Roaming Hunger is a
food truck
A food truck is a large motorized vehicle (such as a van or multi-stop truck) or trailer equipped to store, transport, cook, prepare, serve and/or sell food.
Some food trucks, such as ice cream trucks, sell frozen or prepackaged food, but m ...
booking service that allows people to find food trucks in real time, book trucks for upcoming events, and engage food trucks for advertising and promotional purposes. It was founded in 2009 by Ross Resnick.
History
During a study abroad program in 2004 while attending
University of Southern California
The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
, Ross Resnick became immersed in
Asian street food
Street food is food sold by a Hawker (trade), hawker or vendor on a street or at another public place, such as a market, fair, or park. It is often sold from a portable food booth, food cart, or food truck and is meant for immediate consumption ...
culture. Upon his return, Resnick began developing Roaming Hunger originally as the food truck industry started to emerge in 2009. Resnick took it on himself to compile an online directory of food trucks and carts across the US. Resnick did not initially have a
business model
A business model describes how a Company, business organization creates, delivers, and captures value creation, value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-pub ...
. As people began to seek his help to book trucks for events, and marketing campaigns, Resnick realized that he could turn his online directory into a business.
As of June 2015, Roaming Hunger operates out of
West Hollywood
West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757.
History
Most historical writings about West Hollywood be ...
with 35 employees.
In 2024 a new CEO was appointed by shareholder Shore Capital; Greg Liberman
Divisions
Roaming Hunger is split into four divisions:
Corporate
A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of s ...
Catering
Catering is the business of providing food services at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, festival, filming location or film studio.
History of catering
The earliest account of major service ...
, Public/Private Catering (which includes
weddings and receptions), Takeovers/Promotions and Marketplace designed to sell and lease food trucks.
Developments
Website
Roaming Hunger’s website displays real-time maps showing current locations of
food trucks in many major cities and areas, based on the schedules vendors themselves enter by registering on the site, or by data automatically interpreted from a vendor’s tweets. Each truck, trailer, and cart on the site has a profile with a picture, short description, and the option for the vendor to upload menus, descriptions, and pictures of the food. It also offers search functions to find vendors in an area, vendors serving specific types of food, or a specific truck, trailer, or cart. Website users may “love” and review a truck, find the top trucks in their area, set an alert to notify them when a favorite truck is serving in their area, and read articles on the Roaming Hunger
blog
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
about vendors, food truck events, and food
recipes. They may also suggest new trucks to the site, and submit catering requests.
App
Roaming Hunger's
app launched in June 2011 for
iOS
Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and November 2014
for
Android, offers the same live maps as the website, as well as functionality to favorite vendors, view menus and photos, and read about each vendor.
Roaming Hunger also offers a vendor app, for the vendors on their site to enter their service locations, schedule future services, and tweet to their followers.
References
{{reflist
External links
Roaming Hunger official website
Companies based in Santa Monica, California
Food trucks