Rick Boyce was an early marketeer in the commercialization of the

World Wide Web The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...

. A media buyer with the San Francisco ad agency Hal Riney & Partners, Boyce was recruited by

HotWired ''Hotwired'' (1994–1999) was the first commercial online magazine, launched on October 27, 1994. Although it was part of the print magazine Wired (magazine), ''Wired'', ''Hotwired'' carried original content. History Andrew Anker, Wired ...

's chief executive officer, Andrew Anker, to be HotWired's director of business development when the company was founded in the fall of 1994. Boyce was responsible for organizing the first, widespread effort to sell

banner ad A web banner or banner ad is a Online Advertising, form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract web traffic, tra ...

s. The sale of banner ads was the primary source of income for commercial publishing efforts on the World Wide Web between 1994 and 2000. When Wired Magazine sold HotWired to

Lycos Lycos, Inc. (stylized as LYCOS), is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company ...

, Boyce was named Lycos' vice president of sales. In 1999, he became the president of Snowball.com, an online entertainment company. In 2002, Snowball.com changed its name to IGN Entertainment, and in 2005 it became a division of Fox Interactive Media, Inc.

Footnotes

{{DEFAULTSORT:Boyce, Rick American computer businesspeople Living people Year of birth missing (living people)