and disability.
Personal life
Fulop plays
poker
Poker is a family of comparing card games in which players wager over which hand is best according to that specific game's rules. It is played worldwide, however in some places the rules may vary. While the earliest known form of the game w ...
semi-professionally, competing in various
high limit poker games in northern California. In January 2004, Fulop went to Las Vegas to visit
Antonio Esfandiari
Antonio "The Magician" Esfandiari ( fa, امیر اسفندیاری; born December 8, 1978 as Amir Esfandiary), is a professional poker player and former professional magician, known for his elaborate chip tricks. Esfandiari was the face of the ...
and
Phil Laak
Philip Courtney Laak (born September 8, 1972) is an Irish–American professional poker player and a poker commentator, now residing in Los Angeles, California. Laak holds a World Poker Tour (WPT) title, a World Series of Poker (WSOP) bracelet, a ...
, while there, he wrote a humorous guest column for
Bluff
Bluff or The Bluff may refer to:
Places Australia
* Bluff, Queensland, Australia, a town
* The Bluff, Queensland (Ipswich), a rural locality in the city of Ipswich
* The Bluff, Queensland (Toowoomba Region), a rural locality
* Bluff River (New ...
, a poker magazine, about his trip there and his stay at Esfandiari's house, the piece was well received, leading to Fulop writing a semi-regular column for the magazine.
Fulop is an amateur
Jazz
Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a majo ...
and
Ragtime
Ragtime, also spelled rag-time or rag time, is a musical style that flourished from the 1890s to 1910s. Its cardinal trait is its syncopated or "ragged" rhythm. Ragtime was popularized during the early 20th century by composers such as Scott ...
pianist;
in 2015, he joined the indie rock band Bourbon Therapy, based out of
Oakland, California
Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
, as the pianist/keyboardist. Bourbon Therapy released their second album, ''Hymnals and Hangovers'', featuring Fulop on
piano
The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a musica ...
and keyboard, on September 9, 2016. As of 2020, Fulop is no longer a member of this band. Rob married his wife, Becky Fulop, in 2016.
Games
* Superman Pinball Machine (1979)
*
''Night Driver'' (1980) (Atari 2600 port)
* ''
Space Invaders
is a 1978 shoot 'em up arcade game developed by Tomohiro Nishikado. It was manufactured and sold by Taito in Japan, and licensed to the Midway division of Bally for overseas distribution. ''Space Invaders'' was the first fixed shooter and ...
'' (1980) (Atari 400/800 port)
* ''
Missile Command'' (1981) (Atari 2600 port)
* ''
Demon Attack'' (1982)
* ''
Cosmic Ark'' (1982)
* ''CubiColor'' (1982) (cancelled)
* ''Fathom'' (1983)
* ''Actionauts'' (1986)
* ''Rabbit Jack's Casino'' (1986)
* ''
Night Trap
''Night Trap'' is a 1992 interactive movie developed by Digital Pictures and published by Sega for the Sega CD. Presented primarily through full-motion video (FMV), ''Night Trap'' tasks the player to observe teenage girls having a sleepo ...
'' (1992)
* ''
Sewer Shark
''Sewer Shark'' is a first-person rail shooter video game, and is the first on a home console to use full motion video for its primary gameplay. It was originally slated to be the flagship product in Hasbro's Control-Vision video game system, ...
'' (1992)
* ''3rd Degree'' (1993)
* ''Max Magic'' (1994)
* ''
PaTaank'' (1994)
[https://www.digitpress.com/library/interviews/interview_rob_fulop.html]
*
''Dogz: Your Virtual Pet'' (1995)
References
External links
Interviewwith ''Digital Press''
List of Rob Fulop's Atari 2600 gamesRob Fulop played keyboards on this album
{{DEFAULTSORT:Fulop, Rob
Living people
Video game programmers
Atari people
1959 births
UC Berkeley College of Engineering alumni