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"Right Now" is a song written by the group
Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1973. Credited with restoring hard rock to the forefront of the music scene, Van Halen was known for their energetic live performances and the virtuosity of their guit ...
for their album '' For Unlawful Carnal Knowledge''. The song reflects on living for the moment and not being afraid of making a change.


Writing and composition

According to guitarist
Eddie Van Halen Edward Lodewijk Van Halen ( , ; January 26, 1955 – October 6, 2020) was an American musician. He was the guitarist, keyboardist, backing vocalist and primary songwriter of the rock band Van Halen, which he founded with his brother Alex V ...
, the instrumental dates back to 1983, "before I wrote " Jump" – it didn't come out until about '92, '93 or something like that, cause nobody wanted anything to do with it." An early version of the melody appears in the 1984 movie '' The Wild Life'' which was scored by Eddie. Eddie also stated that before vocalist
Sammy Hagar Sam Roy Hagar (born October 13, 1947), also known as the Red Rocker, is an American singer, songwriter, guitarist, entrepreneur, and philanthropist. He rose to prominence in the early 1970s with the hard rock band Montrose before launching a ...
was hired to replace
David Lee Roth David Lee Roth (born October 10, 1954) is an American rock singer. Known for his wild and energetic stage persona, he was the lead vocalist of the hard rock band Van Halen for three stints: from 1974 to 1985, during 1996, and from 2006 to when ...
, he considered an album that would feature various guest singers, with
Joe Cocker John Robert "Joe" Cocker (20 May 1944 – 22 December 2014) was an English singer known for his gritty, bluesy voice and dynamic stage performances featuring expressive body movements. Most of his best-known singles, such as "Feelin' Alright ...
assigned to "Right Now". Hagar says the lyrics for "Right Now" were the best he ever wrote for a Van Halen song. "I was tired of writing cheap sex songs," he recalled almost two decades later. "Eddie and I wanted to get serious and talk about world issues." Different edits of the video had been used in Van Halen's 2004 tour to make more explicitly political statements in later years.


Music video

The
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
(directed by Mark Fenske and produced by Carolyn Beug) reflected on events that were occurring at the time, both within the band and social issues in the world around them. It used big block letters to display sentences such as "Right now, people are having unprotected sex" and "Right now, someone is working too hard for minimum wage", to describe the footage in the background. Hagar was initially opposed to the video's concept when it was first explained to him. He stated: "People ain't even going to be listening to what I'm saying because they'll be reading these subtitles" (one of the messages in the video even brings this up: "Right now maybe we should pay attention to the lyrics"). Despite Warner chairman Mo Ostin phoning him stating that it would be the biggest music video in the group's career, he was still so angry that he disappeared to
South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...
for a week with his then-girlfriend. During the actual filming, he contracted
pneumonia Pneumonia is an Inflammation, inflammatory condition of the lung primarily affecting the small air sacs known as Pulmonary alveolus, alveoli. Symptoms typically include some combination of Cough#Classification, productive or dry cough, ches ...
and was suffering from a fever, which intensified his anger over the video. Fenske says he did not notice, but allows that he was nervous and busy since it was the first video he had directed and he had many other things to pay attention to. According to Hagar, the scene where he stands away from the microphone and refuses to sing, and the end of the video where he slams the dressing room door were not staged – he was genuinely angry. "For the idea of the girl setting fire to a guy's photo," Fenske recalls, "I had a photo of me at 24 that I didn't mind burning." He says everyone in the video was either a crew member or band member, save one – his mother. He brought her to the Video Music Awards as his date.


Reception

The video won three awards at the 1992
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category ...
, including the award for Video of the Year. Bassist Michael Anthony thought it was the best video Van Halen had ever done. Despite the accolades, Hagar allegedly expressed disappointment with the result, stating "I don't think it's enough about the band." Hagar eventually admitted that he was rather impressed with the music video, calling it "brilliant." He clarified that his difficulty cooperating during the video shoot stemmed from the initial storyboard treatment that Fenske presented, which Hagar felt was disorganized, unclear, and missed the meaning of a song that he took much pride in writing. He went on to laud Fenske for his work. Hagar would later reuse the video concept and the "right now" lyric for the title track of his 2008 solo album '' Cosmic Universal Fashion''.


Chart performance


In popular culture

The song was later used in
Crystal Pepsi Crystal Pepsi is a cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994. It was briefly sold in the United Kingdom and Australia. In 1991, PepsiCo's risk-taking leadership ambitiously resha ...
commercials between 1992 and 1993. Eddie said that he agreed to license the song to
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
because he knew that if he did not, the company would hire studio musicians to record a cover. However, the band ended up receiving significant backlash as a result of the decision.


Politics

The song has been used numerous times by U.S. political candidates. On August 29, 2008 during a campaign rally in Ohio, after Senator
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
's announcement of Alaska Governor
Sarah Palin Sarah Louise Palin (; Heath; born February 11, 1964) is an American politician, commentator, and author who served as the ninth governor of Alaska from 2006 until her resignation in 2009. She was the 2008 Republican vice presidential nomi ...
as his running mate and her remarks, this song was played over the sound system. Band members reportedly disagreed about its use at the McCain rally—Alex and Eddie Van Halen issued a statement saying "Permission was not sought or granted nor would it have been given." Hagar, although he did not specifically endorse McCain, said that he personally did not have any problem with the McCain campaign's use of the song, insisting that no matter which candidate used the song, the lyrics still had the same meaning. During his 2016 presidential campaign,
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
used the song at his rallies. The band has also used the song for political statements. Although Van Halen vocalist Sammy Hagar was a financial supporter of President
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
in his 2004 re-election campaign, during the 2004 reunion tour, the band projected the "Right Now" music video, with a few extra modern scenes, on a large screen behind them while they performed the song. Some new modern scenes were, "Right now, someone is driving too fast for the last time" and "Right now, a 13-year-old is illegally downloading this song." Another of the updates was a new image of Bush, accompanied by the caption "Right now, nothing is more expensive than regret" (the original video used the image of an unused condom with this caption, implying unplanned parenthood).


References


Further reading

* {{Authority control Van Halen songs 1991 songs 1992 singles MTV Video of the Year Award Song recordings produced by Ted Templeman Warner Records singles MTV Video Music Award for Best Direction Songs written by Alex Van Halen Songs written by Michael Anthony (musician) Songs written by Eddie Van Halen Songs written by Sammy Hagar Presidential campaign songs