Rio Tropical Limited, formerly known as Rio Riva and Arriva, is a British

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

made by Hall & Woodhouse.

History

The drink was created by a

Dorset Dorset ( ; Archaism, archaically: Dorsetshire , ) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by Somerset to the north-west, Wiltshire to the north and the north-east, Hampshire to the east, t ...

brewery Hall & Woodhouse in the 1980s and was originally named Arriva derived from the French ‘'arriver’' which means to arrive. In 1994 its name was changed to Rio Riva before being changed to simply Rio. In 2013, Dragon Rouge redesigned Rio based on market research. Rio was redesigned again in 2017 by Pearlfisher based on Brazilian street art to target a younger demographic. The logo was changed as well, with the ‘O’ being turned into a sun to emphasise their slogan of "Celebrate the Sunny". In June of the same year they introduced 500ml

PET bottles A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo or milk. They range in sizes, from very ...

. In 2021 Rio entered a partnership deal with

Boost Drinks Boost Drinks Limited is a British drinks company that sells primarily energy and sports drinks through convenience stores, independent retail chains and petrol forecourts. It was established in 2001 and is headquartered in Leeds. History ...

, with the company overseeing the sales, marketing and distribution of Rio. In October 2023, Rio was acquired from Hall and Woodhouse by British soft drink manufacturer

A.G. Barr A.G. Barr p.l.c, commonly known as Barr's, is a Scottish soft drink and energy drink manufacturer based in Cumbernauld, North Lanarkshire, Scotland widely known for manufacturing the drink Irn-Bru. It is listed on the London Stock Exchange ( ...

for £12.3 million.

References

{{reflist British soft drink brands Food and drink introduced in the 1980s Soft drinks